ADI Expands Operations in to Germany
ADI Global Distribution, a leading wholesale distributor of security, AV and low-voltage products, has expanded its operations into Germany. This expansion marks a significant milestone in the company’s growth strategy, and underscores its commitment to delivering innovative and reliable security, AV and low voltage products.
“ADI’s entry into Germany represents a pivotal moment for our company, and we are excited to bring our extensive product portfolio to this market,” said Hemant Trivedi, Vice President & General Manager, International, ADI. “Our goal is to support German customers with the products, support, and services they need to build complete, integrated solutions. We’re committed to fostering strong customer and supplier relationships to drive shared success, and continue expanding our presence across the country.”
With a new country headquarters office located in Düsseldorf, Germany, ADI has staffed a full team across a variety of functions to support German customers including dedicated field sales, inside sales support, technical field and desk-based support, marketing, digital experience, finance and more.
ADI’s comprehensive portfolio includes products from more than 45 leading brands across video surveillance, intrusion and smart home, access control and communications, fire, data communications and audio visual. In addition to a diverse range of products, ADI offers numerous value-added services including pre- and post- sales support, local expertise, training, online ordering, and more.
To commemorate its entrance into Germany, ADI will exhibit at the upcoming Security Essen international trade fair from 17-20 September. Attendees will be able to meet the local ADI team at the event and learn more about ADI’s extensive product and services offering.
ADI Germany will be led by Frank Lehrich, Country Sales Leader, who is focused on ensuring the company’s offerings are tailored to meet the evolving needs of the German market.
