Europe’s Home Alarm System Market Gradually Enters a Growth Phase

New research from Berg Insight shows that the European market for alarm systems in households and small business premises still has considerable room for expansion, as penetration in the residential segment remains low at around 6.5%. According to the report “The Home and Small Business Security System Market – 15th Edition,” approximately 19.6 million monitored alarm systems were active across the EU27+3 region at the end of 2024, corresponding to an overall penetration rate of 7.9% among roughly 250 million households and small business sites.

By comparison, North America is almost twice the size of the European market, with about 37.2 million active systems and a penetration rate of 23.9%, expected to grow to 44.1 million by 2029. In Europe, the number of monitored alarms is projected to reach 24.5 million by 2029, with an average annual growth rate of 4.6%. The fastest expansion is anticipated in countries with a more developed home security industry such as Spain, France, and Sweden, while more fragmented markets are likely to grow at a slower pace.

Analysts emphasize that interactive security services and smart home solutions will be key drivers of demand in the coming years. Among leading companies in Europe, Verisure stands out with more than 5.6 million customers, while other notable providers include Prosegur, EPS (Crédit Mutuel), and Sector Alarm. The market also includes telecom operators, insurance companies, and DIY solution manufacturers such as Ring, Yale, and Bosch, further accelerating the development of this security segment.