Improve footfall flow with Checkpoint’s new One Way Surveillance Sensor
Helping retailers to improve store planning and the flow of footfall, Checkpoint Systems – a global leader in source-to-shopper solutions – has launched an innovative solution: the One Way Surveillance Sensor.
Store layouts are critical, designed to influence customer behaviour and improve store flow while highlighting key promotions and merchandise. Developed to monitor directional changes of customer movements in-store, Checkpoint’s One Way Surveillance Sensor enables retailers to monitor the effectiveness of their store planning and ensure that shoppers are navigating the shop floor as intended.
Often the measures put in place by retailers, such as gates or one-way doors, can be circumvented by shoppers or shoplifters. And, with shrinkage in Europe costing €49 billion every single year, retailers are increasingly investing in measures to help manage and improve loss prevention.
Mounted at store entrances, the One Way Surveillance radar sensor can be used not only to track customer flow, but to detect suspicious behaviour. For example, when a customer moves through the entrance in the wrong direction, it identifies the direction of traffic, signaling an alarm that alerts store personnel to investigate. This can be a standalone alarm or integrated within a wider EAS system.
Xxxx at Checkpoint Systems, commented: “Maintaining the flow of traffic should enhance the experience and not negatively impact the retail environment – its an essential part of store planning. By monitoring the flow of traffic, our new One Way Surveillance Sensor can also identify conspicuous changes that may indicate a possible theft.”
One Way Surveillance Sensor is available immediately. It is available as wired as standard, while wireless installation is also available on request.
About Checkpoint Systems
A division of CCL Industries, Checkpoint Systems is the only vertically integrated RF/RFID solution provider for retail. With consumer demands accelerating at an extraordinary rate driven by technology, Checkpoint delivers intelligent solutions – bringing clarity and efficiency into the retail environment anytime, anywhere. Through a unique offering of software, hardware, labels, tags, and connected cloud-based solutions, Checkpoint optimizes retail operations and efficiencies with real-time intuitive data delivered throughout the supply chain and in-store resulting in improved profitability and an enriched consumer experience. Checkpoint’s intelligent retail solutions are built upon 50 years of radio frequency technology expertise, innovative high-theft and loss prevention solutions, market-leading software, RFID hardware, and comprehensive labeling capabilities to brand, secure and track merchandise from source to shelf.
www.checkpointsystems.com
About CCL Industries
CCL Industries, a world leader in specialty label and packaging solutions for global corporations, small businesses, and consumers, employs approximately 19,000 people and operates 150 facilities in 25 countries on six continents with corporate offices in Toronto, Canada, and Framingham, Massachusetts. For more information, visit www.cclind.com.
