After nearly a decade of transformative leadership, Modepack is entering a new era. Founder and long-standing Managing Director, Jure Širić, is stepping into a newly created role as an Innovations & Sustainability Manager. At the same time, Marina Šivak, formerly Sales Manager and current Board Member for Sales and Quality, assumes the position of Managing Director. This transition marks both the culmination of an extraordinary chapter in Modepack’s story and the beginning of an exciting new phase of growth, innovation, and maturity.

Jure’s Visionary Journey

When Modepack was founded in 2016, it was little more than a bold idea and a small, determined team. Guided by Jure’s drive, vision, and relentless passion, that idea has since grown into a global game changer in packaging. Today, Modepack has a capacity for over 350 million packaging units annually, employs 71 talented professionals, and exports more than 90% of its products to 32 markets worldwide.

One of Jure’s most defining achievements was the transformation of Modepack’s headquarters. In 2022, Modepack revitalized an unused building into a state-of-the-art 7,000 m² production facility, doubling its capacity with nine production lines and a potential annual output of 350 million units. This bold move cemented Modepack’s reputation as a company unafraid to invest in the future.

Under Jure’s leadership, Modepack not only grew in size but also expanded its vision. He cultivated a culture defined by ambition, entrepreneurial spirit, and customer-centric innovation. It is this foundation that has positioned Modepack to set its sights on an even bigger goal by 2030. And that is to be recognized as Europe’s #1 provider of innovative and sustainable packaging solutions for the eCommerce, Courier and Security industry.

Marina’s Fresh Leadership

Marina Šivak

As Modepack matures from its startup roots into a performance and innovation-driven global player, it is the right moment for a new kind of leadership. Stepping into the role of Managing Director is Marina Šivak. Far from being new to the business, Marina has been a part of Modepack’s story for many years. She built trusted relationships with clients and developed a deep understanding of both the company’s operations and the packaging industry as a whole.

Marina is known for her analytical precision, strategic mindset, and results-oriented leadership. While Jure built Modepack as a “wild horse” powered by energy and vision, Marina is uniquely positioned to guide this momentum with structure, discipline, and a clear focus on operational excellence. She represents a breath of fresh air—bringing data-driven decision-making, financial acumen, and a commitment to scalable growth.

Her appointment signals Modepack’s natural evolution from a high-growth challenger brand to a mature, globally competitive business. With Marina at the helm, Modepack will sharpen its focus on efficiency and long-term resilience, ensuring the company not only grows but thrives in an increasingly competitive industry.

Balancing Innovation and Performance

Even as Marina leads the business into its next chapter, Jure’s role remains central to Modepack’s future. By shifting his focus toward innovation and sustainability, he will ensure that Modepack continues to pioneer new product development and sustainable solutions that define the future of eCommerce, Courier and Security packaging.

This dual-leadership model captures the essence of Modepack’s philosophy. It is not a choice between performance and innovation, but a balance of both. Operational discipline and visionary creativity will together drive Modepack to new heights.

Looking Ahead

Modepack’s story has always been one of ambition, resilience, and forward-thinking. From its humble beginnings to its global footprint today, the company has thrived by embracing change and seeking new opportunities. With Marina guiding the company’s performance and Jure shaping its innovations, Modepack is entering a future where sustainability, excellence, and global leadership converge.

Together with the rest of the Board Members, Dominik Konjarik and Darijo Kovač, we extend our deepest gratitude to Jure for his extraordinary leadership and vision. We also welcome Marina with confidence and excitement. Together, they embody the spirit of Modepack: bold, innovative, and determined to lead the packaging industry into a better and greener future.