SICUREZZA 2023, scheduled for November 15-17, seven months before its opening confirms its pivotal role in the European Security and Fire Prevention market. With more than 250 companies registered, from more than 20 countries, and more than 80% of the trade show area already occupied, it is already established as an international hub and fully representative of the global merchandise product range.

Milan, April 28, 2023. SICUREZZA 2023 is once again a primary reference point for security and fire prevention professionals. Scheduled to take place at Fiera Milano from November 15 to 17 2023 and supported by industry stakeholders, SICUREZZA already counts more than 250 registered companies from 20 different countries and over 80% of the trade show area already occupied. The confirmed brands also include important returns and several new entries, accounting for 30% of the attendance. Thus, all sectors of the market are represented, confirming SICUREZZA as a key event for business development, networking and professional training.

The international top buyer recruitment project has also gotten off to a flying start, with membership from 25 countries and especially a strengthened presence from Eastern Europe, the Mediterranean Basin, the Middle East and North and South Africa.

Digitalisation, integrated and customised intelligent systems will be the central focus of the entire event, to provide professionals and realities from across the industry the opportunity to speak and at the same time connect: CCTV, Intrusion Detection, Fire Prevention, Access Control, Passive Security, CyberSecurity.

Like every edition, the training programme will be rich, providing a unique opportunity to learn about the most advanced solutions, to discover new skills and expertise, and to keep abreast of trends, regulations and scenarios.

CCTV: IOT AND DATA SECURITY

As part of the progressive rise of the security market, and in particular of the CCTV sector, the drive towards IoT technologies, device integration and consequently data security, is definitely leading the way.

Artificial intelligence and deep learning have indeed become an integral part of video surveillance and, as we will see at SICUREZZA, will continue to be key themes.

It is no coincidence, therefore, that an increasing variety of vertical markets – retail, transport, education, government and finance – are showing growing interest in the development of video surveillance systems, which have multiple functionalities and at the same time provide multi-level cyber protection.

ANTI-INTRUSION: INTERCONNECTION AND TRAINING

The anti-intrusion sector is now facing a progressive push towards digital, as well as the specific requirements of Smart Home and Smart Building.

Compliance with European directives, comfort, interconnection and cloud are the features of the new solutions; and remote control intrusion detection systems are leading the way.

These systems become advanced architectures capable of managing multiple functions such as alarm, video surveillance, home automation and access control simultaneously. For this reason, design, development and adaptation to standards are particularly important, but so too is the training of installers, who are the link between end users and manufacturers. Today’s networks of installers must be fully valorised and educated, through certifications and training programmes, as will be seen at SICUREZZA 2023, which has always provided a full training programme.

FIRE PREVENTION: BETWEEN REGULATION AND DIGITISATION

The global fire market is a vital sector for the safety of people and property worldwide. Made up of a wide range of products, services and solutions for fire prevention, detection and extinguishing, it is a complex system where constant attention to regulations and global market accreditation are crucial.

The global fire market is expected to see a significant increase in demand by 2027 due to the ever-increasing requirement for safe buildings and the need to comply with constantly evolving local, national and international regulations.

Digital and wireless solutions have made it possible to develop increasingly sophisticated and customised systems capable of constantly monitoring buildings and facilities, as well as optimising the maintenance and management of installations.

Many companies attending SICUREZZA deal with this vast array of regulations, practices and innovations, making the trade fair an opportunity for in-depth analysis and discussion for each industry sector.

ACCESS CONTROL: FAR MORE THAN THAT

Biometrics, QR-CODE, Bluetooth or NFC access systems are just some of the many and most recent technologies applicable to access control, making it essential to stay abreast of new market proposals for effective management of security and user flows within buildings.

 After all, electronic systems have broadened the horizon of access points to include new features, ranging from attendance management to risk prevention and security efficiency; complex solutions that confirm the central importance of integration and interconnection.

SICUREZZA will be an opportunity to assess how the sector is evolving, which application areas are most in demand and the latest developments on the technology front.

PASSIVE SOLUTIONS AND ENERGY EFFICIENCY

In increasingly modern and high-performance architectural structures, passive security systems also have to adapt in the name of innovation, ensuring safety, but also design.

These three elements are required to coexist, as confirmed by many of the companies representing the supply chain that have already registered for SICUREZZA 2023, which opens a window on another important issue, that of combining these aspects with energy efficiency and sustainability, which are now more fundamental than ever.

THE CYBER SECURITY ARENA, AN ESSENTIAL APPOINTMENT

SICUREZZA 2023 wants to provide a joint response to digitisation in the security sector and the related updating, which is now the foundation of any activity in the supply chain. So the Cyber Security Arena returns. This is a trade show and training area set up by Business International, the content division of Fiera Milano, where experts, national security experts, academics and companies will analyse trends, share best practices and present the latest innovations on the subject.

The goal is to create a concrete space for in-depth study and training dedicated to professionals in the sector, that will be quick and vertical. Here, solutions and case histories for all areas of application will be presented, thus providing visitors and users with the complete and practical approach that has always characterised SICUREZZA’s offer.

The appointment for an all-round market review will be at Fiera Milano from November 15 to 17. For professionals interested in visiting the event, ticketing is already available online at sicurezza.it.

MIBA-Milan International Building Alliance, the event that from 15 to 18 November 2023 will bring together four exhibitions – Global Elevator Exhibition (GEE), ME-MADE expo, SMART BUILDING EXPO, and SICUREZZA – has been presented in front of numerous institutional experts and representatives in Milan. The global proposal will show the synergy between fundamental compartments for building design, construction, and requalification.

Special attention is being paid in Europe to the reduction of the impact of buildings on the environment, with specific decarbonization targets, specifically to reach a 55% reduction of greenhouse gas emissions by 2030. In the old continent, according to data from Energy&Strategy-Politecnico di Milano, 85% of buildings are over 20 years old and, at present, only 0.2% of buildings undergo deep renovation works each year and achieve an energy consumption reduction of at least 60%. In addition to that, 50% of the approximately 13.5 million buildings existing in Italy are over 50 years old.

According to ISTAT (the Italian National Institute of Statistics), the construction sector, driven by tax incentives, has been growing steadily for over a year, bringing a +1.4% growth in employment in the first three months of 2022.

This has opened up huge opportunities for all the markets involved, from design to materials, systems, and technologies. As a matter of fact, these works would push the improvement of buildings to meet new regulations and achieve European objectives by reducing the impact on the planet and energy consumption in favor of greater living comfort.

The Added Value of an Alliance

With MIBA events, Fiera Milano offers an opportunity to reflect on this ongoing revolution and grow the global markets. This is an important initiative at a time when renewed attention is being paid to the role of the building industry as a carrier of development, one that brings about concrete initiatives implemented to spur the evolution of the building sector and its green and sustainable transformation.

The synergy between these 4 events, which are the expression of the various markets that are called to interact and work together for the creation of efficient buildings, is the format through which the players of this industry will be able to discover the proposals of the most qualified companies: MIBA’s objective is to connect as much as 1,000 companies with the professionals of the sector.

How do you protect premises against vandalism, theft or industrial espionage? At the international exhibition Perimeter Protection, trade visitors will find answers to the key questions of security technology.

From 17 to 19 January 2023, perimeter protection will once again take centre-stage in the halls of Exhibition Centre Nuremberg! Every two years, security managers head here to learn about the latest developments and product innovations in perimeter protection, fencing technology and building security, while high-calibre speakers present practice-driven solutions at the accompanying forum. The products on display encompass mechanical, electrical and electronic security solutions.

Take advantage of this opportunity for interesting discussions with experts, exciting presentations and networking with one another! perimeter-protection.de/en/become-visitor

The five key elements of Intersec are Commercial & Perimeter Security, Homeland Security, Fire & Rescue, Safety & Health, and Cyber Security

Event highlights forecasted regional commercial security market growth to USD 84.6 billion by 2026, at a CAGR of 6.4%.

Dubai, UAE: Security industry professionals from around the world are expected in Dubai in January to explore the strategies and advanced technologies that will future-proof global safety. More than 1,000 exhibitors from 120+ countries will unite at the 24th edition of Intersec, the world’s leading trade fair for safety, security, and fire protection. The show will take place at the Dubai World Trade Centre from January 17-19, 2023, with exhibitors providing access to more than 10,000 products across the complete security value chain.

Advanced technological innovation will dominate the exhibition’s five key segments, followed by Commercial & Perimeter Security, the second largest sector represented. Homeland security is supported by Dubai Police and Security Industry Regulatory Agency (SIRA) and is dedicated to products and solutions for Homeland Security, Law Enforcement, Airport, and Aviation Security.

Fire & Rescue will showcase the latest firefighting technologies, the best international standards, and practices, and is supported by the Dubai Civil Defence. Safety and Health will be divided into environmental, industrial, and public health and safety, and lastly, Cyber Security will host cyber solutions, experts, from national leaders to public & private sector professionals, from cyber connoisseurs to advisors, hackers to responders, and cyber economists to corporate buyers.

“We anticipate up to 30,000 security, emergency response, safety and cybersecurity professionals attending Intersec 2023, where technological breakthroughs will take centre stage and attract an influential participant profile,” said Alex Nicholl, Show Director, Messe Frankfurt Middle East. “Industry experts, influencers, decision and policymakers, and distributors are uniting to explore the strategies and technologies that will govern the safety and wellbeing of future generations.”

The event takes place against a backdrop of anticipated sector growth. Research firm 6W Research forecast the Middle East’s commercial security market will grow 16 per cent a year until 2025 to reach US$8.4 billion, while the region’s fire and safety sector will advance 7.5 per cent annually to reach US$16.76bn by 2026.

“This huge potential has attracted a line-up of leading industry heavyweights, including Honeywell, Bosh, Hochiki, Drager and AXIS Communications,” added Nicholl.

The conference think tank:

The Intersec 2023 Conference will be a think tank for future industry strategies, with four focused segments. The conference streams will feature the Intersec Security Leaders’ Summit, and dedicated seminar streams focusing on safety and health, fire and rescue, and tackling ever-growing sophisticated cyber security threats.

 The 2023 Intersec Security Leaders’ Summit is a high-level strategic summit for the leaders and stakeholders of the security industry to collaborate, innovate and actively seek new technologies to meet the rapidly changing needs of the industry.

Tackling cybercrime:

 The Middle East and Africa’s cybersecurity market size was valued at USD 5.92 Billion in 2021 and is projected to reach USD 19.79 Billion by 2030, growing at a CAGR of 14.35% from 2022 to 2030. The Intersec Cybersecurity Seminars will feature the latest trends, drivers, challenges and successful case studies across industries that are playing a substantial role in shaping the cybersecurity industry growth.

“The Cybersecurity Seminars will provide a platform of expertise, best practices, and solutions that cater to those working in and managing cyber defence. With key themes including resilience, risk and future-tech among others, the presents a rare opportunity for industry players to network with global CTOs, CISOs, heads of cybersecurity, and system integrators with real purchasing power,” said Nicholl.

Intersec 2023 has the support of Dubai Police, the Directorate General of Dubai Civil Defence, The Security Industry Regulatory Agency and Dubai Municipality.

Smart City Expo World Congress (SCEWC), the leading international event on cities and smart urban solutions organized by Fira de Barcelona will bring together the urban innovation ecosystem to outline a plan for a more sustainable and livable urbanized planet. From November 15 to 17 and under the theme Cities Inspired by People, over 800 exhibitors, 700 cities and regions and 400 speakers will gather in Barcelona to push together transformation of metropolises worldwide and share knowledge and experiences.

Security Essen has long been one of the central events in the calendar of security professionals. Therefore, after a four-year break caused by the pandemic, as well as the organizer’s decision to continue holding the fair in even years, there was a great interest by our editorial team to see the latest technological innovations and meet famous faces again.

However, interest waned somewhat when we saw that only three and a half halls were open and full, compared to the former twelve. With 1,040 exhibitors and more than 40,000 visitors from 119 countries in 2018, the fair dropped to 383 exhibitors and 17,000 visitors. This is a 63.1 percent decrease in the number of exhibitors, and a 57.5 percent decrease in the number of visitors. Big players such as Bosch, MOBOTIX, Axis, Milestone, ZKTeco etc. were absent, further impoverishing the once impressive event.

Focus on higher ranking visitors

The organizers, on the other hand, interpreted the situation differently. The CEO of the fair, Oliver P. Kuhrt, said that “the exhibitor presentations were top-class and led to intense discussions”, shifting the focus to the quality of the exhibited technologies, and that “with Security Essen, they offer the industry a strong strong platform in a strong market”, meaning the German market, where turnover in this economic sector increased by 7.5 percent to more than 24 billion euros last year. Also, the decrease in the number of people who came to learn about the latest available products and solutions was interpreted as a reflection of the trend of attracting more high-ranking visitors, because, according to the organizers, 77 percent were decision makers who invest or arrange investments in their companies. Such, they say, were “very satisfied with their visit to the trade fair – particularly with the wide range of products and services covering all areas of civil security, as well as the presence of many market leaders and industry giants”.

Telenot was one of them. “We have seen a clear trend towards better quality visitors. Whether they represented industry, corporate groups or retail chains, the security professionals who came to specifically Security Essen were all highly trained experts. There was great interest in both our professional access control technology and our new motion detector, which was presented during the fair and is already available on the market. The numerous specialist installers particularly asked about our even larger range in the area of intrusion and fire alarm technology. Security Essen 2022 has surprised us in a good way. We will definitely be back in 2024,” said Peter Wunderle, CEO of Telenot.

AI, digitisation and cloud solutions as main trends

It was clear that artificial intelligence (AI), digitisation and cloud solutions will significantly shape the future of civil security. Among other things, learning robot systems were on display, which carry out site surveillance tasks or provide information as visitor assistants. There was also strong interest in complete systems, where software, terminals, administration, analysis and maintenance services all come from a single source. As the progress in AI, Internet-of-Things technology and digitisation requires storage space for use and the amounts of data generated, cloud solutions were also in demand. Associated storage systems are also becoming increasingly important.

Start-ups had brought along plenty of new ideas for the security industry. At the joint stand sponsored by the Federal Ministry of Economics Affairs, they demonstrated intelligent robot systems designed as dogs, innovative solutions for recording working time and even storage containers for valuables hidden in inconspicuous furniture.

In the next, 183rd issue of the a&s Adria magazine, we will talk more about the technological innovations that we had the opportunity to see and hear at the stands of some of the world’s largest companies.

Save the date

The high level of satisfaction among trade visitors and exhibiting companies is reflected in the trade fair surveys. Nine out of ten visitors would recommend Security Essen to others. Nine out of ten companies expect good post-fair business due to the positive course of the fair. Almost all exhibitors stated that they had reached their most important target groups. Already now, 89 percent of the visitors and 88 percent of the exhibiting companies stated that they would be present again at Security Essen 2024.

The next Security Essen will take place from 17 to 20 September 2024 at Messe Essen. Interested exhibitors can find the registration documents online at www.security-essen.de.