Exhibitions World

Security industry gathered once more in Essen

Security Essen has long been one of the central events in the calendar of security professionals. Therefore, after a four-year break caused by the pandemic, as well as the organizer’s decision to continue holding the fair in even years, there was a great interest by our editorial team to see the latest technological innovations and meet famous faces again.

However, interest waned somewhat when we saw that only three and a half halls were open and full, compared to the former twelve. With 1,040 exhibitors and more than 40,000 visitors from 119 countries in 2018, the fair dropped to 383 exhibitors and 17,000 visitors. This is a 63.1 percent decrease in the number of exhibitors, and a 57.5 percent decrease in the number of visitors. Big players such as Bosch, MOBOTIX, Axis, Milestone, ZKTeco etc. were absent, further impoverishing the once impressive event.

Focus on higher ranking visitors

The organizers, on the other hand, interpreted the situation differently. The CEO of the fair, Oliver P. Kuhrt, said that “the exhibitor presentations were top-class and led to intense discussions”, shifting the focus to the quality of the exhibited technologies, and that “with Security Essen, they offer the industry a strong strong platform in a strong market”, meaning the German market, where turnover in this economic sector increased by 7.5 percent to more than 24 billion euros last year. Also, the decrease in the number of people who came to learn about the latest available products and solutions was interpreted as a reflection of the trend of attracting more high-ranking visitors, because, according to the organizers, 77 percent were decision makers who invest or arrange investments in their companies. Such, they say, were “very satisfied with their visit to the trade fair – particularly with the wide range of products and services covering all areas of civil security, as well as the presence of many market leaders and industry giants”.

Telenot was one of them. “We have seen a clear trend towards better quality visitors. Whether they represented industry, corporate groups or retail chains, the security professionals who came to specifically Security Essen were all highly trained experts. There was great interest in both our professional access control technology and our new motion detector, which was presented during the fair and is already available on the market. The numerous specialist installers particularly asked about our even larger range in the area of intrusion and fire alarm technology. Security Essen 2022 has surprised us in a good way. We will definitely be back in 2024,” said Peter Wunderle, CEO of Telenot.

AI, digitisation and cloud solutions as main trends

It was clear that artificial intelligence (AI), digitisation and cloud solutions will significantly shape the future of civil security. Among other things, learning robot systems were on display, which carry out site surveillance tasks or provide information as visitor assistants. There was also strong interest in complete systems, where software, terminals, administration, analysis and maintenance services all come from a single source. As the progress in AI, Internet-of-Things technology and digitisation requires storage space for use and the amounts of data generated, cloud solutions were also in demand. Associated storage systems are also becoming increasingly important.

Start-ups had brought along plenty of new ideas for the security industry. At the joint stand sponsored by the Federal Ministry of Economics Affairs, they demonstrated intelligent robot systems designed as dogs, innovative solutions for recording working time and even storage containers for valuables hidden in inconspicuous furniture.

In the next, 183rd issue of the a&s Adria magazine, we will talk more about the technological innovations that we had the opportunity to see and hear at the stands of some of the world’s largest companies.

Save the date

The high level of satisfaction among trade visitors and exhibiting companies is reflected in the trade fair surveys. Nine out of ten visitors would recommend Security Essen to others. Nine out of ten companies expect good post-fair business due to the positive course of the fair. Almost all exhibitors stated that they had reached their most important target groups. Already now, 89 percent of the visitors and 88 percent of the exhibiting companies stated that they would be present again at Security Essen 2024.

The next Security Essen will take place from 17 to 20 September 2024 at Messe Essen. Interested exhibitors can find the registration documents online at www.security-essen.de.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *