a&s Adria Roadshow Filled Venues and Connected the Regional Security Industry
The a&s Adria SE Europe Roadshow 2026 successfully concluded in Belgrade after connecting the security industry across Podgorica, Tirana, Pristina, and finally the Serbian capital over the course of one week. This regional event once again confirmed the importance of bringing global technologies closer to local markets and enabling direct exchange of experience among professionals and end users.
The roadshow kicked off in Podgorica, where more than 50 industry professionals attended presentations and discussions on the future of security technologies. Opening remarks were delivered by representatives of ONVIF and the Association of Security Managers of Montenegro, while leading companies showcased the latest solutions and trends.
The Tirana stop continued with strong attendance and a dynamic atmosphere, featuring active participation from experts and technology leaders. A particular emphasis was placed on live demonstrations and direct interaction with manufacturers, giving attendees deeper insight into real-world applications.
Tirana also added a memorable and emotional moment, as participants celebrated Bosnia and Herzegovina’s national football team qualifying for the World Cup, creating a lasting impression for both organizers and attendees.
The third stop, Pristina, was marked by exceptional interest, with organizers having to arrange additional seating to accommodate all participants. The event gathered representatives from public institutions and private companies, with discussions highlighting the community’s strong appetite for new knowledge and solutions.
The finale in Belgrade provided a fitting conclusion, featuring a full venue and numerous high-quality discussions among participants. Presentations were delivered by companies such as Axis Communications, Lunatronik sistemi bezbednosti, Motorola Solutions, and UltraVision Consult, with support from ONVIF.
Across all four cities, it became clear that the regional security community is growing increasingly connected and open to collaboration. From technical presentations to informal networking, the roadshow offered a platform for sharing ideas, experiences, and real-world projects.
“From bringing in extra chairs in Pristina to in-depth project discussions in Tirana and Podgorica, it’s clear there is a strong need for events like this in the region,” said Amar Pap from the a&s Adria team.
The roadshow once again confirmed that the security industry in Southeast Europe has strong growth potential, with regional networking playing an increasingly important role. Numerous companies and partners participated in the event, including Axis Communications, BESA Security, Teledyne FLIR, Hytera Communications Europe, Lunatronik sistemi bezbednosti, Mercury.AI, Motorola Solutions, Synology Balkans, TP-Link, and UltraVision Consult, with support from ONVIF.
