ISE 2017 – All the connections you need

The 2016 edition of the Integrated Systems Europe exhibition placed it at the forefront of the world’s international technology and business to business tradeshows. For the first time in the exhibition’s history, the show ran for four days. It drew in a record number of registered attendees (over 65,000) who flocked to see the products, services and solutions being presented by over 1,100 of the world’s leading AV equipment manufacturers and service companies.

At the end of the show ISE was confirmed as the world’s largest AV and systems integration exhibition. With registered attendees coming from over 150 countries worldwide, many from outside Europe, ISE is now recognised as truly international in the role it plays in bringing together the world’s leading AV technology developers, suppliers and end users.

Technology areas

For the 2017 edition of the show, taking place on 7-10 February at the award winning Amsterdam RAI conference and exhibition centre, enhancements are already being put in place to ensure that the next event is the biggest and best so far. The most obvious evidence of this will be the addition of new hall space (Hall 9) and a reorganisation of the show floor layout to make sure that it maximises the attendee experience.

Broadly, the show floor of ISE is divided up into a number of distinctive areas of technology. These are Digital Signage and Digital out of Home; Unified Communications; Smart Building; Pro Audio; Residential Solutions; Education Technology and Smart Building. The latter two areas are new for 2017 and reflect a growing focus from exhibitors and in these fast developing sectors.

Looking specifically across the 14 halls being used for ISE, Digital Signage has its own specified area on the show floor, in Hall 8, but there are relevant exhibitors in all 14 halls, making ISE the world’s largest gathering of Digital Signage manufacturers and service suppliers.

ISE has become one of the key destinations in Europe for discovering the latest UC technologies and solutions. The show covers a range of UC technologies, including: integrated videoconferencing and telepresence systems, remote worker and teleworker technologies, cloud services, networked interactive whiteboards, managed service providers, and collaboration system integrators ICT service providers.

Attendees will also find a huge number of manufacturers, suppliers and integrators that are concerned with Smart Building technologies. The areas of Smart Building covered includes: air conditioning, lighting and shutter control, security systems, heating, ventilation, monitoring, alarming, water control, energy management, metering, audio and household appliances.

ISE is a must-exhibit platform for companies concerned with the manufacture, distribution and integration of audio equipment. Visitors attend the show to stay at the cutting edge of professional audio and to experience how it’s being integrated into a wide range of diverse applications from those used in live entertainment events to voice evacuation and security. The ISE show floor is home to more than 250 audio exhibitors.

Residential Solutions has a designated area on the ISE show floor, in Halls 1 and 5. This area is also home to the ISE Residential Solutions Show Floor Theatre, which is another source of key industry insight and expertise. With over 200 relevant exhibitors focussing on Residential Solutions the case for attending ISE grows stronger every year.

In recent years, we’ve seen the rise of educational learning techniques like flipped learning, peer-to-peer, collaborative, blended learning and lecture capture. Technology designers and providers have recognised the rising importance that technology has in education and are reacting with products and solutions. This adds up to a general trend that education-technology’s prominence at ISE is growing, which is why there will be a dedicated education hall in 2017.

Educational programs

ISE has always had solutions and products for education, with educational buying groups attending the show. The new hall – Hall 13 – will consolidate these things and help them to grow further, while simultaneously helping attendees who are focused on this sector to embark on a more coherent ISE journey.

In addition to a packed show floor attendees at ISE 2017 will be able to experience a full range of bespoke events and dedicated personal development learning programmes.  Typically, CEDIA and InfoComm International will provide dedicated training opportunities throughout the show, combining a mix of conferences, workshops and specialist training sessions. The duration of these events can range from a short 30-minute InfoComm Flashtrack session to a full day’s conference programme or workshop, ensuring that all attendee needs can be met.

The ISE Show Floor Theatres are based within the halls and offer free-to-attend presentations made by exhibitors and their customers. The Show Floor Theatres at ISE provide a unique opportunity for attendees to hear industry experts, consultants and manufacturers present the latest in project-based case studies, workflow solutions, technological innovations and business analysis in an intimate and innovative setting on the exhibition floor. Each presentation is 20 minutes long with a 10-minute Q&A. No pre booking is necessary.

For 2017 the five ISE Show Floor Theatres are: –  the InfoComm International Commercial Solutions Theatre sponsored by Crestron; the CEDIA Residential Solutions Theatre; The ISE Audio Solutions Theatre; The InfoComm International Unified Communications Solutions Theatre sponsored by Crestron and the CEDIA Smart Building Solutions Theatre sponsored by KNX.

Show highligh

An undoubted highlight of the show will be the Friday Closing Keynote speech. The ISE organisers has confirmed that Daniel Lamarre, the President and CEO of Cirque du Soleil, will present the show’s Closing Keynote speech on Friday 10 February 2017.

For over 30 years, Cirque du Soleil has been at the cutting edge of live entertainment creation and production with shows such as Varekai, Amaluna, TORUK – The First Flight, inspired by James Cameron’s Avatar, The Beatles LOVE and Michael Jackson ONE combining stunning acrobatics, theatrics, visuals and music. Cirque du Soleil has consistently shown how creative expression can benefit from the adoption of the latest audio-visual technologies when used to enhance and compliment a show’s key storylines. Today, the company operates across five continents and is the world’s largest theatrical production company.