September 2, 2026
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Exhibitions

AI Trailblazer Sol Rashidi Announced as Keynote at ISE 2026

The world’s first Chief AI Officer reveals how to navigate AI’s hype, lead effectively, and integrate cybersecurity into growth strategies.

 In an exciting move for attendees of the world’s most innovative pro AV and systems integration event, Integrated Systems Europe (ISE) has secured Sol Rashidi as a Keynote Speaker for ISE 2026. Sol will take the stage at 13:00 on Wednesday, 4 February. Her participation perfectly mirrors ISE’s 2026 theme, ‘Push Beyond,’ inviting the industry to explore every opportunity and redefine what’s possible.

Rashidi’s keynote, titled ‘The AI Reality Check: What It Takes to Scale and the Future of Leadership’, will take a deep dive into how AI is no longer just a buzzword – it’s a battlefield of hype, half-truths, and hard realities. Executives are under pressure to act quickly, yet many make decisions based on noise rather than fact. In this keynote, Sol will cut through the fiction to reveal what’s truly happening in the AI marketplace, sharing frameworks, models, and the essential role of AI Governance and cybersecurity as core enablers for scaling. Drawing on her experience, she will outline how to evaluate AI initiatives and safeguard data, workforce, and competitive advantage.

 Rich experience

Widely known for her groundbreaking work in the field of business innovation and technology, Sol’s career has spanned 4 C-suite roles across Fortune 500 companies. As the world’s first Chief AI Officer for enterprise in 2016, she led AI and data initiatives at Sony Music, Merck and Estee Lauder, before moving to Amazon as the company’s tech executive. She holds 10 patents and is the best-selling author of ‘Your AI Survival Guide’ which is listed as one of the ‘Top 50 AI’ books. To date, Sol has participated in 3 TEDx speaker sessions with accumulated views of over 1 million and voted FORBES’ ‘AI Maverick & Visionary of the 21st Century,’ as well as ‘Top 5 Leaders Taking AI to Everyone’.

Alongside her pioneering career, Sol developed ‘The Human Amplification Index’™ – a new way to measure ROI to determine how well companies are strengthening their business and workforce through AI. She also offers ‘Intellectual Atrophy’™ education to ensure companies and organisations outsource tasks and not critical thinking in the age of AI. Sol played a pivotal role in developing and launching IBM’s Watson in 2011 and now has over 200 deployments under her belt. As both a practitioner and an executive, Sol has earned accolades including ‘50 Most Powerful Women in Tech,’ ‘Top 100 AI Thought Leaders,’ and ‘Top 100 Data & Analytics Leaders’.

Sol Rashidi says “The challenge isn’t adopting AI, it’s leading with it. I look forward to ISE 2026 to show how separating hype from fact, implementing strong governance, and integrating cybersecurity makes all the difference.”

“We are honoured to host Sol Rashidi and we can’t wait to hear her Keynote at ISE 2026,” adds Mike Blackman, Managing Director of Integrated Systems Events. “Sol’s visionary approach, extensive experience and deep understanding of the evolving business landscape will undoubtedly inspire and empower our attendees to push beyond the general realms of AI. We’re looking forward to Sol bringing her expertise to ISE as she sits at the intersection of top-tier leadership in AI, technology and corporate strategy while bridging innovation with business impact.”

Don’t Miss Your Chance to Be Part of What’s Next

Registration for ISE 2026 is now open, so take your place among the visionaries, trailblazers, and creative minds from every corner of the globe. Reserve your spot at the event where tomorrow’s innovations are unveiled, and let’s Push Beyond what’s possible – together. Register here to Push Beyond.

Global Tech Leaders Unite to Propel Emerging Future-Critical Sectors at GITEX GLOBAL 2025

Landmark 45th edition of GITEX GLOBAL brings together the world’s most advanced AI and tech enterprises and leaders from 180 countris, from 13-17 October at Dubai World Trade Centre. Expand North Star celebrates its 10th edition from 12-15 October at Dubai Harbour

With capabilities of AI advancing every year, its potential to address challenges once thought unsolvable is rapidly expanding, from the possibility of curing genetic diseases to transforming urban mobility or enabling green data centres. With the global AI market set to reach $4.8 trillion by 2033 (UNCTAD), the race to deploy AI for critical sectors has never been more urgent. Against this backdrop, GITEX GLOBAL 2025 convenes as the world’s largest tech and AI event, with this year’s edition highlighting significant developments in biotech, physical AI, quantum computing, semiconductors, and data centres.

From 13-17 October at Dubai World Trade Centre, the show unites over 6,800 tech enterprises and 2,000 startups, with participation from 180 countries, bringing together the companies leading the world’s most ambitious AI infrastructure expansion. Global tech enterprises including Alibaba Cloud, AMD, AWS, Dell, e&, G42, Google, HPE, Huawei, IBM, Microsoft, Oracle, Salesforce, Siemens, and Snowflake anchor the showcase, with new incoming innovations from Cerebras, Datadog, Mitsubishi, Qualcomm, Rital, ServiceNow, Tata Electronics, Telecom Italia, and Tenstorrent.

Trixie LohMirmand

Running in parallel is GITEX’s startup showcase, Expand North Star, from 12-15 October at Dubai Harbour, hosted by the Dubai Chamber of Digital Economy. Celebrating its 10th edition, the show connects 2,000 of the world’s most promising startups, with the highest percentage of growth & late-stage startups anywhere, with over 1,200 investors managing US$1.1 trillion assets.

Trixie LohMirmand, EVP of DWTC, the organiser of GITEX globally, shared, “Future-critical sectors including data centres, biotech, quantum, and robotics are where AI ingenuity is converging with humanity’s most pressing challenges. GITEX GLOBAL 2025 gives new impetus to these transformative technologies, while continuing to being the harbinger of innovation-led progress across industries and global economies.”

Record Participation from Fast-Emerging Tech Economies – Brazil, Serbia, Chile

The show marks a record year for international participation, with Brazil joining as Country Partner with its largest-ever tech delegation, alongside the Serbian Chamber of Commerce and Industry and Tech Destination Pakistan as key partners. New pavilions debut from Canada, Chile, Ecuador, Spain, and Türkiye, in addition to expanded representation from Europe, Central Asia, LATAM, Africa, and the Levant.

Tatiana Riera, COO, ApexBrasil, shared: “ApexBrasil is excited to be at GITEX GLOBAL and Expand North Star with over 50 incredible startups and innovation hubs. It’s a great opportunity to show how Brazil is driving innovation and creating tech solutions for global challenges.” Marko Čadež, President, Serbian Chamber of Commerce and Industry, added: “In the age of ubiquitous AI solutions, Serbian startups at this year’s edition demonstrate practical examples of AI applications across diverse fields: from well-being and energy to sentiment diagnostics on social media, showcasing the full depth and breadth of Serbian tech.”

Super Data Centres – The AI Factories of the Future

With global data centre investments set to exceed $500 billion in 2025 (BofA Research), GITEX GLOBAL welcomes one of the biggest global investors in this sector, O’Leary Ventures, building the world’s largest AI data centre industrial park in Canada. Paul Palandjian, CEO & Co-General Partner, O’Leary Ventures, commented: “The UAE has become the crossroads and a world leader in the development of technology and AI. No other place has the leadership vision, resources and commitment to attract a world-class cohort across every industry.”

Adding a regional perspective, Hassan Alnaqbi, CEO of Khazna, MENA’s largest hyperscale data centre provider and a G42 company, leads the discussions on whether infrastructure, energy and policy can scale fast enough to keep pace with giga AI factories.

GITEX Digi Health & Biotech – The Next Frontiers of Medicine

Breakthroughs in gene editing, mRNA vaccines and AI-led drug discoveries are driving biotech spending towards $1.7 trillion in 2025 – setting the backdrop for the fastest AI deployment in this sector. At GITEX GLOBAL, Trevor Martin, CEO of Mammoth Biosciences, presents how CRISPR, their Nobel winning gene-editing technology, is using AI to potentially cure genetic diseases.
Matt Angle, CEO of Paradromics, the company behind the world’s first successful computer-brain implant, dives into decoding thought with AI and neurotech. Adding to this momentum, South Korean startup HurayPositive unveils AI-powered SaaS to deliver precision medicine for one million patients with chronic conditions.

Physical AI in Motion

At GITEX GLOBAL, Tensor unveils the world’s first personal robocar – globally applauded as “agentic AI on wheels”. Whilst K2 introduces new humanoids and a concept vehicle designed to extend robotics into industrial environments. With the robotics AI market projected to quadruple to $94 billion by 2031, these innovations illustrate how Physical AI is becoming an essential pillar of industry productivity and business edge.

GITEX Quantum Expo (GQX) – Advancing Quantum Readiness

On the show floor, IBM unveils Quantum System Two, a major step towards large-scale fault-tolerant systems capable of solving computing scale challenges. Shukri Eid, VP and General Manager of IBM Gulf, Levant, and Pakistan, shared “GITEX GLOBAL is a global stage, but more importantly, it is a platform for action. It brings together the ecosystems that matter: policymakers, business leaders, and innovators driving AI forward.” Prof. Mark Thompson, Co-Founder of PsiQuantum, a $6 billion unicorn, outlines the path towards quantum sovereignty. Among the headline exhibitors is also IONQ, the world’s first public pure-play quantum computing company trading at the New York Stock Exchange.

Ai Semicon – The Chips Behind Sovereign AI

Global leader in high-performance processors, AMD presents its Instinct™ GPUs and EPYC™ CPUs, built to handle the most demanding AI workloads and energy-efficient data centre deployments. Jim Keller, CEO of Tenstorrent, the $2.6bn AI chipmaker on the Forbes AI50 List, expands on this theme with his talk on “Taking Control of Your Sovereign AI Future,” as semiconductors become a geopolitical lever.

Startups, Scaleups & Unicorns Lead in AI Supercomputing

Expand North Star features more than 40 unicorns this year, reinforcing the UAE’s position as a hub for global scale-ups. Among them, Cerebras presents the world’s largest AI supercomputer (built in partnership with G42), Fluidstack unveils the world’s first 1GW decarbonised AI supercomputer, and Xpanceo introduces five prototypes of AI-powered smart contact lenses -advancing AR, healthcare, and consumer hardware simultaneously.

For more information, visit: www.gitex.com.

 

Curtain Falls on the Jubilee Adria Security Summit (Photo Gallery)

In Skopje, the curtain has fallen on another successful Adria Security Summit, the largest regional event dedicated to the security industry. This year’s Summit was special as it marked a jubilee edition, confirming its continuity and growth, as well as its importance in connecting leading experts, companies, and institutions from around the world. Over the course of two days, participants attended a rich conference program, exchanged experiences, presented innovative solutions, and established new forms of cooperation.

A glimpse of the atmosphere from this prestigious gathering can be found in our photo gallery:

 

Adria Security Summit Day 1: The Future of Security is Built Through Cooperation and Knowledge Sharing

The opening day of the 10th anniversary Adria Security Summit was marked by strong messages from organizers and partners, underlining the importance of cooperation, knowledge exchange, and joint action in the security industry.

Mahir Hodžić

Chairman of the Organizing Committee, Mahir Hodžić, emphasized that shared vision, collaboration, and innovation are the key drivers of new value in the industry. “These days, Skopje has become the regional hub of the security sector — a place where innovations and best practices are presented, while B2B meetings create new partnerships. I especially thank the presidents of professional chambers across the region for their support, which gives this event additional credibility,” Hodžić stated, also inviting industry representatives to attend the upcoming Romanian Security Summit in Bucharest.

Panče Toškovski

Panče Toškovski, Minister of Interior of North Macedonia, highlighted the importance of joint efforts in today’s security environment. “We live in a time of new challenges for the security sector, which is why events like this are of vital importance. They represent a bridge between the private and public sectors, a place where we meet and build a safer society together,” he said.

Verica Mileska Stefanovska

President of the Chamber for Private Security of North Macedonia, Verica Mileska Stefanovska, expressed her satisfaction that Skopje is hosting this year’s Summit: “We must work together for better responses to modern security challenges. Take the opportunity over the next two days to connect, network, and contribute to greater overall security,” she noted.

Leo Levit, Chairman of the ONVIF Steering Committee, stressed the global relevance of the Summit: “This is the right platform where experts from across the region come together. Such events play a crucial role in strengthening cooperation and sharing knowledge. ONVIF works along the same path — creating a global platform that enables vendors to collaborate and contribute to a safer and more connected society,” Levit said.

Leo Levit

Alongside the exhibition area, Adria Security Summit 2025 also features a rich conference program with expert panels, lectures, and presentations from leading international and regional specialists. A major innovation this year is the launch of Adria Smart City, a new platform running in parallel with the Summit, dedicated to smart technology solutions for urban management.

📌 More information about the event is available at www.adriasecuritysummit.com and www.asadria.com

10th Anniversary Adria Security Summit 2025 Officially Opened in Skopje!

In the packed halls of Hotel Aleksandar Palace in Skopje, the Adria Security Summit 2025 was officially opened today, marking the 10th anniversary edition of the region’s leading event dedicated to security and smart technologies. Over the course of two days, October 8–9, Skopje has become the epicenter of the security industry, bringing together more than 3,000 professionals from over 50 countries and showcasing innovations from more than 160 exhibitors in physical security, ICT, IoT, and smart solutions.

The opening ceremony was highlighted by the symbolic cutting of the red ribbon, attended by distinguished guests and partners, including:

  • Leo Levit, President of the ONVIF Steering Committee

  • Lidija Stolica, President of the Croatian Security Association

  • Aleksandar Nedić, Secretary of the Association for Private Security, Chamber of Commerce and Industry of Serbia

  • Branko Slak, President of the Chamber for Private Security in the Republic of Slovenia

  • Dragan Radulović, President of the Association of Security Managers of Montenegro

  • Adnan Efendić, Chamber of Security of FBiH

  • Panče Toškovski, Minister of Interior of North Macedonia

A special acknowledgment was also given to Asociația Română pentru Tehnică de Securitate for its long-standing partnership and contribution to strengthening the vision of a safe and connected region.

📸 Take a look at some of the photos from today’s official opening ceremony below:

SMART BUILDING EXPO 2025: FOCUS ON GREEN BUILDING, ELECTRIFICATION, AND SMART CITIES

At Fiera Milano from November 19 to 21, SBE will serve once again as a hub for discussion and reflection on the future of buildings and cities, offering a calendar of strategic events to understand an evolving sector.

Milan, September 30, 2025. Highlighting business opportunities and providing updates and practical solutions to designers, engineers, and installers to navigate the complex phase of energy and digital transition: this is the goal of SMART BUILDING EXPO 2025, the international event organized by Fiera Milano and Pentastudio dedicated to technological innovation and system integration, scheduled from November 19 to 21, 2025, at Fiera Milano.

Alongside an important exhibition offering, which has grown by 20% compared to the previous edition and will feature key players such as ABB, Adeogroup Eelectron, Finder, Gewiss, and Vimar, SBE 2025 also offers a rich program of workshops, training events, and networking opportunities designed to address the sector’s challenges, both in terms of emerging technologies and European regulations governing their adoption.

“SMART BUILDING EXPO has grown edition after edition and today represents a unique moment to converge and develop the skills related to technological integration and the smart evolution of buildings and cities.” – says Luca Baldin, Project Manager of the event.- “The offerings of this edition will be a valuable tool to navigate this period of change, thanks to the innovations of the participating companies, as well as the significant contributions from experts and industry associations, which will allow professionals to discover upcoming scenarios, analyze the tools available, and outline the areas where the drive for innovation is strongest.”

THREE DAYS DEDICATED TO THE SECTOR’S MAJOR CHALLENGES

Three days, three focuses. From the zero-emission future to electrification, to the role of smart cities, SBE will offer a structured program of thematic days to provide an integrated view of ongoing changes:

  • 19 November: Decarbonization at the Center

The first day of the exhibition will focus on the complex challenge of zero emissions. Two main events are planned. The first is the EPBD4 (Energy Performance Building Directive) Workshop: Towards Implementing Decrees, which will analyze the impact of the new regulation on national strategies and investments in building renovation, estimated in Italy at over €280 billion. The meeting will feature representatives from MASE (Italian Ministry of Environment and Energy Security), ANCE (Italian National Association of Building Contractors), ANIE Building Area (Building Area of the Italian Federation of Electrical and Electronic Companies,), Adiconsum (Italian Consumers’ Protection Association) and other key stakeholders. The second event, in collaboration with DEERNS Italia, will spotlight Data Centers, key infrastructures for digitalization but increasingly energy-intensive, offering innovative solutions to reduce their environmental footprint, from the use of renewable energy to immersion cooling and the application of artificial intelligence.

  • November 20: Focus on Electrification

Through various scheduled sessions, participants will reflect on the potential and risks of building electrification, a crucial topic for the decarbonization of the building stock. The day will begin with a Real Estate Workshop to discuss how the EPBD4 directive is already redefining property value and investors’ strategies. With the participation of Generali Real Estate, Teicos Group, Ricci SpA, and E-Valutations, among others, the meeting aims to highlight the role of Real Estate in the decarbonization of the building stock, both in terms of new constructions and the conversion of existing buildings.

This will be followed by a session organized by Rinnovabili.it together with Prosiel, addressing the challenges and opportunities of progressively replacing gas systems with heat pumps, photovoltaics, and electrical systems. Finally, a vertical deep dive will focus on the hospitality sector, one of the areas that can benefit most from system upgrades. The Hotellerie 4.0 Workshop will show how automation, air quality, and immersive solutions can reshape the tourist experience.

  • November 21: From Smart Buildings to Smart Cities

On November 21, the focus will shift from individual buildings to the urban fabric with the workshop From Building to City: Buildings and Cities Facing the Twin Transition, featuring experts from the Smart Buildings Alliance and numerous industry specialists. The session will focus on the role of smart buildings as active nodes in smart cities, thanks to technologies such as energy grids, cloud and edge computing, and the impacts of the new UNI 11973-2025 standard, set to guide the intelligent transformation of Italian cities.

SBE 2025 also reconfirms its commitment to professional training. The event will once again host the National Smart Installer Meeting, dedicated to the professional development of installers, which this year will feature as special guest the brand-new European project LIFE-SKEMA, led by ENAIP. Through this project, the European Union aims to upskill technical personnel to meet the new challenges of the twin transition (digital and energy) of the building stock.

THE INNOVATION SQUARES

The “Innovation Squares” return to SBE, animating the exhibition area with moments of discussion and talks with sector experts on topics ranging from building technological architecture to system integration, with a particular focus on the “energy” world.

Four squares in 2025: From Building to City Square by the Smart Buildings Alliance (SBA); Building Automation Square by AIBACS; Integration Square by KNX ITALIA; and Rinnovabili District Square by Rinnovabili.it.

RINNOVABILI DISTRICT: A HUB FOR DISCUSSION AND INNOVATION

A major highlight of Smart Building Expo will be the Rinnovabili District, a dynamic space curated by the media company Rinnovabili, hosting debates, meetings, and an immersive exhibition area dedicated to emerging technologies. The three days of the event will focus on vertical insights into various topics.

On November 19, the focus will be on Renewable Energy and Emerging Models, highlighting distributed production, prosumers, energy efficiency, and data center sustainability. On November 20, the session will address Renewable Energy Communities and the EPBD Directive, with insights on scalability, self-consumption, and the role of Energy Management Experts (EGE).

Finally, on November 21, the last day of the event, Emerging Technologies and Smart Cities will take center stage, with reflections on electric mobility, urban hydrogen, and artificial intelligence to optimize consumption.

FOCUS ON LIGHTING SYSTEMS

Thanks to the collaboration with ASSIL, the Italian association focused on lighting systems, Smart Building Expo will also feature an area dedicated to this strategic topic from an energy efficiency perspective.

VALUE SYNERGIES: MIBA 2025

The focus on alternative energies and sustainable cities offered by Smart Building Expo aligns fully with MIBA – Milan International Building Alliance, Fiera Milano’s format on sustainable, efficient, and safe buildings. SBE reaffirms its contemporaneity with MADE Expo, Italy’s leading international construction and building event; SICUREZZA, one of Europe’s main events dedicated to security & fire; and GEE – Global Elevator Exhibition, focused on vertical and horizontal mobility. A strategic synergy between complementary markets, called to collaborate in shaping the future of buildings and cities.

SMART BUILDING EXPO will take place from November 19 to 21, 2025, at Fiera Milano.

For more information: www.smartbuildingexpo.it

Push Beyond the Ordinary: Registration for ISE 2026 is Now Open

Prepare for the unforgettable. Integrated Systems Europe (ISE), the world-renowned annual tech show for the audiovisual and systems integration industry, is back – and registration for ISE 2026 is officially open.

Step into a world unlike any other, where boundaries are meant to be pushed and imagination comes alive. ISE 2026 makes its grand return, 3-6 February at the Fira de Barcelona, with a theme that invites the industry to explore every opportunity and redefine what’s possible.

Push Beyond: The Next Chapter of ISE Arrives

ISE 2026 will transform the Fira de Barcelona into the epicentre of innovation and discovery for attendees to experience the truly remarkable. This year’s theme, Push Beyond, challenges visitors to leave the ordinary behind and embrace a new standard of excellence. Step away from the expected, refresh your mindset, and indulge your senses in an event that promises an almost unimaginable experience.

“At ISE, we are dedicated to inspiring the community and exploring what’s possible,” says Mike Blackman, Managing Director of Integrated Systems Events. “Each year, we aim to deliver an experience that fuels creativity and drives innovation. ISE 2026 will open new horizons, ignite fresh ambition, and bring together the global AV and systems integration community for an unforgettable celebration of innovation – where ideas take form and the future begins to unfold.”

Where Industries Converge and New Ideas Spark

It’s not just one industry. ISE 2026 throws open its doors to an incredible spectrum of verticals, from education, enterprise, live events, and hospitality to retail, healthcare, and beyond. Wherever you fit in the global landscape, ISE is the destination where every sector finds fresh inspiration and ambitions meet opportunity.

To make every experience count, ISE 2026 features dedicated Technology Zones designed to serve the unique needs of each market. Whether visitors are seeking the latest in digital signage, unified communications, smart building solutions, or residential technology, you’ll discover immersive spaces tailored to your interests.

Each Zone is a launchpad, fuelled by innovation, brimming with solutions, and ready to connect you with the partners and insights that matter most.

Secure the Best Rates with bnetwork

To ensure every attendee enjoys a seamless experience in Barcelona, ISE has once again partnered with bnetwork, its Official Accommodation & Logistical Services Partner for ISE 2026.

Through bnetwork’s dedicated platform, visitors can book hotels at competitive rates and choose from a wide range of accommodation options, all with personalized customer support. Beyond hotel reservations, bnetwork also offers transportation solutions and venue-booking services, making it easier than ever to coordinate every aspect of the trip.

Attendees are encouraged to plan early and take advantage of these exclusive services at isehotels.bnetwork.com

Don’t Miss Your Chance to Be Part of What’s Next

Registration for ISE 2026 is now open, so take your place among the visionaries, trailblazers, and creative minds from every corner of the globe. Reserve your spot at the event where tomorrow’s innovations are unveiled, and let’s Push Beyond what’s possible – together. Register here.

As part of ISE’s continued commitment to attendee security, all attendees are asked to provide a valid passport or national ID number during the registration process. In partnership with the Catalan police, this measure helps us deliver a safe and seamless experience for everyone participating in ISE.

This is your invitation to Push Beyond, don’t just witness the extraordinary, come and be part of it: https://www.iseurope.org/.

 

 

Only 2 days left until Adria Security Summit 2025 opens in Skopje!

In just two days, Skopje will host the region’s central event dedicated to security and smart technologies. This year marks the 10th anniversary edition of Adria Security Summit, bringing together professionals, innovations, and new business opportunities like never before.

More than 3,000 participants from over 50 countries are expected to attend, with the chance to explore cutting-edge solutions from 160+ exhibitors in the fields of physical security, ICT, IoT, and smart technologies. The agenda features 60+ conference sessions, keynote speeches, and panels, covering the most pressing topics shaping the industry today.

A strong emphasis is placed on business networking – through the run.events app, participants will be able to arrange targeted B2B meetings and build new partnerships. In just two days, the event that has been defining the future of security and smart solutions in the Adriatic region for a decade will once again set the stage. Skopje will become the meeting point of knowledge, innovation, and industry leaders.

See you in Skopje on October 8–9!

Countdown: 5 Days Left Until Adria Security Summit 2025 Opens in Skopje!

The final countdown has begun! In just five days, Skopje will once again become the regional hub for security and smart technologies. Adria Security Summit 2025, the largest gathering of experts in this field across the Adriatic region, brings a rich program and exceptional opportunities for business networking.

This year, more than 3,000 professionals from over 50 countries are expected to attend, with the chance to explore solutions from 160+ exhibitors covering technical security, ICT, IoT, and smart technologies. The agenda also features 60+ conference sessions, keynote speeches, and panels addressing the most relevant topics in the industry.

A special focus is placed on business matchmaking – with the help of the run.events app, participants will be able to arrange targeted B2B meetings and create new partnerships. This is the final countdown to the event that shapes the future of security and smart solutions in the region every year. Next week, Skopje will be the place where knowledge, innovation, and industry leaders come together.

We look forward to welcoming you at Adria Security Summit 2025 – see you in Skopje on October 8–9!

HID Showcases Next-Generation Access Control Solutions at Intersec Saudi Arabia 2025

HID, a global leader in trusted identity solutions, today presented its latest innovations in access control and mobile credentialing at the 7th edition of Intersec Saudi Arabia, Riyadh. The company is highlighting how its technologies align with the Kingdom’s Vision 2030 and digital transformation goals.

Saudi Arabia’s security market is expanding rapidly, projected to grow from $2.0 billion in 2024 to $3.4 billion by 2030, driven by large-scale infrastructure projects and nationwide digitalization. This growth underscores the demand for secure, interoperable, and future-ready security ecosystems.

“At a time when Saudi Arabia is undergoing a profound transformation, the need for advanced access control has never been greater,” said Gustavo Gassmann, VP of Emerging Markets for Physical Access Control at HID. “Our solutions support the Kingdom’s Vision 2030 by enhancing security, streamlining operations, and enabling a seamless user experience.”

At booth 1-B24, HID is showcasing live demonstrations of its newest technologies, including the HID® Amico™ Biometric Facial Recognition Readers, which provide fast, secure, and contactless access with 3.5” or 7” displays. The 7” model also includes a built-in SIP intercom for added convenience.

The company is also presenting Mercury Intelligent Controllers, designed for evolving system environments with secure boot, TLS 1.3, and PoE+ support. HID® Aero® X100 and X1100 Controllers deliver reliable monitoring and secure operation for up to two access points.

Visitors will also experience HID Signo™ Readers, offering sleek design and support for a wide range of credential technologies, and HID Mobile Access®, which enables smartphones and smartwatches to serve as secure digital credentials integrated with Apple Wallet and Google Wallet.

“By combining advanced hardware with mobile and digital credentialing, HID empowers enterprises and government entities to achieve greater security, efficiency, and convenience,” said Sam Cherif, Senior Director and Head of MEA at HID.

The company emphasizes that its strategy goes beyond products, focusing on building comprehensive, future-ready ecosystems tailored to the region’s needs. HID’s presence at Intersec Saudi Arabia 2025 today comes as demand for advanced identity solutions continues to rise across the Kingdom and the wider Middle East.

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a&s Adria – professional security magazine for providing total security solutions is a monthly circulating publication and a licenced representative of Messe Frankfurt New Era Business Media for Adriatic region, which consists of following countries: Bosnia and Herzegovina, Croatia, Kosovo, Montenegro, FYR Macedonia, Slovenia and Serbia.