Interview: Ovidiu Hriscu, Sales Manager, Azitrend Distribution
a&s Adria: Mr. Hriscu, AZiTREND is a name that’s increasingly showing up in major security and automation projects. To start off, tell us briefly—who are you?
Ovidiu Hriscu: AZiTREND was founded in 2016. We’re a team of engineers, developers, and consultants passionate about AI-powered security. But what truly defines us isn’t just the technology—it’s the fact that we get genuinely involved in our partners’ projects, whether public, industrial, or commercial.
a&s Adria: What sets AZiTREND apart in such a competitive market?
Ovidiu Hriscu: We work exclusively through local partners—integrators, security firms, or installation companies. We innovate, they implement. This win-win model allows us to grow together over the long term. Also, we don’t just deliver a product. We provide a full ecosystem: technical support, consultancy, solution customization, sales support, implementation, and scaling. It’s a full commitment—from A to Z.
a&s Adria: And how does this specifically help integrators?
Ovidiu Hriscu: We open up a new portfolio for them—smart, field-tested solutions that help them win market share.
We give them the tools and resources to sell more easily and build long-term client loyalty. And there’s another key aspect: AI-based automation can reduce end-client costs by up to 50%. That means larger, higher-value projects—and recurring revenue for the integrator.
a&s Adria: Can you give examples of projects you’re involved in?
Ovidiu Hriscu: Absolutely, and I’m proud to say that AZiTREND is an integral part of many flagship projects across Romania. Moreover, many of these implementations are powered by our AZiGUARD solutions – our integrated smart security suite, built around field-proven technologies and tailored to each partner’s specific needs. Our solutions bring value across multiple industries:
VMS applications offer features like:
- Interactive maps with camera/access control pictograms
- Pictograms over live/recorded footage to navigate between cameras
- High-speed motion search in selected areas
- Scripting support in Python for flexible automation scenarios
Perimeter protection applications provide:
- High-accuracy video analytics
- Live speaker integration for real-time deterrence
- Optimized security budgets
- Higher profits for monitoring centers vs. traditional manned guarding
Retail industry modules include (in addition to VMS):
- Queue management (single server for entire network)
- People counting with employee exclusion via uniform color detection
- Heat maps showing where customers spend time, linked with footage
- Shelf detection to alert when an area is X% empty
- Face analytics for unique visitor tracking, gender, and facial features
- POS integration for fraud detection scenarios
Logistics solutions (in addition to perimeter protection):
- License Plate Recognition (LPR) for automated access or TMS integration
- Works via existing ANPR cameras
- Our proprietary system covers up to 30 km for access, 200 km for highways
- Warehouse Management System (WMS) integration for item tracking
- “Arucko” detection (like QR codes) for identifying labeled objects on camera
Manufacturing plants (on top of logistics solutions):
- Video verification of production line assembly points
- Safety gear detection (helmets and vests)
- “Man down” detection for worker safety
Banking applications (besides VMS for multi-location):
- Threat detection (hands raised)
- Suspicious behavior near ATMs or high-value targets
Smart City projects combine all of the above:
- Crowd detection, LPR, dome cameras auto-focusing on motion
- Integration with outdoor speakers and urban automation
a&s Adria: I understand you’re receiving international requests. Are there plans for expansion?
Ovidiu Hriscu: Yes, the demand is growing steadily. But our model remains consistent—we only grow through trusted local partners. It’s a model based on trust, and it works. We believe the next success story will be written together—with integrators in markets that share the same collaboration mindset.
a&s Adria: Final question—if you could send one message to potential partners, what would it be?
Ovidiu Hriscu: You don’t need just another supplier. You need a partner that delivers real results. If you’re an integrator, security company, or installer looking to move into smart solutions—we’re here with everything you need.
