Growing, strengthening, and looking increasingly abroad: SICUREZZA 2025, scheduled at Fiera Milano from November 19 to 21, is preparing for a record-breaking edition. Already today, two months before opening, exhibition space is up by 18% compared to 2023, while international exhibitors have increased by 28%, reaching 31% of the total, with companies from 24 countries. This result demonstrates the international strength of the event and its ability to interpret the new frontiers of physical and digital protection.
Thanks to a strong and qualified exhibitor presence, visitors will be able to explore innovations and previews across all sectors – video surveillance, fire prevention, access control, passive security – while also gaining insights into the directions in which the industry is evolving. Among the Italian confirmations are companies such as Inim and Tecnoalarm, while on the international front, global players of the caliber of Notifier and Hikvision make their return. Numerous new entries also testify to the event’s growing appeal: among the Italian newcomers are Gams (Bettini) and Combivox; among the international, Assa Abloy and Carrier Fire & Security stand out.
With these premises, a renewed layout, and an increasingly experiential format, SICUREZZA 2025 reaffirms itself as a laboratory of innovation in the field of security & fire, where professionals, companies, and stakeholders can share visions, strategies, and practical solutions.
A WORLD OF TECHNOLOGIES, BETWEEN INTEGRATION, CYBERSECURITY, AND CUSTOMIZATION
Digitalization, the growing use of artificial intelligence, the affirmation of data-driven logic, and the urgency of 360° cyber-resilience are redefining the boundaries of security – a new perspective that will characterize much of the exhibition offering: new video surveillance and access control systems integrated with AI, predictive monitoring solutions, advancements in video content analytics, edge-cloud platforms for distributed security, and increasingly precise control. Central will be the theme of technology integration, enabling the management of increasingly complex systems that enhance safety and operational capacity, while at the same time making protection against cyber threats more urgent.
Also in the spotlight will be developments in fire & safety technologies, with new high-sensitivity fire detection systems, wireless smoke and gas detection systems, and platforms for remote control and predictive maintenance management. Drones, too, will not be missing: they have established themselves as indispensable tools for environmental monitoring and fire prevention – not merely technological gadgets, but true autonomous platforms capable of collecting, transmitting, and analyzing data in real time.
Finally, increasingly evident is the trend toward customization of solutions: companies no longer offer just products, but position themselves as consulting partners, capable of listening to client needs and designing tailor-made, modular systems.
THREE THEMATIC DAYS, ONE SINGLE GOAL: CREATING A SYSTEM
The 2025 edition will feature a new format structured around three thematic days, designed to meet the needs of different segments of the sector. The first day of the event, November 19, will be the Cyber Day. SICUREZZA will host meetings and events focused on the growing convergence of physical and digital threats, the strategic and cross-cutting role of cybersecurity, operational strategies to protect the value chain of the entire supply chain, and of course, the market impact of the new European directives NIS 2 and CER – fundamental pillars for ensuring resilience and protection of networks, IT systems, and essential services.
November 20 will be the Security Day. Discussions will center on technologies applied in high-risk real-world contexts – transport, finance, major events, cultural heritage – with integrated solutions for video surveillance, access control, intrusion prevention, behavioral AI, and system interoperability. The day will also delve into emerging professional roles required by the market, such as Travel Security Managers or Cultural Security Managers, who combine technological, organizational, and regulatory skills in their specific fields.
November 21 will be the Job in Security Day, dedicated to fostering connections between schools, technical institutes, and companies in the security sector.
In an increasingly competitive market, companies report a shortage of adequately trained professionals, while schools and technical institutes are called upon to provide students with up-to-date, realistic tools to guide them toward future careers. Hence the need to create concrete opportunities for dialogue to bridge the gap between education and the workplace. The EDU Project will address this challenge with targeted activities: company presentations, short interviews, workshops, and dialogue spaces between students, teachers, and businesses. The program is being developed in close collaboration with exhibitors and educational institutions: the listening and needs assessment phase has already begun, aimed at defining the required profiles and key skills. The day will offer a tangible opportunity for companies and schools to meet, focusing on the specific strengths of each, and creating the conditions for a constructive and realistic dialogue.
All SICUREZZA 2025 training events will take place in the Cyber & Security Arena, a multifunctional space hosting talks, case studies, demonstrations, and roundtables featuring experts, leading companies, public bodies, and trade associations. Complementing the training program will be the Security Talks organized by the Italian trade Associations AISS, AIPS, ANIE Sicurezza, and ConFederSicurezza, focusing on regulations, trends, and future scenarios, along with ASSIV podcasts offering insights into technology, training, public-private synergies, and innovation in the private security sector.
THE VALUE OF SYNERGIES
SICUREZZA 2025 will be part of MIBA – Milan International Building Alliance, the format in which it is held simultaneously with GEE – Global Elevator Exhibition, dedicated to vertical and horizontal mobility; MADE Expo, Italy’s leading event for the construction industry; and SMART BUILDING EXPO, the exhibition for home and building automation and technology integration. Thanks to the synergies created among these events, MIBA will transform Fiera Milano into an international hub of reference for topics concerning the evolution of buildings and cities.
