Interview: Petia Simeonova, Regional Sales Manager, Hochiki Europe
At Hochiki Europe, we approach challenges by fostering a culture of adaptability and forward-thinking. By closely monitoring changes in industry standards, we can ensure our products and services remain compliant. Additionally, we invest in research and development to create new solutions that not only meet but exceed customer expectations, allowing us to maintain our position as a leader in the industry.
By: Damir Muharemovic; E-mail: editorial@asadria.com
a&s Adria: Can you tell us about your background and experience? How did you come to work with Hochiki Europe?
Simeonova: Thank you for the opportunity to address your readers. I am Petia Simeonova, a Bulgarian native with a diverse and accomplished background. I hold a Bachelor’s Degree in Tourism and Travel and I am proficient in three languages. I have spent the past two decades working in the fire industry and am deeply committed to advancing fire safety. My keen interest in technological advancements has been instrumental in my career. Currently, I serve as the Regional Sales Manager for Hochiki Europe, overseeing clients in 21 Central and Eastern European countries.
a&s Adria: How did you come to work with Hochiki Europe?
Simeonova: My journey with Hochiki Europe began during my tenure at Sectron Bulgaria, one of Hochiki Europe’s top 10 customers and a partner for nearly 30 years. I dedicated more than a decade of my career to working with Hochiki products as the product manager for fire detection and suppression systems. Additionally, I took the initiative to establish Sectron’s training academy for installers, focusing on fire detection and suppression systems. With my extensive knowledge of the fire detection industry and relevant markets, I joined Hochiki Europe as a sales manager in 2016 and had been an esteemed member of the team ever since.
a&s Adria: What do you see as the biggest challenges in the fire safety and detection industry today, and how do you approach overcoming them in your role?
Simeonova: One of the biggest challenges in the fire safety and detection industry today is staying ahead of evolving safety standards and regulations while continuously innovating to meet customer needs. At Hochiki Europe, we approach these challenges by fostering a culture of adaptability and forward-thinking. By closely monitoring changes in industry standards, we can ensure our products and services remain compliant, giving our customers peace of mind. Additionally, we invest in research and development to create new solutions that not only meet but exceed customer expectations, allowing us to maintain our position as a leader in the industry.
a&s Adria: Hochiki Europe has a strong reputation in the fire safety industry. Could you walk us through the company’s history?
Simeonova: Hochiki Europe’s origins can be traced back to the establishment of the Hochiki Corporation in Tokyo, Japan, in 1918. the company quickly became a pioneer in the field by installing the world’s first addressable call point in Tokyo just two years later, in 1920.
As the company grew and gained international recognition for its fire safety and detection solutions, it began expanding its global presence. In 1993, Hochiki Corporation opened its European headquarters in Gillingham, Kent, under the name Hochiki Europe.
Since then, Hochiki Europe has continued to be at the forefront of innovation, designing and manufacturing cutting-edge life safety solutions. Its commercial and industrial fire detection systems, as well as emergency lighting products, are globally recognised for their high integrity and long-term reliability.
With global group sales exceeding £400 million, Hochiki Europe is a wholly independent, multinational, publicly listed company with a vast network of over 1,500 employees. Our expertise extends across five state-of-the-art manufacturing plants, 32 sales offices, and 18 subsidiaries worldwide. This international presence ensures consistent quality, service, and supply for our clients.
a&s Adria: Each year, Hochiki Europe conducts Customer Survey. What were the results from 2024 survey, in terms of positive trends and parts they need improvement?
Simeonova: The 2024 Customer Survey results demonstrated a very positive response from our customers: A significant majority of respondents (95%) agreed that Hochiki manufactures and designs innovative, high-quality, and robust products. Additionally, 93% of participants felt that Hochiki’s current range of fire detection products, accessories, and peripherals successfully meet their needs. Hochiki’s team also received high praise, with 93% of customers finding the team to be helpful. Furthermore, 89% of survey participants acknowledged that Hochiki designs reliable products that help reduce false alarms.
While the 2024 Customer Survey results demonstrated positive trends, Hochiki Europe remains committed to listening to customer feedback and making improvements in areas that may require attention.
a&s Adria: How does the company ensure that its solutions are tailored to the unique regulatory and market needs in different European countries?
Simeonova: To ensure that our solutions cater to the specific regulatory and market requirements of different European countries, Hochiki Europe adopts a customer-focused and adaptable approach. We understand that each market has unique needs, and our goal is to provide tailored solutions that meet local standards and certifications.
Our products are certified to EN54, ensuring a high level of quality and performance. Additionally, we obtain country-specific certifications, such as DBI in Denmark and BOSEC in Belgium, to meet the requirements of each market. This commitment to obtaining the necessary certifications enables us to offer flexible solutions that cater to the unique needs of our customers across various locations.
One notable example of our dedication to tailoring solutions is the availability of 38 different languages on our fire alarm panels. This multilingual feature ensures that our systems are user-friendly and accessible, further enabling us to meet the needs of a diverse range of clients throughout Europe and beyond.
a&s Adria: Having that said, what are the differences between UL, FM, and EN standards in fire detection in general?
Simeonova: There are notable differences between the various fire detection standards used globally. UL and FM standards are primarily used in the United States and some Middle Eastern countries. These standards focus on ensuring the safety and reliability of fire detection and alarm systems, with a strong emphasis on component compatibility, installation, and maintenance requirements. EN standards, such as EN54, are widely used across Europe, the Middle East, Africa, and many other regions. EN54 specifically outlines the requirements for fire detection and fire alarm systems, addressing aspects such as system design, performance, and testing.
The key difference between these standards lies in their geographical applicability and the level of detail in addressing local requirements. Hochiki Europe strives to ensure that our products and solutions meet the relevant standards, offering peace of mind to our customers worldwide.
a&s Adria: Can you present your portfolio in brief? What types of products Hochiki produces and for what purpose?
Simeonova: Hochiki is a life safety systems manufacturer, we produce a number of ranges of equipment for addressable and conventional fire alarm and detection systems, to addressable emergency lighting, waterleak detection systems, specialist area equipment for areas such as marine, railway, and intrinsically safe.
Each system is specifically designed to meet the requirements and standards required. Our addressable range of fire detection equipment and fire alarm panels can be fitted in buildings from shops, to hotels, factories, offices, schools and government installations, as we have a diverse range of products we are able to provide solutions for almost any building.
Hochiki Europe offers a comprehensive portfolio of life safety systems, designed to meet the diverse needs of our customers across various industries and applications. Our products are developed to comply with relevant standards, ensuring reliability and peace of mind. Here’s an overview of our key product categories:
Addressable Fire Detection Systems: Our range of intelligent fire detection systems includes detectors, call points, and control panels. These systems are suitable for a wide variety of buildings and applications, such as commercial, industrial, and government facilities.
Addressable Emergency Lighting Systems: We offer advanced emergency lighting solutions that ensure safe evacuation in the event of power failure or emergency. Our systems include luminaires, exit signs, and central control units.
Water Leak Detection Systems: Hochiki Europe’s water leak detection systems provide early warning of water ingress, helping to minimise potential damage and disruption. These systems are particularly useful in data centres, museums, and other sensitive environments.
Specialist Area Equipment: We also design and manufacture products for specific applications and industries, including marine, railway, and intrinsically safe areas.
At Hochiki Europe, we take pride in our ability to provide tailored solutions for a wide range of life safety requirements. Our diverse product portfolio enables us to meet the unique needs of our customers, ensuring the highest level of protection and peace of mind.
a&s Adria: What product range would you stand out as the most-selling (or flagship) one in the European market?
Simeonova: Our ESP addressable fire detection range coupled with our addressable fire alarm panel (Latitude) would be our most popular product range due to its versatility and ease of use for the engineers, it is a feature rich product range providing false alarm reducing solutions for the end users.
Hochiki Europe’s flagship product range in the European market is our ESP addressable fire detection system combined with our Latitude addressable fire alarm panel. This best-selling product range stands out due to its exceptional features, versatility, and user-friendly design:
ESP Addressable Fire Detection System: Our ESP range of intelligent fire detection devices offers superior performance and reliability. The system includes a comprehensive selection of detectors, call points, and ancillary devices that can be tailored to meet the unique needs of various applications.
Latitude Addressable Fire Alarm Panel: The Latitude fire alarm panel is designed to work seamlessly with our ESP detection range. It offers advanced features for enhanced safety and false alarm management, providing users with a dependable and flexible solution for a wide range of installations.
The combination of the ESP addressable fire detection range and Latitude addressable fire alarm panel is highly valued by engineers for its ease of use and feature-rich design. This powerful, versatile, and user-friendly solution allows us to offer our customers a reliable and effective means of protecting their assets and occupants.
a&s Adria: The 7th edition of the UL-268 standard has come into force in July 2024. What are the most significant changes it introduced, like a multi-spectrum smoke categorization? And since all manufacturers have been forced to develop a range of new products to meet this new standard, what are the key features of Hochiki’s 7th edition of conventional smoke and multi-sensors?
Simeonova: The 7th edition of UL 268 represents a significant advancement in fire safety standards, addressing the evolving needs of modern building materials, furnishings, and common causes of unwanted alarms. This updated standard challenges smoke detector manufacturers to create products that can effectively detect fires involving synthetic materials, such as polyurethane foam, and minimise false alarms caused by cooking smoke.
As a result of these new tests and requirements, smoke detectors listed under the previous 6th edition of UL 268 may not meet the updated criteria. Manufacturers must adapt their products to comply with the 7th edition of UL 268 to maintain UL listing.
For consumers and building owners, it is crucial to be aware of these changes and confirm that any newly purchased smoke detectors meet the latest standard. Compatibility between the smoke detectors and the fire alarm control unit should also be verified.
By ensuring compliance with the 7th edition of UL 268, Hochiki Europe demonstrates its commitment to providing the most advanced and reliable fire safety solutions. Our 7th edition conventional smoke and multi-sensors meet the updated UL 268 requirements, offering enhanced performance and compatibility with the latest fire safety systems.
a&s Adria: 64% of respondents in a 2023 research conducted by Red Fox believe that most alarms experienced in the past 12 months are false alarms. What are the main reason of such a high false alarm rate and what is Hochiki doing to prevent it happening?
Simeonova: False alarms in fire detection systems can be attributed to several factors, with environmental influences playing a significant role. In some cases, false alarms may occur due to improper detector selection or oversensitive sensors that are unable to discriminate between actual fire events and transient air conditions. The high percentage of false alarms highlighted in the research underscores the need for advancements in fire detection technology and better detector selection practices.
Hochiki Europe is at the forefront of addressing these challenges by investing heavily in research and development. Our world-class fire test laboratory in Japan allows us to push the boundaries of innovation and create cutting-edge products that enhance fire detection capabilities while minimising false alarms.
Our flagship ACD-EN multi-sensor exemplifies this commitment to innovation. This advanced device combines smoke, heat, and dual carbon monoxide detection elements to accurately identify various fire conditions. Notably, the sensor also employs Reduced False Alarms (RFA) algorithms to monitor the environment, distinguishing between actual fire conditions and transient air changes that may lead to false activations.
By using advanced multi-sensor technology and intelligent algorithms, Hochiki Europe actively contributes to reducing false alarms in fire detection systems. Our dedication to research and development ensures that our products continue to improve, providing customers with reliable, accurate, and efficient fire safety solutions. With products like the ACD-EN multi-sensor, we aim to enhance the overall performance of fire detection systems, ensuring the safety of people and property while minimising unnecessary disruptions caused by false alarms.
a&s Adria: When it comes to fire safety, every second counts. That’s why you presented the Latitude Fire Alarm Control Panel that combines the latest hardware and software to produce an approved control and indication system. What are its greatest benefits and can you give us an example of its use?
Simeonova: The Latitude is a key product in our range, there an many features the Latitude fire alarm control panel brings, the touch screen control providing all the information in a clear and easy to understand format is one of the greatest, often a building user could be required to control the fire alarm system, having a touch screen that provide the correct information with the correct control buttons for the situation is critical.
Other features are the powerful cause and effects allowing the system to provide connections to many 3rd party systems and also provide special features to further reduce false activations.
The Latitude Fire Alarm Control Panel is a testament to Hochiki Europe’s commitment to advancing fire safety technology. This innovative system combines cutting-edge hardware and software to create a versatile, user-friendly, and powerful control and indication system. Some of the key benefits of the Latitude Fire Alarm Control Panel include:
User-friendly touch screen interface: The Latitude’s touch screen control provides essential information in a clear and concise format, enabling users to make informed decisions quickly during critical situations. This ease of use is crucial when every second counts in fire safety.
Powerful cause and effect programming: The Latitude’s advanced cause and effect capabilities facilitate integration with third-party systems, such as sprinkler systems, access control systems, or HVAC systems. This connectivity enables the creation of customised, comprehensive safety solutions tailored to specific building requirements.
False alarm management features: The Latitude offers various advanced features to reduce false alarms, ensuring a more reliable and efficient fire detection system.
A practical example showcasing the benefits of the Latitude Fire Alarm Control Panel is its application in a large commercial complex with multiple businesses and facilities. In this setting, the Latitude’s touch screen interface allows building managers to easily monitor and control the fire alarm system across different zones. The cause and effect programming enables seamless integration with other safety systems, such as sprinklers and security access controls, ensuring a coordinated response during an emergency. Additionally, the false alarm management features contribute to reducing disruptions to business operations, while maintaining the highest level of safety.
a&s Adria: What does a second-generation of the Ekho hybrid range wireless technology offers?
Simeonova: Hochiki’s second-generation Ekho hybrid range wireless technology offers several advancements and benefits. Some of the key features and improvements include:
Enhanced reliability: The Ekho system utilises a self-configuring mesh network, which ensures continuous and robust connections between field devices and the central control panel. This results in a more dependable and adaptable system that automatically adjusts to changing operational conditions.
Simplified design and commissioning: The Ekho hybrid wireless technology simplifies the design, planning, and commissioning processes for installers, making it easier and faster to implement fire detection solutions in various settings.
Expanded device capacity: The Ekho system supports up to 126 devices connected to a Translator module, providing greater flexibility for accommodating different installation types and sizes.
Improved range: The Ekho system offers increased range and coverage, allowing for more comprehensive fire detection and alarm capabilities within a given area.
As an example, the Ekho hybrid wireless technology can be employed in large, complex environments such as industrial facilities or multi-story buildings. In these settings, the self-configuring mesh network ensures reliable communication between devices, while the increased device capacity and range provide comprehensive coverage for fire detection and alarm systems.
a&s Adria: Last year, the Hochiki revealed new emergency lighting system, FIREscape Nepto. As stated on your website, fire and security teams around the world rate it as one of the best on the market. Why is that?
Simeonova: There are many features that give FIREscape Nepto the edge over traditional systems, in an age where compliance to testing, energy savings and interconnectailty are key FIREscape Nepto can provide all of these. It has the ability to self-test and provide real time information about the luminaires status, the energy savings compared to traditional emergency lighting can be as high as 95% more efficient, the ability to interconnect with other systems such as the fire system allows the ability to provide safer egress from buildings in the event of an emergency.
FIREscape Nepto, Hochiki’s new emergency lighting system, has garnered praise from fire and security teams worldwide due to its innovative features and advantages over traditional emergency lighting solutions. Some key factors contributing to its reputation as one of the best systems on the market include:
Self-testing and real-time monitoring: The FIREscape Nepto system offers automated testing and monitoring capabilities, ensuring continuous compliance with safety regulations. This feature reduces the need for manual inspections and helps to identify potential issues promptly, enhancing overall system reliability and safety.
Energy efficiency: The FIREscape Nepto system is up to 95% more energy-efficient than traditional emergency lighting systems. This significant reduction in energy consumption not only lowers operating costs but also contributes to a more sustainable, environmentally friendly solution.
Interconnectivity with other systems: The ability to integrate FIREscape Nepto with other fire safety systems, such as fire detection and alarm systems, allows for a more comprehensive and effective emergency response. This integration ensures safer egress from buildings during critical situations, protecting occupants and property.
Scalable and adaptable design: The FIREscape Nepto system’s flexible design enables it to accommodate various installation requirements, making it suitable for a wide range of building types and sizes.
An example highlighting the benefits of the FIREscape Nepto system is its use in a large, multi-story office complex. The self-testing and real-time monitoring features ensure continuous compliance with safety regulations, while the energy-efficient design significantly reduces operating costs. Interconnectivity with the building’s fire detection and alarm systems allows for a coordinated response in case of emergencies, promoting faster and safer evacuation of occupants.
a&s Adria: Aside from the ones mentiones, what other key technological innovations Hochiki introduced recently to improve fire detection and safety?
Simeonova: Hochiki is constantly striving to innovate and develop new technologies to enhance fire detection and safety. In addition to the FIREscape Nepto emergency lighting system and the ACD multi-sensor, some other recent technological innovations from Hochiki include:
Visual Alarm Devices (VADs): Hochiki has introduced a range of Visual Alarm Devices (VADs) that comply with the latest standards for visual alerts in fire detection systems. These devices provide visual indications of an alarm, in addition to audible alerts, to ensure that individuals with hearing impairments or those in noisy environments are adequately alerted during an emergency.
Advanced Fire Detection Algorithms: Hochiki continues to refine and enhance its fire detection algorithms, improving the accuracy and reliability of its fire detection systems. These advancements help to minimise false alarms while ensuring rapid detection and response to actual fire events.
a&s Adria: Could you share a recent case study where Hochiki Europe’s products or solutions made a significant impact on a customer’s safety and operational efficiency?
Simeonova: I will give the example of the Unity Theater in Liverpool, which in 2003 moved to its permanent home in Hope Street – a former synagogue built in 1957. This unique space, once a place of worship with 450 seats, now serves as a theatre. Given that the evacuation lighting system is outdated, technical director Xenia Bayer knew that its replacement would not be an easy task. They decided on the new FIREscape Nepto system, whose characteristics were perfect for that environment: intelligence and self-sufficiency, because there are no more tedious lamp replacements or manual system checks since the system runs self-tests, stores reports and alerts owners to all maintenance needs, then energy efficiency and adjustable light levels, which can be very important in stage environments when it is necessary to darken the scene when actors enter or exit. The project was carried out in cooperation with the installation company Grainger Fire and Security, experts with more than 40 years of experience in the industry.
a&s Adria: What will Hochiki Europe focus on in the next 3-5 years in terms of new technologies and market development?
Simeonova: Whilst providing specific details is commercially confidential we can reiterate Hochiki Europe’s ongoing commitment to research and development is evident, as the company continues to push the boundaries of fire safety technology. Over the next 3-5 years, Hochiki Europe is focussing on a number of areas including:
- Advanced Detection Technologies: We will continue to invest in developing innovative fire detection technologies, such as enhanced sensors, algorithms, and AI-based solutions, to improve accuracy and response times.
- Connectivity and Integration: We will emphasise the development of interconnected, integrated systems that work seamlessly with other fire safety and building management technologies.
- Regulatory Compliance: We’ll ensure that its products and systems meet or exceed evolving regulatory requirements, such as the 7th edition of UL 268, to ensure ongoing compliance and safety.
- User Experience: We will lead the design and development of user-friendly interfaces, simplified installation processes, and easy-to-understand systems, making it easier for building owners, facility managers, and fire safety professionals to implement and manage fire safety solutions.
