January 28, 2026
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IDIS Europe confirms Brian Lee as new managing director

IDIS Europe has confirmed the appointment of Brian Lee as its new Managing Director, as it drives the wider adoption of AI video surveillance technology with a focus on system performance and value.

Brian Lee was most recently Senior VP of Marketing & Sales Development for IDIS Americas, based in Dallas, and was instrumental in growing the North American and LATAM business.

He previously held a headquarters position as Head of the Global Strategy Team for the company, South Korea’s largest in-country video technology manufacturer.

Now heading up the IDIS Europe operation, he will continue to build on IDIS’s success in the region with an expanded sales team, a new focus on marketing and public relations strategy, and further development of IDIS’s network of integration partners in the UK and mainland Europe

Brian Lee says his appointment comes at a time of significant development for IDIS globally, including a series of recent video innovations powered by IDIS’s in-house developed next-generation deep learning engine, IDLA Pro

These include the Edge AI Plus cameras range, IDIS A-Cut/AI search, and Smart Privacy Masks, all designed to drive value and efficiency, making it easier for more users to benefit from AI video surveillance.

“In recent months, IDIS AI-powered tech innovations have continued to make a powerful case for surveillance system upgrades, as well as supporting new users with easier real-time video search functions, more accurate live privacy masking, and more flexible, affordable adoption routes to reap the benefits of strengthened security and safety, and operational efficiency.

“As end-users in the UK and more widely look to upgrade their systems, including to ensure compliance with the Terrorism (Protection of Premises) Act 2025, our latest launches are designed to support more preventative and proactive security responses,” said Mr Lee.

He added that the latest launches build on IDIS’s commitment to provide customers with video solutions that are increasingly affordable, reliable, and effective.

Brian Lee also brings valuable experience to his new role from his background as a Director at LG Electronics and his master’s degree in business administration from Korea University, Seoul.

To learn more about IDIS solutions, please visit www.idisglobal.com or email uksales@idisglobal.com.

IDIS video solution keeps Gas Monkey’s party going

Gas Monkey Garage, the famous automotive custom shop and entertainment brand created by Richard Rawlings of Fast N’ Loud TV, has launched a new restaurant and bar in South Dakota equipped with advanced IDIS video technology. Installed by KB Technologies, the solution delivers security, safety, and operational efficiency for one of the region’s most vibrant community venues.

The site is steeped in biking history and doubles as a museum, while also hosting high-energy events throughout the year, including the legendary Sturgis Motorcycle Rally. This year’s rally celebrated its 85th anniversary with 537,459 vehicles counted—the highest participation in years—drawing crowds for motorcycles, leather, music, and food.

To meet such demands, the IDIS video system operates 24/7, ensuring smooth business operations and customer safety even during peak times. The fully NDAA-compliant solution provides Richard Rawlings and his senior team full visibility from their Dallas headquarters or remotely on their phones and tablets.

The system integrates high-performance cameras, NVRs, VMS, and the IDIS Mobile Plus app. IDIS 5MP AI IR Dome Cameras deliver outstanding images in challenging conditions, supported by LightMaster NIR technology for full night vision, and enhanced by Intelligent Codec compression to reduce bandwidth and storage needs.

AI-powered functions such as object detection, classification, and behavior analysis provide accurate, automated alerts, while IDIS 5MP Fisheye Cameras enable complete coverage of wide areas at lower equipment and maintenance costs. The free IDIS Center VMS simplifies management with intuitive tools and customizable user permissions.

Additional benefits include Smart Failover to prevent data loss, multi-layered cyber protection, long product lifecycles, and industry-leading low TCO. The system’s scalability ensures Gas Monkey won’t face outdated infrastructure as it continues to grow.

“This project will evolve as Gas Monkey expands,” noted Keith Daulton, Regional Sales Director, South Central US. “Our scalable technology makes upgrades seamless and future-proof.” Richard Rawlings summed it up: “The IDIS system at Gas Monkey Sturgis is badass! Crystal-clear video, remote access, and top-notch security—it’s a total game-changer. When thousands of people roll through during the Rally, you need eyes on everything, and IDIS delivers. It keeps us secure, smooth, and makes sure the party never stops.”

IDIS Video Analytics Power DeFacto’s Business Expansion

Fashion retailer DeFacto is one of the best-known and most successful clothing brands in Türkiye, with a program of rapid expansion since its launch in 2004. This expansion has seen new branches prosper in Europe, the Middle East, Africa, and Central and Southeast Asia – and advanced video analytics are playing a role in the company’s success, with a solution from IDIS and its integration partner Secom Türkiye.

With many new locations being added each year, DeFacto is making significant investments in the use of advanced technology to drive efficiency and a focus on providing positive customer experiences.

Video surveillance is a key technology for DeFacto, but the camera systems it previously used were proving to be an obstacle to innovation. To support its expansion mission, DeFacto needed a new video solution that would deliver powerful AI functionalities and enable improved, centralized control.

Understanding the value of video analytics

Understanding the value of AI analytics for business intelligence, as well as for loss prevention, DeFacto also sought a video technology that would be easy to integrate with its broader business information systems.

To support management decision-making, the company prioritized a more accurate and affordable solution for people counting, conversion rate measurement, and capture rate analysis. DeFacto turned to IDIS and its systems integration partner, Secom Türkiye, for a solution that would combine the latest capabilities with the most competitive lifecycle value (lowest TCO).

Phased migration to advanced functionality

A proof of concept (POC) demonstrated that IDIS 5MP Fisheye cameras can achieve complete scene coverage of DeFacto outlets, typically spanning over 3000 sqm, with fewer cameras. Reducing the number of cameras required significantly reduced costs, with less cabling, fewer switch ports, and minimized installation and maintenance time.

Following the POC, a phased migration program allowed the old system to continue in operation as the new system was rolled out store by store, with IDIS VMS providing a stable and user-friendly operating platform.

A mix-and-match VMS architecture ensured best value, while allowing flexible system control: IDIS Solution Suite (ISS), IDIS’s feature-rich enterprise VMS, provides advanced functions for management teams at DeFacto’s head office, while the free client software allows essential video functions to be handled at local stores and on regional managers’ laptops.

DeFacto adopted IDIS Smart Privacy Masks, not only for GDPR compliance but for internal security and fraud prevention. An advanced, video-based people counting solution, utilizing IDIS’s DV-1304 AI Box, replaced a leading brand using conventional technology across DeFacto’s stores, covering up to nine doors in each location.

IDIS’s AI-powered people counting analytics were shown to be significantly more accurate and far less expensive. IDIS configured a new web-based dashboard to make it easy for DeFacto’s senior management to utilize analytics data, including conversion rates and capture rates.

More accurate metrics support growth strategy

DeFacto now has accurate video analytics data around customer footfall, passing traffic, and customer engagement, as well as enhanced head office oversight of prevention and risk management. The company can now make more confident decisions about store performance and staffing and identify new areas for investment.

The IDIS solution has transformed DeFacto’s management control across its portfolio, utilizing dependable, forward-facing technology that provides a sustainable service lifespan and the best total cost of ownership (TCO) affordability. “IDIS video technology is uniquely suited to supporting DeFacto’s growth strategy,” says Erdoğan Tekin, Deputy General, Secom Türkiye. “This powerful, yet easy to install, solution helps retail chains reduce losses and risks, improve centralized control, and deliver valuable insights into store performance and trading conditions in each location.”

For more information, see the IDIS eBook: eBook_2025_IDIS_Retail_Biz_Intelligence

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a&s Adria – professional security magazine for providing total security solutions is a monthly circulating publication and a licenced representative of Messe Frankfurt New Era Business Media for Adriatic region, which consists of following countries: Bosnia and Herzegovina, Croatia, Kosovo, Montenegro, FYR Macedonia, Slovenia and Serbia.