A Look Back at Alarm.com’s Partner Connections Europe Event
Ibiza, Spain – May 9, 2025 – Alarm.com successfully concluded its 2025 Partner Connections event at the Hard Rock Hotel in the sunny setting of Ibiza, bringing together top-tier partners, thought leaders and innovators from across the globe. Held from May 6 to 8, the three-day event celebrated progress, partnership and cutting-edge innovation in smart security and automation.
The event opened with a stunning rooftop welcome reception at The Ninth Rooftop Bar, setting the tone for a high-energy agenda. Reed Grothe, Alarm.com’s SVP of Global Business Development, kicked off the proceedings with inspiring opening remarks, followed by an evening of fine dining at Tatel Restaurant giving partner guests an opportunity to catch up as well as enjoying social engagement with Alarm.com’s senior leadership team.
Day two featured a full slate of insightful sessions and engaging discussions. Highlights included:
- Dan Kerzner, President of Platforms, presented corporate insights and shared Alarm.com’s strategic direction.
- Juan Camilo Salazar led a compelling session on global market trends, spotlighting case studies and success stories from around the world.
- Mikalai Zaiko explored non-traditional sales channels and growth opportunities in emerging verticals.
- Jorge Barragan from ADT provided expert strategies on partner engagement and customer retention.
- Alex Freixas delivered an in-depth look into tech infrastructure, cloud solutions and IT security.
The day ended with an idyllic beachside dinner and networking party, a memorable evening that underscored the event’s emphasis on collaboration and connection.
Thursday’s sessions continued the momentum with a focus on innovation and partner success:
- Aitor Gauna addressed the challenges and opportunities of the DIY smart security market.
- Aydin Bolkar and Pronet’s Engin Kurtay reflected on a decade of growth and transformation in partnership with Alarm.com.
- AnneMarie Ferraro shared insights into quality investments and engineering excellence.
- David Rimmer and Freddi Arce Gomez provided practical strategies for upselling, automation and the use of business intelligence to drive revenue.
- Hector Avalos explored how to upsell, automate and scale using Alarm.com tools for revenue growth.
The event concluded with an enlightening product demo and vendor showcase, including standout presentations from CHeKT, EBS and OpenEye.
“Partner Connections Ibiza 2025 was a successful platform for inspiration, exchange and partnership,” said a spokesperson for Alarm.com. “We’re proud to be able to support our partners in their journeys and create spaces where innovation and collaboration can thrive.”
About Alarm.com
Alarm.com is the leading platform for the connected home and business. Millions of consumers and businesses depend on Alarm.com’s technology to manage and control their security systems, smart devices and energy management tools through a single, intuitive interface.
