April 22, 2026
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Home Articles posted by a&s Adria (Page 57)

Interview: Marcin Starzynski, CEO, Ambient System

a&s Adria: Could you tell us a bit about your background, including your education and professional experience? Additionally, what specific area of the business are you responsible for at Ambient System?

Starzynski: Thank you for this opportunity. I am Marcin Starzynski, CEO of Ambient System, Poland. I graduated from the Technical University of Gdańsk and Dominican University in Illinois. I gained my work and technological experience working for Polish technology companies in Telecommunication/IT and Security sectors. After joining Ambient System in 2014, I was mainly involved in global business development and product management.

a&s Adria: For 30 years, Ambient System has been delivering products for the high-tech fire safety industry. Could you share more about the company’s history, key milestones, current status, and any notable figures like number of employees?

Starzynski: The company has quite a long history, as it was founded in 1992, but I perversely tell my friends that I work in a dynamically developing start-up. I will explain why in a moment. From the very beginning, the main segment of the company’s activity was related to fire safety – we started with the distribution of fire detection systems.

The strategic decision to enter the design and production of PAVA systems was made in 2010, when we decided to create an R&D department and start working on our own PAVA solution. This meant a huge revolution – transforming the nature of the company from relatively simple distribution in Poland to an organization with its own research and development department, production department, and distribution structure and – over time – supporting our products globally.

In 2014, when we started reorganizing the company, it was a huge change – we focused exclusively on developing our own products, giving up other, previously provided distribution and installation services. Already in 2015, our flagship product debuted on the market – the MULTIVES system, on the basis of which we develop both global sales and new products to this day. To date, we have delivered over 10,000 PAVA systems and employ approx. 100 employees with teams based in Poland, Germany, UK, UAE and KSA.

a&s Adria: With the global PAVA systems market projected to grow from $4.0 billion in 2023 to $9.1 billion by 2033, at a CAGR of 8.4%, what do you believe are the key drivers behind this growth? What trends or innovations are currently shaping the PAVA market?

Starzynski: Global spending in the building security industry will increase in the coming years due to technological innovations that increase security and reduce maintenance costs, growing demand (increased wealth and decreased sense of security of residents, especially in large agglomerations) and support from new regulations.

In the case of PAVA systems, the main drivers are the increasingly broader implementation of EN54-16/24 standards in individual countries, both within and outside the EU and the installation of certified PAVA systems in facilities that do not legally require such systems but where end users are willing to increase the facility’s security – e.g., industrial applications, transport (rail/metro/tram), road tunnels, train tunnels, etc.

a&s Adria: Could you briefly present your product portfolio?

Starzynski: Ambient System develops and delivers two product families: PAVA and Security Intercom systems. Both are dedicated to security applications, are based on digital audio technology including specialized hardware and software and are intended for similar applications/projects.

Within the scope of PAVA systems certified for compliance with EN54-16/24, we provide solutions for basically all types of applications – starting from the smallest systems based on miniVES, medium applications based on midiVES, and the largest requiring specific configurations and features based on smartVES. Based on our portfolio, we can handle any type of application, e.g., commercial buildings, healthcare, education, airports, sport facilities, road tunnels, metro/rail, industrial, etc.

The second part of our offer comprises specialized intercoms for security applications. Our products are directed at selected applications where specific features or customizations are required. The main applications that we currently address with our technology are hospitals, cleanrooms, metro/rail, road tunnels, airports and schools (DIN VDE V 0827), prisons, etc. This is a new portfolio that we are launching on the market from 2024 and in which we will be investing intensively in the future.

a&s Adria: What distinguishes the smartVES, miniVES, and midiVES systems from the other sulutions on the market?

Starzynski: We have been developing the PAVA portfolio intensively since 2010 and it is currently the widest available on the market. Additionally, it is built on a single technological platform. Thanks to this, we can build distributed systems of any scale consisting of a mix of miniVES, midiVES and smartVES networked on the basis of a single protocol, operated from a single configuration application and having a single universal software interface for integration with systems such as PSIM, SCADA, etc. Additionally, our system has a number of unique features, algorithms, and configuration options.

a&s Adria: Which product or product group would you consider your flagship or most sold and why?

Starzynski: Our flagship product is smartVES, which was created as an upgrade of MULTIVES by expanding it with a powerful DSP processor and unique algorithms. It is designed to increase building safety through maximum intelligibility of voice messages in acoustically demanding facilities. These algorithms address the problem of voice message intelligibility in difficult acoustic conditions.

The Adaptive Filtration algorithm allows for automatic adjustment of DSP settings to the conditions prevailing in the facility, taking into account the acoustic parameters of the facility itself, the characteristics of the loudspeakers, and the nature and level of background noise – all in online mode. Thanks to this, at any time of message transmission and in any conditions, the system will achieve the maximum possible intelligibility of the message (STI).

The Speech Signal Time Transposition Algorithm (STTA) can change in real time the tempo and duration of messages spoken by the system operator via the system. The STTA algorithm distinguishes the type of voice (male/female), determines the speech tempo and, most importantly, detects and shortens the duration of so-called “stutters” understood as excessive prolongation of the articulation of a selected phoneme.

Thanks to that, smartVES significantly increases the intelligibility of evacuation messages, especially in difficult acoustic conditions – for example, at high noise levels – and is used in applications such as rail/metro, airports, underground garages, stairwells, sport facilities, etc.

a&s Adria: Given the challenges of high reverberation and noise levels in tunnel environments, how does Ambient System ensure optimal speech intelligibility in its Voice Alarm Systems, particularly with specialized tunnel loudspeakers like the S4T (Safety For Tunnel)? Could you explain the role of directional speaker systems, DSP, and individual signal channels in achieving clear audio transmission during emergencies?

Starzynski: Tunnels are characterized by a long Reverberation Time. Due to the acoustically hard properties of tunnel surfaces (highly reflective materials such as concrete, asphalt, tiles, etc.), most of the sound energy will be bounced back as echo. To mitigate this effect and improve speech intelligibility, highly directional loudspeakers must be used, allowing for a reduction in the number of sound reflections from the tunnel walls.

In tunnel PA applications, high-power and highly directional loudspeakers are required, such as the ABT-TNL100 model with a high SPL and high directivity (dispersion angle of only 22⁰, decreasing the sound energy directed towards the tunnel walls), so a single unit can cover a large section of the tunnel (50-70 m).

The tunnel shape itself (being narrow and long) promotes the propagation of sound along its course. As a result, the reverberation effect will be enhanced by sound reaching the listener from distant speakers – delayed by the time it takes the sound wave to travel to a given point.

This delayed sound will decrease speech intelligibility, as it will have an effect on human hearing similar to other random noise. This requires a specific system design. As an individual time delay based on speaker-to-speaker distance must be introduced for each loudspeaker, this forces the designer to power each individual loudspeaker from its own dedicated amplifier channel with an accompanying individual DSP channel.

a&s Adria: Ambient System offers a comprehensive solution that combines an EN 54 certified Voice Alarm System, a fully digital SIP Intercom system, and a visualization and management platform. What are the main benefits of this integrated Security Communication Platform?

Starzynski: The main benefit provided by the Security Communication Platform from Ambient System is the integration of all the above-mentioned technologies. Thanks to this comprehensive approach, the customer receives a solution that is comprehensively tested, stable and equipped with many more features and options than solutions from different manufacturers. Additionally, the implementation of such a solution is much easier, smoother, less expensive and shorter because no additional integration work is required.

a&s Adria: Ambient System’ solutions are compliant with the EN-54 fire safety industry standard. What requirements must be met to obtain EN-54 certification, and what does this certification mean for the end user?

Starzynski: EN 54 is a series of European standards that specify the requirements for fire detection and fire alarm systems. Compliance with these standards ensures the effectiveness and reliability of fire safety equipment. EN 54 is not a single standard but a series of standards covering different components of fire detection and alarm systems. To obtain certification for a specific product, manufacturers must demonstrate that their product meets the requirements outlined in the relevant part of EN 54. Our products are certified for:

  • EN 54-4: Power supply equipment
  • EN 54-16: Voice alarm control and indicating equipment
  • EN 54-24: Loudspeakers for voice alarm and emergency communication systems

For the end user, EN 54 certification is a vital indicator of quality, reliability and regulatory compliance for fire detection and alarm system components. It offers end users the assurance that the installed system is likely to function effectively when needed most, contributing significantly to safety and minimizing potential risks.

a&s Adria: Your projects range from complex installations like refineries, airports, stadiums, tunnels, and shopping centers, to smaller structures like hospitals, train stations, hotels, office buildings, supermarkets, and schools. Can you share some of the latest and most complex case studies you’ve worked on?

Starzynski: In recent years, we have invested a lot of resources in developing our business in transport applications. New products have been designed, including smartVES and Intercoms for this type of application. We have also created customized products and features for a client from Scandinavia, thanks to which we have started delivering our solutions to several hundred railway stations. In Asia, we have delivered systems for 3 metro lines and many airports and in Europe for several road tunnels. This segment of our business currently presents us with the greatest technological and implementation challenges.

a&s Adria: Can you share your thoughts on the current state and future potential of the PAVA market in the Adriatic region? How do you see the market evolving in terms of demand, technology, and key challenges?

Starzynski: In the Adriatic region, the main challenge today is related to legislative issues concerning the requirements for the use of certified PAVA systems in accordance with EN54-16/24. This translates into the still low awareness among investors, architects, consultants and designers. This means that the region still has a high potential for the development of this business and for increasing safety in buildings.

a&s Adria: Will Ambient System be exhibiting at the Adria Security Summit in October in Skopje? What are your expectations for the Adriatic region’s largest conference and exhibition? Are you looking for new partners and distributors?

Starzynski: For several years, we have been actively participating in the Adria Security Summit, where our products can be seen at the stands of our partners in the region. We would like to establish new business relationships and strengthen our partner channels in the region. This year, we will definitely appear with new products open to market opportunities in the region.

Advancis Austria: Innovation and Expansion in Southeast Europe’s Security Market

With its WinGuard and AIM platforms, an expanded sales team and participation in major industry events, in 2025 Advancis Austria is strengthening its foothold in Southeast Europe’s rapidly evolving security landscape.

Navigating an Evolving Security Landscape

Security threats are becoming more complex, and regulations are tightening across Europe. Companies in Southeast Europe must tackle cyber threats, unauthorized access, and AI-driven security risks while ensuring regulatory compliance. This makes integrated security solutions combining automation, smart surveillance, and predictive analytics essential.

Advancis is at the forefront of this transformation, offering solutions that help businesses and public institutions navigate this dynamic security environment. With its advanced platforms, WinGuard and AIM, the company provides a seamless approach to security management. Enhancing real-time threat detection, regulatory compliance, and overall operational efficiency, Advancis  is positioned as a reliable partner for organizations looking to strengthen their security posture.

Stronger Regional Presence with an Expanded Sales Team and Key Security Industry Events

As security demands grow across Southeast Europe, Advancis Austria has expanded its sales team to better support customers and partners. “This growth allows us to work even more closely with our clients and provide tailored solutions to meet their specific security needs,” says Executive Director Günter Landa. By enhancing local expertise, Advancis Austria is positioning itself as a key player in integrated security management.

In addition to the experienced business developer Sergej Piculin, the regional sales team will be complemented by Nikolai Landa, a young, enthusiastic sales manager with business background, and Slavoljub Stevanovic, who brings in-depth technical expertise in addition to his extensive regional sales experience. This strengthened team will enable Advancis Austria to offer even more specialized and locally adapted solutions in the region.

A strong industry presence is crucial for staying ahead in security technology. The dynamic team will be participating in Southeast Europe’s most significant security trade fairs and conferences in 2025, including the Adria Security Summit (Skopje), SecuriForum (Budapest), and the first-ever Romanian Security Summit (Bucharest) to showcase Advancis’ innovations and expand the companys network in the region.

Pioneering Security Management Solutions

Advancis continues to push technological boundaries with its flagship products. WinGuard, its open integration platform, now supports over 550 interfaces, making it a powerhouse for seamless security management. The integrations with several video surveillance, access control, fire alarm systems and  many other systems enhances situational awareness and response times.

Meanwhile, AIM (Advanced Identity Manager) is redefining access management. By consolidating access control and IT systems, AIM ensures that logical and physical access rights are synchronized and secure. This is particularly relevant as companies face increasing cybersecurity threats and regulatory pressures to manage identities more effectively.

With its commitment to continuous technological innovation and customized solutions for customers, Advancis Austria remains a strong and stable partner for companies facing the complex challenges of modern security. Together with its strengthened sales team and active participation in key industry events, Advancis is shaping the future of integrated security management. For security professionals looking for innovative solutions, Advancis Austria is a name to watch.

Aurel: MSR-Electronic Drives Emission-Free Hydrogen Aviation Forward

MSR-Electronic and AeroDelft are working together to promote innovative hydrogen technology in aviation through gas monitoring for a sustainable future.

The central focus of this collaboration is the full-scale Phoenix – a ground-breaking aircraft that runs on liquid hydrogen and is completely emission-free. AeroDelft is pursuing the goal of establishing sustainable solutions in aviation and overcoming dependence on fossil fuels.

The full-scale Phoenix, a manned, two-seater Sling 4 aircraft, is powered by hydrogen fuel cells and is scheduled to take off on its first flight in 2026. With its zero-emission propulsion system, which operates entirely without combustion, AeroDelft is sending a clear signal for the future of aviation. The prototype of the Phoenix plays a central role in the project and makes it possible to gain important insights into the handling of liquid hydrogen in order to develop the most efficient version of the full-scale Phoenix.

In this pioneering project, the innovative gas sensors PX2 of the PolyXeta®2 product series from MSR-Electronic are used. These sensors are crucial for precise gas monitoring and thus make a significant contribution to the efficiency and safety of the aircraft.

Solution from MSR-Electronic

The stationary PolyXeta2 gas detectors from MSR-Electronic are used in this project to ensure the safety and efficiency of the hydrogen system. The PX2-1 series gas detectors with Ex db ignition protection are suitable for use in Zones 1 and 2, while the PX2-2 series with Ex ec ignition protection is designed for Zone 2. They continuously monitor the ambiant air for combustible gases and vapours in accordance with guideline 2014/34/EU.

The microprocessor-controlled gas detectors have a 4-20 mA / RS-485 Modbus output signal as well as alarm and fault-signal relays (SIL2 certified). They are also optionally available with an LCD display, which changes the backlighting from green to red in the event of an alarm or fault.

Application

The PolyXeta2 gas detector PX2 is used in industrial areas such as the oil/gas industry, biogas plants, petrochemicals, power stations etc. in Ex zone 1 (PX2-1) or 2 (PX2-2). The PolyXeta2 gas detector is also suitable for commercial areas, such as gas transfer stations, and for use on ships, shipyards and offshore platforms. With the 4-20 mA / RS-485 Modbus output signal, the PX2 is suitable for connection to the PolyGard2 gas controller series from MSR-Electronic GmbH as well as to other controllers or automation devices.

ZERTIFIKATE / EIGENSCHAFTEN Gaswarngerät PX2

  • ATEX (1/2) and IECEx certificates for electrical ex-protection
  • SIL2 for the 4-20 mA, RS-485 and relay safety functions
  • Housing: Additional FM and CSA certificate for Class I, Div. 1
  • Continuous self-monitoring
  • Microprocessor with 12-bit converter resolution
  • Reverse polarity protected, overload protected
  • Simple calibration
  • Calibration service by replacing the sensor head
  • Proportional 4-20 mA output
  • Serial interface to the control centre
  • Alarm and fault-signal relay

Optional:

  • LCD display with status LEDs
  • SSAX1 sensor head connection as an alternative to SX1
  • Stainless steel housing
  • IP66 protection type with SplashGuard accessories

AeroDelft is using cutting-edge technology to ensure that the full-scale Phoenix has a range and endurance that outperforms conventional fuels and batteries: just 10 kg of liquid hydrogen can fly the aircraft for almost three hours, covering a distance of about 400 km.

The aim is to bring about lasting change in the aviation industry. AeroDelft is committed to international cooperation in the development of certification guidelines for safe hydrogen propulsion. The “partnership with MSR-Electronic is an important step towards achieving this goal and ushering in a new era of emission-free flight, says Emil Wes Lambert, Partnerships Manager AeroDelft.”

Together, MSR-Electronic and AeroDelft are shaping the future of aviation – safely, sustainably and inspiringly for the entire industry.

Idis: AI video and the new race for retail profitability

Koray Ozyildirim, Country Manager, IDIS Türkiye

Video surveillance has long been one of the best tools for retail  loss prevention, but today’s solutions are adding even more value. Thanks to the emergence of AI-powered video analytics and easier integration with wider retail data systems, the race is on to achieve new competitive advantage.

By driving operational efficiency, enhancing customer experiences, and improving retail decision-making video innovations are not just protecting profits but helping to grow them.

The best of the current video solutions feature higher-performance cameras and more powerful AI analytics. They deliver the benefits of extended device durability; ease and speed of installation; and minimized operating and maintenance costs. And crucially they allow seamless integrations with systems such as point-of-sale, inventory management, and ERP.

Designed properly, and within the right budget, they can deliver return on investment (ROI) within a year or two, sometimes faster. As well as cutting losses, they will give store owners and managers more detailed, more granular, and more actionable data to steer their businesses.

With phased migration options making upgrades to these smarter solutions easier, many more retailers – from regional chains  to global brand franchises – are taking advantage of AI video tech to  transform the value of their long-trusted camera systems.

Influencing how customers feel

Influencing the way customers feel about the store environment can help to drive up sales. This can be achieved  by changing store layouts and designs; by targeting promotions and displays; and by allocating staffing resources more responsively. Successful store managers have always done these things, using  experience, instinct, and observation. But the new layers of insight delivered by AI video are allowing more proactive and consistent decision making.

For remote management this is particularly useful.

For example, directional heatmaps can reveal at-a-glance how customers move through stores and around displays, where they spend most of their time, what catches their attention, and what they ignore. Heatmaps also show how behaviors can vary, depending on the time of day, or day of the week.

People counting and automated crowd density analysis can help manage staff/customer ratios, ensuring that customers are not kept waiting and that staff are fully utilized. These analytics can be used in real-time to make operations more responsive, especially in larger stores where rostering is more complex, and can also be used in review and planning by revealing occupancy trends.

Integrated System Capabilities

In the past, many retailers struggled to connect their legacy retail systems with newer surveillance technology. But encoders provide a practical answer by digitizing data from point-of-sale and overlaying data on video, so it can be monitored and stored on NVRs and viewed, used, and analyzed in high resolution. Using the same approach, log collectors can now feed video analytics data into wider ERP and inventory management systems. This mean that stores have the stock they need and head office gains complete oversight across their branch networks.

And looking ahead, as AI analytics continue to develop they will make even more detailed insights available, for example demographic metrics showing which kinds of customers are entering stores, and automated measurement of customers’ reactions, body language and facial expressions, giving even greater understanding of how people respond to retailers’ offerings.

IDIS will be exhibiting at Retail Days in Istanbul, Türkiye on 28th – 29th May 2025.

Refine Markets Unleash Growth: Ruijie & Reyee Global Channel Partner Summit

The 2025 Ruijie & Reyee Global Channel Partner Summit concluded in Xi’an, a historic city and ancient symbol of global connectivity via the Silk Road. The event brought together 700+ global channel partners to align on strategic vision and collaborative innovation. The summit underscored our shared commitment to transforming localised expertise into worldwide impact, featuring the global strategy launch, product innovation announcements, and interactive sessions ranging from technical deep dives to best practice exchanges.

45% growth in sell-in and 50% growth in sell-out

Ruijie Networks CEO Zhongdong Liu opened the 2025 Global Channel Partner Summit by celebrating partners worldwide and highlighting the company’s remarkable achievements in 2024 and outlining a strategic roadmap for 2025. Liu highlighted Ruijie Reyee’s 45% growth in sell-in and 50% growth in sell-out, driven by effective market strategies and strong partner collaboration. Key milestones included a near doubling of Tier-2 partners to 1,400, contributing 60% of revenue, and a balanced business structure rooted in market insights and operational excellence.

Liu emphasized Ruijie’s leadership across multiple domains: AI-driven computing solutions for hyperscalers like ByteDance and Alibaba, innovative SOE campus networking technologies, and AI-powered cybersecurity advancements. The opening of a new digital intelligent factory in 2024, featuring 80% automation and 90% digitalized processes, further underscores Ruijie’s commitment to a stable, efficient, and eco-friendly global supply chain.

Looking ahead, Liu expressed confidence in Ruijie Reyee’s ability to sustain rapid growth through refined market segmentation and a robust 4P strategy, while reaffirming the critical role of partners in shaping the future of networking. “Together, we are not just growing; we are shaping the future of networking and achieving even more success,” Liu concluded, echoing the summit’s theme: “Refine Markets, Unleash Growth.”

Ruijie Networks CEO Zhongdong Liu delivers the opening keynote, setting the vision for collaborative growth and market leadership.

Market segmentation and product operation plans key drivers of growth

Ruijie Networks Vice President Patrick Zhu outlined the company’s 2025 strategy centered on refined market segmentation and product operation excellence during his keynote. Zhu highlighted Ruijie Networks’ remarkable achievements in 2024, alongside the expansion of its market presence through the recruitment of over 2,000 ADPs.

Looking ahead to 2025, Zhu emphasized the strategic focus on Market Segmentation and Product Operation Plans as key drivers of growth. By refining market segmentation to address distinct customer needs—from SMB installers prioritizing cost to ISP clients focused on reducing TCO—Ruijie aims to deliver tailored solutions and channel strategies. The Product Operation Plan, likened to a coordinated marketing campaign, will translate market insights into actionable strategies, supported by accurate PSI (Purchase, Sales, and Inventory) data from partners. Zhu’s speech underscored the importance of collaboration, innovation, and data-driven execution, inviting partners to join Ruijie in shaping a prosperous future.

Keynote Speech by Vice President of Ruijie Networks, Patrick Zhu

Refine Markets, Unleash Growth

Ruijie Networks Deputy General Manager Wilson Deng unveiled a customer-centric strategy at Ruijie Reyee’s 2025 Partner Summit, aiming to refine market segmentation and drive growth through tailored solutions and partnerships. Focusing on SMB Installers, SME SIs, and Small & Medium ISPs, the plan emphasizes ultra-lightweight APs, AI-powered troubleshooting (Hawkeye), and cost-effective cloud platforms like Cloud ISP to address unmet customer needs. A cornerstone of this strategy is the Product Operation Plan (POP), integrating product, pricing, placement, and promotion with a three-step framework—Verify, Co-Create, Execute—to ensure alignment with partner goals. Deng highlighted Indonesia’s 2024 success, where POP integration achieved a 126.9% order completion rate and stated that the Products Operation Plan (POP) is the most important work for all Ruijie & Reyee’s team in 2025. “Let’s take action together. Refine market by understanding customers deeply, unleash growth with Products Operation Plan,” Deng concluded.

Wilson Deng, Deputy General Manager of Ruijie SBG

Trailblazers bridging new horizons- Partner Award Ceremony

Ruijie Networks celebrated outstanding partners at the 2025 Partner Summit with awards, including the Most Valuable Partner Award, Outstanding Product Operation Award, and Digital Marketing Elite Award, recognizing achievements in strategic collaboration, operational innovation, and market leadership. These accolades underscored partners’ critical role in driving global growth through refined market strategies and synchronized execution.

The award ceremony highlights as partner representatives take the stage to receive recognition for their outstanding contributions.

2025 Ruijie&Reyee New Product Launch 

During the 2025 New Product Launch session, Ruijie Networks unveiled cutting-edge hardware tailored to global market demands. Lim Shi, Director of the International GTM Department, unveiled Ruijie’s streamlined cloud strategy, introducing three market-specific platforms accessible via a single web/app ecosystem. Ruijie Cloud Pro empowers SMB integrators with AI-driven troubleshooting and configuration tools, while Ruijie Cloud ISP offers batch processing and role-based workflows for streamlined ISP operations. The SMB Cloud features E-Workflow, an AI-powered self-driving tool that auto-resolves network issues in seconds. All solutions share a unified login, eliminating silos and enabling seamless cross-market collaboration—a move underscoring Ruijie’s commitment to operational efficiency and partner-centric innovation.

Feliz Qin, GTM Manager of the SMB Market, introduced the industry’s smallest WiFi 7 AP, featuring expanded coverage and ultra-compact design for seamless indoor/outdoor deployments. Conner Zheng, GTM Manager of the SME Market, highlighted the EG Gateway RG-EG3010XS (3,000 concurrent clients) and e-Lighten 2.0 (Wi-Fi 6 upgrade with PoE+ and POF support), emphasizing scalability and power efficiency. Catherine Chen, GTM Manager of the ISP Market, unveiled a 2.5 G-port high-end home router for premium Wi-Fi 6/7 connectivity and the Reyee Starlink SD-WAN solution, enabling ISPs to unlock new revenue streams through hybrid networking. Together, these innovations reinforce Ruijie’s commitment to delivering high-performance, future-proof solutions across segments.

Product Operation Practice Partner Sharing Highlights Global Success Strategies

Partner Representatives from AFC Wave (Indonesia), Anana Computer Co., Ltd (Cambodia), and ZC MAYORISTAS S.A. (Ecuador) shared actionable insights on product operations across SMB, SME, and ISP markets, demonstrating localized strategies that drive growth.

Partner representatives from AFC Wave (Indonesia), Anana Computer Co., Ltd (Cambodia), and ZC MAYORISTAS S.A. (Ecuador) share insights on localized growth strategies across SMB, SME, and ISP markets.

Enhanced Partner Support Programs Unveiled to Refine Markets, Unleash Growth

Directors from Ruijie Headquarters Sylvia Song, Lim Shi, Jim Qu, and Amy Zheng detailed 2025 support programs across channel management support, GTM product operations support, marketing support, and service support. As for Regional Support Strategies, Regional Heads Alvin Li (LATAM), Robin Li (Europe), Ryan Liu (MEA), and Dirk Yin (APAC) reinforced localized strategies to empower partners in refining markets and unleashing growth.

Directors from Ruijie Headquarters and Regional Heads detail comprehensive Partner Support Programs aimed at empowering channel partners.

Innovative Exhibition Zones Highlight 2025 Channel Ecosystem Capabilities

The 2025 Ruijie Reyee Partner Summit featured seven dynamic exhibition zones designed to highlight the company’s commitment to market innovation and partner success. The SMB Zone showcased digital tools and cloud solutions tailored for small-medium-businesses, while the SME Zone presented strategies to overcome growth barriers for mid-sized enterprises. The ISP Zone offered immersive demonstrations of cutting-edge networking hardware and home solutions, emphasizing ultra-fast connectivity. The Innovation Technology Zone displayed user-friendly product design and R&D breakthroughs, and the Marketing and Service Support Zone provided comprehensive resources, from offline materials to digital marketing tools, to enhance channel effectiveness. The Interactive Experience Area blended engagement with education through gaming stations, photo rewards, coffee tasting, and cultural crafts, creating an immersive environment that reflected the summit’s theme: “Refine Markets, Unleash Growth.” Each zone underscored Ruijie Reyee’s dedication to empowering partners with practical tools and localized strategies for sustainable growth.

Featured exhibition zones display Ruijie Reyee’s innovative ecosystem solutions, highlighting the company’s technological advancements and market focus.

 

Booming Market for Securing AI Predicted at 21.6% CAGR to 2030

The global AI trust, risk and security management market size is expected to reach USD 7.44 billion by 2030, registering a CAGR of 21.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. As organisations increasingly embrace AI, concerns around bias, explainability, and security vulnerabilities have grown, making AI trust, risk, and security management (TRiSM) solutions essential for managing these risks effectively.

The growing focus of regulatory bodies on promoting responsible and trustworthy AI systems also aligns with the growing demand for AI TRiSM solutions. The growing demand for secure and reliable AI applications across industries is presenting the need for AI TRiSM to mitigate risks and ensure compliance. For instance, in June 2023, Resistant AI, which specialises in protecting financial institutions from fraud and money laundering, raised USD 11 million for its AI security solutions. The funding would reflect the growing demand for AI-powered security solutions, notably in the financial services industry.

Close collaboration is key

Collaboration between AI TRiSM providers and other technology companies is creating market growth opportunities. This collaboration serves to expand the AI TRiSM ecosystem, fostering a more comprehensive and integrated range of solutions. By working together, AI TRiSM providers and tech companies can incorporate elements such as data security platforms, explainable AI tools, and monitoring systems with existing AI TRiSM frameworks. Moreover, such collaborations help address specific industry needs related to AI implementation and development. Various sectors, such as healthcare, finance, and manufacturing, face unique challenges in terms of AI solutions related to trust, risk, and security. Through collaboration, tech companies can tailor AI TRiSM solutions to meet the distinct requirements of each industry, providing specialized and effective tools.

Generative AI creates more challenges

Moreover, the emergence of generative AI foundation models has created a unique set of challenges, including the need for advanced tools to manage the nuances of data exchange and processing between users and organisations. Addressing these challenges presents a growing opportunity for AI TRiSM developers to collaborate with policymakers.

The growing need for AI TRiSM solutions creates a promising avenue for developers to innovate and create tools that address specific challenges in data management, privacy assurance, and content filtering within the context of generative AI foundation models.

SALTO Reaffirms Its Commitment to Quality and Environmental Standards

SALTO has once again underlined its commitment to quality and the environment, successfully coming through the ISO 9001 and ISO 14001 audits, which are designed to evaluate businesses in these two key areas and certify compliance with international standards. Furthermore, over the last year the organization has celebrated a new milestone, as SALTO Ireland’s offices were granted the certifications for the first time.

“Obtaining this double certification helps us to set the benchmark in two key ways: both in terms of our commitment to quality, and in how we monitor and improve on the environmental impact of our products and processes,” explained Ricardo García, ESG and Quality Manager at SALTO WECOSYSTEM.

The ISO 9001 and ISO 14001 certifications guarantee that SALTO complies with all quality and environmental management regulations provided for in these standards. They also offer further proof of SALTO WECOSYSTEM’s commitment to continuous improvement. As Ricardo García underlines, “Continuous improvement drives us to go beyond the demands of the standards, focusing on the SDGs, carbon offsetting and ecodesign.”

SALTO considers quality and environmental protection as an obligation they have to their customers, environment and all stakeholders. Successfully passing these audits at their corporate headquarters, the SALTO Oiartzun manufacturing plant in Spain, and at SALTO Ireland, means the company can continue to offer maximum guarantees to its partners and customers.

The importance of European standards for mechanical lock specification

In a world of evolving physical security threats, locking standards matter. However, specification support is always helpful in tracking the most relevant certifications for an individual project. With a unique scope of expertise in local and global markets, ASSA ABLOY’s specification teams are ideally placed to ensure customers feel confident in the protection of their premises and people.

Many leading mechanical locking manufacturers operate in-house laboratories with testing protocols. These are designed to push every device and component to its limit, long before it ever reaches the market. This process is critical to the development cycle of any high-quality mechanical security product.

However, stringent third-party testing of devices is even more important. An independent mark of engineering quality and durability inspires customer confidence and trust. When specifying a new building or retrofitting an existing property, compliance with security standards is a major ingredient in meeting local and regional building codes.

The most important standards include details which tells consumers about the qualities of mechanical devices they may deploy. They assess the performance and durability of the cylinder itself, including when placed under stress or subjected to a deliberate attack.

Defending the premises: locking strength and resistance

To meet two critical European standards, mechanical cylinders or padlocks must undergo an independent assessment of build quality and toughness. This standard, EN 1303:2015, is wide-ranging and covers both cylinders and their keys. It assures performance on criteria including strength, security, durability and corrosion resistance.

EN 1303 uses an 8-digit coding which reports on performance tests. Each digit refers to a product feature measured against the standard’s performance requirements. Compliance with EN 1303 doesn’t automatically indicate a high security standard: The precise grading is decisive. The highest a cylinder can achieve is 1-6-0-B-0-6-D and the lowest is 1-4-0-0-0-1-0*.

Broadly similar, EN 12320:2012 applies to padlocks, padlock fittings and their keys. It specifies performance requirements and describes test methods for strength, endurance, safety and general operation.

EN 12320 establishes six grades for security – from grade 1 (low security) to 6 (maximum, only in rare cases) – based on tests for corrosion resistance, durability, key-related security and resistance to various forms of attack. To achieve any grade, all its criteria must be met or exceeded.

TS 007 and SKG are two further attack resistance certifications, particularly important for cylinders deployed in a high-security environment. Administered by the UK’s Door and Hardware Federation, TS 007 (Technical Standard 007) specifies requirements for cylinders, door handles and other door hardware. It assesses locking cylinders’ vulnerability to any attacks which use skill and/or knowledge. A panel of independent locksmiths manually performs picking and bumping tests. EN 1303 attack resistance and key-related security (see above) are also considered. TS 007 assesses high-security cylinders with 1 or 3 stars. TS 007***, the higher rating, also includes snapping attack resistance.

SKG ratings are awarded by the independent Dutch certification body SKG-IKOB and are recognized Europe-wide. A cylinder’s SKG rating indicates resistance to various common forms of destructive attack and key-related security. It is similar to EN 1303 but covers additional types of manipulation. The rating is easily identified on the cylinder itself, marked with 2 or 3 stars. SKG***, the top level, resembles the top EN 1303 grading.

“Leading ASSA ABLOY mechanical locking solutions – including CY100, CY110, CYS10 and CYS00 – offer certified mechanical security and have active patent protection stretching to 2037,” explains Paul van der Rest, Business Development Manager at ASSA ABLOY Opening Solutions EMEIA.

Use case: mechanical protection at an Italian resort

With multiple buildings, a private beach and sports areas, the new TH Resorts Capo Rizzuto on Calabria’s Ionian coast receives high daily traffic from guests and staff, who must have access at different times according to their specific needs. Working closely with the expert specification team at ASSA ABLOY Italia, managers at TH Capo Rizzuto chose a CYS10 master-key locking system with Euro-profile double cylinders for common area access points and staff-only zones. For guest room doors they selected CYS10 thumbturn cylinders, which lock securely for privacy, yet quickly unlock from the inside.

The CYS10 platform consists of 6-pin sawn key cylinders; it is tested and certified according to the EN 1303:2015 and SKG security standards. Security of the comfortable nickel-silver key is protected against unauthorized copying by two separate patents. Their robust design makes them ideally suited to challenging environments such as a busy hotel.

With 63 available key profiles, CYS10 cylinders enable creation of a complex master-key setup with several levels and sub-levels – perfect for access customization. Effective master-key system design reduces the number of keys they need to cut, track or replace. It saves hotel managers time and money.

“It is a truly flexible solution and allows us to limit the quantity of keys assigned as much as possible,” says Carmelo Sava, Head of Maintenance at TH Resorts.

Važnost evropskih standarda za specifikaciju mehaničkih brava

U svijetu koji se suočava s evolucijom prijetnji fizičkoj sigurnosti, standardi za brave su veoma važni. Međutim, podrška pri specifikaciji je uvijek korisna kako bi se pratili najrelevantniji certifikati za pojedinačne projekte. Sa jedinstvenim opsegom stručnosti na lokalnim i globalnim tržištima, ASSA ABLOY timovi za specifikaciju su idealno pozicionirani da osiguraju da kupci budu sigurni u zaštitu svojih objekata i ljudi.

Stroga testiranja

Mnogi vodeći proizvođači mehaničkih brava imaju laboratorije u kojima se vrše testiranja. Ovi testovi su dizajnirani da testiraju svaki uređaj i komponentu do njihovih granica, mnogo prije nego što proizvod stigne na tržište. Ovaj proces je ključan za razvojni ciklus svakog visokokvalitetnog mehaničkog sigurnosnog proizvoda.

Međutim, strogo testiranje od strane nezavisnih organizacija je još važnije. Nezavisna oznaka inžinjerskog kvaliteta i izdržljivosti stvara povjerenje i sigurnost kod kupaca. Kada se specifikuje nova zgrada ili vrši renoviranje postojećeg objekta, usklađenost sa sigurnosnim standardima je ključni faktor za ispunjavanje lokalnih i regionalnih građevinskih propisa.

Najvažniji standardi uključuju detalje koji korisnicima govore o osobinama mehaničkih uređaja koje mogu koristiti. Ovi standardi procjenjuju performanse i izdržljivost cilindra, uključujući kada je pod pritiskom ili kada je namjerno napadnut.

Snaga i otpornost

Kako bi ispunili dva ključna evropska standarda, mehanički cilindri ili katanci moraju proći nezavisnu procjenu kvaliteta izrade i čvrstoće. Ovaj standard, EN 1303:2015, je širok i obuhvata i cilindre i njihove ključeve. Osigurava performanse prema kriterijumima uključujući snagu, sigurnost, izdržljivost i otpornost na koroziju.

EN 1303 koristi 8-cifreni kod koji izvještava o testiranjima performansi. Svaka cifra se odnosi na karakteristiku proizvoda koja se mjeri u odnosu na zahtjeve performansi standarda. Usklađenost sa EN 1303 ne znači automatski da je standard sigurnosti visok: Precizna ocjena je presudna. Najviša ocjena koju cilindar može postići je 1-6-0-B-0-6-D, a najniža je 1-4-0-0-0-1-0*.

Slično tome, EN 12320:2012 odnosi se na katance, dijelove za katanac i njihove ključeve. Specifikovan je set zahtjeva za performanse i opisane su metode testiranja za snagu, izdržljivost, sigurnost i opštu upotrebu.

EN 12320 ustanovljava šest nivoa sigurnosti – od nivoa 1 (niska sigurnost) do nivoa 6 (maksimalna sigurnost, samo u rijetkim slučajevima) – zasnovano na testiranjima otpornosti na koroziju, izdržljivosti, sigurnosti vezanoj za ključeve i otpornosti na različite oblike napada. Da bi postigao bilo koji nivo, svi njegovi kriterijumi moraju biti ispunjeni ili premašeni.

TS 007 i SKG su dva dodatna certifikata za otpornost na napade, naročito važna za cilindre koji se koriste u visokosigurnosnim okruženjima. TS 007 (Tehnički standard 007), koji je u nadležnosti UK’s Door and Hardware Federation, precizira zahtjeve za cilindre, kvake i druge dijelove vrata. Procjenjuje ranjivost cilindara na napade koji koriste vještine i/ili znanje. Panel nezavisnih bravara ručno obavlja testove pickinga i bumpinga. Također se razmatraju EN 1303 otpornost na napad i sigurnost vezana za ključeve. TS 007 ocjenjuje visoko-sigurnosne cilindre sa 1 ili 3 zvjezdice. TS 007***, viši nivo, uključuje i otpornost na napad snapping.

Garancija sigurnosti

SKG ocjene dodijeljuje nezavisna holandska certifikaciona organizacija SKG-IKOB i priznate su širom Evrope. SKG ocjena cilindra označava otpornost na različite uobičajene oblike destruktivnih napada i sigurnost vezanu za ključeve. Slična je EN 1303, ali pokriva dodatne vrste manipulacije. Ova ocjena je lako prepoznatljiva na samom cilindru, označena sa 2 ili 3 zvjezdice. SKG***, najviši nivo, odgovara najvišoj ocjeni EN 1303.

„Vodeća ASSA ABLOY mehanička rešenja za zaključavanje – uključujući CY100, CY110, CYS10 i CYS00 – nude certifikovanu mehaničku sigurnost i imaju aktivnu patentnu zaštitu koja traje do 2037. godine“, objasnio je Paul van der Rest, menadžer za poslovni razvoj u ASSA ABLOY Opening Solutions EMEIA.

Zaštita u italijanskom odmaralištu

Sa više objekata, privatnom plažom i sportskim područjima, novo odmaralište TH Resorts Capo Rizzuto na jonskoj obali Kalabrije svakodnevno prima veliki broj posjetilaca i osoblja, koji moraju imati pristup u različito vrijeme, zavisno od njihovih specifičnih potreba. U bliskoj saradnji sa stručnim timom za specifikaciju iz ASSA ABLOY Italija, menadžeri TH Capo Rizzuto odabrali su CYS10 sistem glavnih ključeva sa Euro-profile dvostrukim cilindrima za pristup u zajedničke prostorije i zone koje su samo za osoblje. Za vrata soba za goste odabrali su CYS10 cilindre sa dugmetom, koji se sigurno zaključavaju zbog privatnosti, ali se brzo otključavaju iznutra.

CYS10 platforma sastoji se od cilindara sa 6-zupčastim ključevima; testirana je i certifikovana prema EN 1303:2015 i SKG sigurnosnim standardima. Sigurnost ključa od nikl-srebra zaštićena je od neovlaštenog kopiranja sa dva odvojena patenta. Njihov robusni dizajn čini ih idealnim za izazovna okruženja kao što je zauzet hotel.

Sa 63 dostupna profila ključeva, CYS10 cilindra omogućava kreiranje složenog sistema glavnih ključeva sa nekoliko nivoa i podnivova – savršen za prilagođavanje pristupa. Efektivni dizajn sistema glavnih ključeva smanjuje broj ključeva koje treba isjeći, pratiti ili zamijeniti. To štedi vrijeme i novac menadžerima hotela.

„Ovo je zaista fleksibilno rješenje i omogućava nam da ograničimo količinu dodijeljenih ključeva koliko god je to moguće“, kazao je Carmelo Sava, šef održavanja u TH Resorts.

European AI Continent Agenda Gains Global Momentum at the Largest Inaugural Tech, Startup & Digital Investment Event

GITEX EUROPE x Ai Everything gears up for Berlin debut as influential leaders and policymakers preview bold cross-border tech partnerships, capital access, and AI economy acceleration

As Europe accelerates its mission to supercharge the continent’s AI readiness and digital economy, influential leaders rallied together at the GITEX EUROPE x Ai Everything press preview this Wednesday in Berlin to address the strategic imperatives, progressive commitments and investments aimed at transforming Europe’s tech industry and talent pool into powerful engines driving the AI leadership agenda.

GITEX EUROPE x Ai Everything, taking place from 21–23 May at Messe Berlin, brings together over 1,400 tech companies and startups exhibiting from 67 countries and 600-plus investors, with the mission of igniting a future where big tech, startups, and SMEs can access solid, scalable, and sustainable public digital infrastructure – from data centres, cloud connectivity to semiconductors – and enable a more flexible regulatory framework to fast-track the AI Continent vision.

The event is organised by KAOUN International, in partnership with the Berlin Senate Department for Economics, Energy and Public Enterprises, Germany’s Federal Ministry for Economic Affairs and Climate Action, Berlin Partner for Business and Technology, and the European Innovation Council (EIC).

Left to right: Kai Wegner, Trixie LohMirmand and Franziska Giffey.

Addressing Europe’s Digital Priorities Amid Changing Global Dynamics

In the lead-up to the show, senior government officials, investors, and ecosystem leaders echoed the progressive economic impact of the GITEX platform and its role in catalysing public-private partnerships, cross-sector collaborations, digital competitiveness, and multi-sector investments, while also reaffirming Germany and Berlin readiness, accessibility, and momentum to connect with the global tech ecosystem.

Kai Wegner, Governing Mayor of Berlin, remarked, “The GITEX tech fair is taking place in Berlin for the first time. This is a big achievement that confirms Berlin’s importance as an international location for industry events and innovation. Berlin is Germany’s startup capital and one of the top three cities for startups in Europe, alongside London and Paris. With GITEX, Berlin can further develop this leading position and gain additional momentum on the way to becoming Europe’s number one innovation hub.”

Franziska Giffey, Mayor of Berlin & Senator for Economic Affairs, added, “Berlin and GITEX are a perfect match. Together, we build a unique opportunity for industry innovators, startups and
scale-ups to meet, foster progress and fuel economic growth. As Europe’s startup and innovation capital, and as a city deeply rooted in the spirit of international cooperation, we cordially welcome all GITEX EUROPE participants to Berlin.”

Trixie LohMirmand, CEO of KAOUN International and organiser of GITEX worldwide, shared, “Germany as the world’s third largest economy and GITEX as the world’s largest tech event brand across continents have a shared commitment to forge collaboration in research and application of tech to solve global challenges.

The inaugural edition of GITEX in Germany shall be the largest tech and digital investment launch ever in Europe, and certainly the most global with over 90% of its international startups choosing to experience the trendy Berlin innovation hub for the first time. This is a powerful time in the epoch of Berlin with GITEX marking the symbolic rise of a bolder and more competitive Europe.”

Matthias Notz, Global CEO, Start2 Group, reinforced the call for startup acceleration: “the European startup ecosystem is bursting with breakthrough ideas and talent, yet what we need now is a recalibrated rhythm, where European nations join forces to empower founders, startups, and especially scale-ups, and where funding moves as fast as ideas do.”

European-Led, Global Convergence of Tech & Business

With participation from 34 European states, the event unlocks fast, seamless corridors for Pan-European as well as global digital trade, with prominent tech pavilions from France, Italy, the Netherlands, Poland, the UK, among many more. During the press briefing, representatives from the Embassy of Netherlands, Britain and Italy commented on the importance of aligning innovation agendas and deeper cross-ecosystem integration.

Speakers included Robert-Jan Sieben, Head of Economic Department, and Eva Vergles, Startup Liaison Officer, Embassy of the Kingdom of the Netherlands Berlin; Benjamin Wannenwetsch, Deputy Director & COO, British Embassy Berlin; Francesco Sordini, Head of Economic Affairs, Italian Embassy Berlin; and Francesco Dell’Anna, Deputy Director, Italian Trade Agency.

Europe’s Innovation Potential Scales Globally with North Star Europe

In a defining moment for Europe’s entrepreneurial landscape, GITEX EUROPE x Ai Everything features North Star Europe, the region’s exclusive edition of the world’s largest startup showcase, uniting over 750 startups including 32 unicorns, from growth-stage AI pioneers to deeptech scale-ups, representing over 60 countries, alongside over 600 global investors with $1 trillion assets under management (AUM).

At the press briefing, leading founders from Germany and Poland spoke about how GITEX platform enables new capital routes, global connections and visibility, especially in today’s mercurial market environment. Among them were Germany’s mobility budget platform Navit & AI-powered Industrial tech for manufacturing efficiency Ailoys, and Poland’s BrainScan, the AI-fueled startup transforming medical imaging with faster and more accurate diagnoses which has achieved significant success across Europe.

The Most Comprehensive Deep Dive Across Tech Frontiers

From AI and quantum breakthroughs to climate-driven innovations, each sector-led showcase unpacks the technologies reshaping industry, security, and sustainability at systemic scale.

Ai Everything Europe dives into scaling AI and its potential in recalibrating economic transformation with industry use-cases and talks from AWS, IBM, Cisco, Lenovo, Nvidia, Open AI, Qualcomm, SAP, among others.

GITEX Quantum Expo (GQX), in partnership with IBM and Quantum Business Network (QBN), spotlights the advanced research and exponential business impact from IBM Research, CERN, INRIA, IQM Quantum Computers.

GITEX Cyber Valley reinforces cyber resilience and threat response with frontline showcases, exclusive programmes and activations from CrowdStrike, Fortinet, Kaspersky, Knowbe4, Proofpoint and many more, alongside talks with defence ministries and global CISOs from Germany, UAE, and Belgium.

Green Digital Action Summit, hosted in partnership with ITU and the German Environment Agency (UBA), focuses on accelerating tech-driven climate action and tackling key priorities – from AI intricacies to adoption of green technical standards.

GITEX Green Impact connects green tech founders and investors, with featured speakers from Airbus, Honeywell, and TotalEnergies, accelerating the commercialisation of bioenergy, green hydrogen, storage and electric mobility.

GITEX SMEDEX, backed by EISMEA and the ICC Digital Standards Initiative, includes a showcase and an expertly curated conference which empowers the engine of European economy – SMEs, by unlocking new opportunities for international trade, funding, and legal advisory.

GITEX ScaleX, in partnership with AWS, focuses on scale-ups and late-stage companies seeking new market entries, mentorship and corporate partnerships.

GITEX EUROPE is part of the GITEX global network of tech and startup events, taking place in Germany, Morocco, Nigeria, Singapore, Thailand, UAE, and Vietnam. For more information, visit: www.gitex-europe.com

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