The world’s first Chief AI Officer reveals how to navigate AI’s hype, lead effectively, and integrate cybersecurity into growth strategies.

 In an exciting move for attendees of the world’s most innovative pro AV and systems integration event, Integrated Systems Europe (ISE) has secured Sol Rashidi as a Keynote Speaker for ISE 2026. Sol will take the stage at 13:00 on Wednesday, 4 February. Her participation perfectly mirrors ISE’s 2026 theme, ‘Push Beyond,’ inviting the industry to explore every opportunity and redefine what’s possible.

Rashidi’s keynote, titled ‘The AI Reality Check: What It Takes to Scale and the Future of Leadership’, will take a deep dive into how AI is no longer just a buzzword – it’s a battlefield of hype, half-truths, and hard realities. Executives are under pressure to act quickly, yet many make decisions based on noise rather than fact. In this keynote, Sol will cut through the fiction to reveal what’s truly happening in the AI marketplace, sharing frameworks, models, and the essential role of AI Governance and cybersecurity as core enablers for scaling. Drawing on her experience, she will outline how to evaluate AI initiatives and safeguard data, workforce, and competitive advantage.

 Rich experience

Widely known for her groundbreaking work in the field of business innovation and technology, Sol’s career has spanned 4 C-suite roles across Fortune 500 companies. As the world’s first Chief AI Officer for enterprise in 2016, she led AI and data initiatives at Sony Music, Merck and Estee Lauder, before moving to Amazon as the company’s tech executive. She holds 10 patents and is the best-selling author of ‘Your AI Survival Guide’ which is listed as one of the ‘Top 50 AI’ books. To date, Sol has participated in 3 TEDx speaker sessions with accumulated views of over 1 million and voted FORBES’ ‘AI Maverick & Visionary of the 21st Century,’ as well as ‘Top 5 Leaders Taking AI to Everyone’.

Alongside her pioneering career, Sol developed ‘The Human Amplification Index’™ – a new way to measure ROI to determine how well companies are strengthening their business and workforce through AI. She also offers ‘Intellectual Atrophy’™ education to ensure companies and organisations outsource tasks and not critical thinking in the age of AI. Sol played a pivotal role in developing and launching IBM’s Watson in 2011 and now has over 200 deployments under her belt. As both a practitioner and an executive, Sol has earned accolades including ‘50 Most Powerful Women in Tech,’ ‘Top 100 AI Thought Leaders,’ and ‘Top 100 Data & Analytics Leaders’.

Sol Rashidi says “The challenge isn’t adopting AI, it’s leading with it. I look forward to ISE 2026 to show how separating hype from fact, implementing strong governance, and integrating cybersecurity makes all the difference.”

“We are honoured to host Sol Rashidi and we can’t wait to hear her Keynote at ISE 2026,” adds Mike Blackman, Managing Director of Integrated Systems Events. “Sol’s visionary approach, extensive experience and deep understanding of the evolving business landscape will undoubtedly inspire and empower our attendees to push beyond the general realms of AI. We’re looking forward to Sol bringing her expertise to ISE as she sits at the intersection of top-tier leadership in AI, technology and corporate strategy while bridging innovation with business impact.”

Don’t Miss Your Chance to Be Part of What’s Next

Registration for ISE 2026 is now open, so take your place among the visionaries, trailblazers, and creative minds from every corner of the globe. Reserve your spot at the event where tomorrow’s innovations are unveiled, and let’s Push Beyond what’s possible – together. Register here to Push Beyond.

Prepare for the unforgettable. Integrated Systems Europe (ISE), the world-renowned annual tech show for the audiovisual and systems integration industry, is back – and registration for ISE 2026 is officially open.

Step into a world unlike any other, where boundaries are meant to be pushed and imagination comes alive. ISE 2026 makes its grand return, 3-6 February at the Fira de Barcelona, with a theme that invites the industry to explore every opportunity and redefine what’s possible.

Push Beyond: The Next Chapter of ISE Arrives

ISE 2026 will transform the Fira de Barcelona into the epicentre of innovation and discovery for attendees to experience the truly remarkable. This year’s theme, Push Beyond, challenges visitors to leave the ordinary behind and embrace a new standard of excellence. Step away from the expected, refresh your mindset, and indulge your senses in an event that promises an almost unimaginable experience.

“At ISE, we are dedicated to inspiring the community and exploring what’s possible,” says Mike Blackman, Managing Director of Integrated Systems Events. “Each year, we aim to deliver an experience that fuels creativity and drives innovation. ISE 2026 will open new horizons, ignite fresh ambition, and bring together the global AV and systems integration community for an unforgettable celebration of innovation – where ideas take form and the future begins to unfold.”

Where Industries Converge and New Ideas Spark

It’s not just one industry. ISE 2026 throws open its doors to an incredible spectrum of verticals, from education, enterprise, live events, and hospitality to retail, healthcare, and beyond. Wherever you fit in the global landscape, ISE is the destination where every sector finds fresh inspiration and ambitions meet opportunity.

To make every experience count, ISE 2026 features dedicated Technology Zones designed to serve the unique needs of each market. Whether visitors are seeking the latest in digital signage, unified communications, smart building solutions, or residential technology, you’ll discover immersive spaces tailored to your interests.

Each Zone is a launchpad, fuelled by innovation, brimming with solutions, and ready to connect you with the partners and insights that matter most.

Secure the Best Rates with bnetwork

To ensure every attendee enjoys a seamless experience in Barcelona, ISE has once again partnered with bnetwork, its Official Accommodation & Logistical Services Partner for ISE 2026.

Through bnetwork’s dedicated platform, visitors can book hotels at competitive rates and choose from a wide range of accommodation options, all with personalized customer support. Beyond hotel reservations, bnetwork also offers transportation solutions and venue-booking services, making it easier than ever to coordinate every aspect of the trip.

Attendees are encouraged to plan early and take advantage of these exclusive services at isehotels.bnetwork.com

Don’t Miss Your Chance to Be Part of What’s Next

Registration for ISE 2026 is now open, so take your place among the visionaries, trailblazers, and creative minds from every corner of the globe. Reserve your spot at the event where tomorrow’s innovations are unveiled, and let’s Push Beyond what’s possible – together. Register here.

As part of ISE’s continued commitment to attendee security, all attendees are asked to provide a valid passport or national ID number during the registration process. In partnership with the Catalan police, this measure helps us deliver a safe and seamless experience for everyone participating in ISE.

This is your invitation to Push Beyond, don’t just witness the extraordinary, come and be part of it: https://www.iseurope.org/.