Memoori: Hikvision Shifts Strategy Following Revenue Stagnation

A new analysis by Memoori shows that Hikvision recorded flat revenue growth in 2025 while increasing its net profit by 18.5%. According to the research, the company is placing greater emphasis on improving operational efficiency rather than pursuing revenue growth at any cost. Analysts note that Hikvision’s business mix has changed significantly, with the share of revenue generated in China declining from around 70% in 2022 to 42% in 2025.

At the same time, the company continues its transformation from a video surveillance manufacturer into an AIoT company, focusing on artificial intelligence and Internet of Things solutions. Memoori reports that Hikvision is forecasting high single-digit revenue growth and double-digit profit growth for 2026. The analysis concludes that achieving these targets will depend on the company’s ability to navigate challenges such as international sanctions, declining government contracts, and intensifying global competition.