Ajax and Rexel Extend Partnership to Finland
Ajax Systems, one of the largest security systems manufacturers in Europe, has begun a new chapter in its cooperation with Rexel, a prominent player in the European market offering electrifying solutions. From now on, Rexel will offer Ajax security and automation solutions to its customers in Finland.
After a successful venture with Rexel in Sweden, Ajax Systems is confident in this partnership on the new market. The cooperation will go beyond Ajax intrusion products to cover fire detection, leak prevention, and automation solutions as well.
“Rexel has already demonstrated successful cooperation with Ajax Systems in other European countries. The partnership has offered new business opportunities to both parties, and there are more to come thanks to a wider product offering in Finland. Rexel’s strong local presence and numerous stores across the country are a chance for Ajax products to influence a wide range of clients, which is particularly important given a new fire safety law in Finland,” says Michael Hygild Toxverd, Regional Sales Director Northern Europe.
“Rexel has invested heavily in building a range of automation solutions, and Ajax will play an important role in this strategy. Both Rexel and Ajax aim to offer innovative security approaches, making it easy to agree on this collaboration. We are confident that our cooperation will be successful and beneficial for both parties. Ajax’s innovative and high-quality products enhance Rexel’s existing range, providing electrical contractors with a valuable new addition to their offerings, ” comments Marko Penttinen, Procurement and Marketing Director, at Rexel.
Ajax Systems has been officially present on the Finnish market since 2018. Over the past two years, Ajax product portfolio has been expanding with solutions that align with Rexel’s business focus. Smart sockets, light switches, outlets, an expanded fire protection portfolio, and CCTV systems can take the partnership between the companies to the next level for better customer service in Finland.
