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Synology Releases ActiveProtect Manager 1.1 to Strengthen Enterprise Cyber Resilience and Compliance

Synology announced the release of the ActiveProtect Manager (APM) 1.1. This update is designed to support more workload support, strengthen security, improve tiering options, and expand compliance to help organizations achieve greater cyber resilience.

“As cybersecurity threats intensify and IT budgets tighten, the market is demanding an integrated, secure, and scalable solution that delivers optimal ROI,” said JiaYu Liu, Executive Vice President at Synology. “ActiveProtect is our answer, and the market’s strong response has reinforced our commitment to continue advancing our solutions.”

 APM 1.1 further bolsters enterprise cyber resilience

The latest APM release introduces significant improvements to help organizations strengthen their data protection strategy. Here are the four major highlights:

  • Expanded workload support:In addition to the existing on-premises and SaaS workloads, ActiveProtect now offers enhanced support for agent-based backups for Proxmox.
  • Boosted cyber resilience: APM 1.1 enhances data security by introducing a new Allow Access Mode that offers granular network control, allowing inbound traffic only from whitelisted IP addresses during backup operations. Upon completion—or if backups finish ahead of schedule—the system automatically reverts to full isolation mode.
  • Broadened tiering options:In addition to the previously supported cloud and on-premises tiering destinations in Amazon S3, Synology SA and HD series, the upcoming release will incorporate support for Wasabi and selected Synology XS/XS+ devices.
  • Streamlined compliance support: The new update enables organizations to perform multi-site, multi-geo backup to maintain data at designated geographical locations, thereby fulfilling local data residency requirements.

Why ActiveProtect Stands Out

ActiveProtect delivers seamlessly integrated hardware and software, significantly reducing the total cost of ownership compared to traditional self-integrated backup solutions. It centralizes the protection of up to 150,000 workloads across 2,500 sites, covering virtual machines, servers, databases, endpoints, and SaaS services. With advanced features such as WORM, air-gapped backups, and self-healing integrity checks, ActiveProtect delivers comprehensive security against evolving cyber threats.

To date, Synology’s backup solutions have protected over 30 million workloads worldwide. Building on this success, Synology’s ActiveProtect earned 4.9/5 rating and a 99% recommendation score by customers on Gartner Peer Insights as of August 2025. Synology is also recognized as a Representative Vendor in the 2025 Gartner Market Guide for Enterprise Backup Storage Appliances.

ActiveProtect appliances are available globally via Synology’s distributor and partner network. For more information, visit https://sy.to/apm11

 

Advancis Austria Prepares for a Strong Autumn Season on Europe’s Security Stage

This autumn, Advancis Austria is preparing for one of its busiest exhibition seasons yet, with a series of appearances at major security events across Central, Eastern, and Southern Europe. More than just a showcase of products, the company’s program underlines the growing importance of its people and partnerships, within its own team and with trusted technology and regional allies.

SecuriForum Hungary

The first stop will be SecuriForum in Hungary, where Advancis once again joins forces with technology partner Commend. The collaboration between the two companies is long-standing, and the Budapest event will highlight how communication solutions and integration platforms complement one another. For visitors, it is not only a chance to see WinGuard and Commend solutions in action, but also to meet the specialists behind them, who are ready to discuss practical applications in real projects.

Adria Security Summit

The season’s centerpiece follows at the Adria Security Summit in Skopje. Here, Advancis Austria will step into the spotlight as a Diamond Sponsor for the first time, supported by its largest team to date at the Summit. The delegation includes Sergej Piculin, Nikolai Landa, and Slavoljub Stevanovic, who will represent the Austrian team on site. They will be joined by Oliver Lacey from the UK, contributing his expertise on AIM (Advanced Identity Manager). Advancis will not only host a busy stand but also deliver a keynote on “Living and Working in a Big Data World.” The topic resonates widely, as organizations across the region grapple with how to make sense of ever-growing volumes of data. Alongside the keynote, the team will host several side events and workshops devoted to WinGuard and AIM, offering visitors a chance to explore in detail how modular integration and identity management can create value in complex environments.

“Being present with a larger group is important,” notes Sergej Piculin, Sales & Business Development Manager in Southeastern Europe. “It allows us to reflect the diversity of expertise we have, and it gives visitors more opportunities to connect with the right people.” This perspective highlights Advancis Austria’s emphasis on partnerships at every level – within its team, with technology providers, and with clients across the region.

Romanian Security Summit

Next on the calendar is the inaugural Romanian Security Summit, where Advancis sees an opportunity to engage with a developing but dynamic market. For the Austrian team, the debut event is as much about listening as it is about presenting – understanding the needs of local integrators and end users will be key to building lasting partnerships.

Sicurezza Milan

Finally, Advancis Austria will round off the season at Sicurezza in Milan, one of Europe’s leading trade fairs. There, the Austrian team will meet international partners and clients, reinforcing ties that reach beyond national borders. The event serves as both a stage for technological innovation and a meeting point for long-term cooperation. Advancis will be joined again by its Italian system partner Microlab, presenting together how close collaboration can optimize security solutions and deliver lasting value for users. Altogether, these appearances mark a step forward for Advancis Austria. By fielding larger, more diverse teams and actively contributing to conference programs, the company shows that its strength lies not only in technology but also in the people who represent it. As these events unfold, the company demonstrates that its future in the region will be shaped just as much by human connections and strong collaborations as by technical innovation.

Cybersecurity Summit ~ Cyberfy 2025: Connectivity Builds Our Future

30. October 2025 | Mona Plaza Hotel, Belgrade

Cybersecurity Summit ~ Cyberfy returns this October, bringing together over 250 participants and more than 20 speakers and panelists to explore the latest trends and challenges in cybersecurity, artificial intelligence, and digital resilience.

The program will cover new types of threats, AI-driven cybersecurity, infrastructure and supply chain risks, internal security challenges in the banking sector, electric vehicle security, regulatory barriers, the leadership role of CISOs, and the impact of technological innovations such as quantum computing and AI agents.

This year’s summit will gather experts from various industries — including banking, telecommunications, energy, manufacturing, and technology. Confirmed participants include A1, Siemens Energy, Nvidia, Bosch, AikGroup, Philip Morris, Rivian, HTEC, UniCredit, Glog AI, Addiko Bank, Erste Bank, Nova Banka AD, Microsoft, CyberArk, Nelt, OMV, and AIGO.

Cyberfy 2025 will also provide a platform for dialogue between cybersecurity professionals, solution providers, regulatory bodies, insurers, and legal experts — enabling the exchange of insights on emerging threats, compliance, and innovation in digital risk management.

Follow our Cyberfy Podcast – the first regional podcast dedicated to cybersecurity. We’ve just begun – join us!

The number of seats is limited – secure your place today at: https://cybersecuritysummit.rs/register/
Contact: office@cybersecuritysummit.rs

Aligned with the UAE’s Vision for a Safer Future, Intersec 2026 Set to Deliver a Record Edition

Intersec 2026 is set to deliver its largest edition yet, with the show floor expanding by 11,859sqm to accommodate a record-breaking lineup of over 1,400 exhibitors from more than 60 countries across five key product sectors

DuMesse Frankfurt Middle East has officially unveiled the first details of the 27th edition of Intersec, which will take place from 12–14 January 2026 at the Dubai World Trade Centre (DWTC), with an expanded show floor to address record demand from the global security, safety and fire protection industries. Held under the patronage of His Highness Sheikh Mansoor Bin Mohammed bin Rashid Al Maktoum, Intersec is expected to welcome record numbers, with over 1,400 exhibitors from more than 60 countries and over 50,000 trade visitors. To address this increased global demand, floor space will be expanded by nearly 12,000 square metres, representing a 13% growth through the addition of two halls, and will now span 67,000 square metres of gross exhibition space.

The 27th edition will run from 12–14 January 2026 at Dubai World Trade Centre, under the patronage of His Highness Sheikh Mansoor Bin Mohammed bin Rashid Al Maktoum, and backed by strategic support from The General Command of Dubai Civil Defense (DCD) and SIRA

The forthcoming edition is set to deliver an enriched programme and expanded features, with a remit to advance emergency response capabilities and secure digital and physical infrastructure. The event will welcome global leaders showcasing the latest innovative technologies and frontline solutions, aligned with the UAE’s vision for a secure and sustainable future, which has seen the country ranked safest in the world in 2025 by global aggregator, Numbeo.

Dishan Isaac, Show Director of Intersec at Messe Frankfurt Middle East, said: “Intersec continues to set the benchmark for advancing global dialogue and partnerships in security, safety and fire protection. The growth of the 2026 edition underscores the event’s role as a critical platform where industry leaders, innovators and government stakeholders converge to shape the future of emergency response and infrastructure protection. This expansion not only reflects the increased demand for cutting-edge solutions but also reinforces Dubai’s position as a global hub for security innovation and collaboration.”

The show will feature five redefined product sectors, including Homeland Security & Policing, Cybersecurity, Commercial & Perimeter Security, Fire & Rescue, and Health & Safety, reflecting the complexity and interconnectedness of today’s safety and security landscape.

Across all five sectors, visitors can expect immersive showcases, pioneering product launches, high-level technical content, and business-critical networking opportunities. Key returning exhibitors include Hikvision, Hanwha, Transguard, Genetec, Gunnebo, Salto, and TP-Link, along with showcases from international pavilions from the UK, Germany, Singapore, Italy, France, and Sweden, among others.

Intersec 2026 will also present a dynamic conference programme, addressing the pressing issues of the global security, safety, and fire protection community. As part of the International Security Leaders Summit, Fire and Rescue Conference, Health & Safety Conference, Access Control Theatre, and the SIRA Forum, global and regional experts will come together to explore transformative topics, ranging from AI in policing and predictive analytics in emergency response to workforce protection in high-risk environments and smart infrastructure security.

In line with a raft of national objectives and targets, including the ‘1 Billion Readiness’ initiative, which aims to train and raise awareness among one billion people worldwide on safety and fire hazard prevention, the Passive Fire Day, hosted by the Association for Specialist Fire Protection (ASFP), will spotlight the advancements being made in this area.

Eng. Khalid Al Khatib, Chief Executive Officer, NAFFCO, said: “As a global leader in fire safety solutions and a trusted strategic partner of Intersec, NAFFCO values the event as a driving force for innovation, visibility, and industry-wide engagement. Intersec stands out as a global premier event where we unveiled next-generation technologies, connected with decision-makers, and contributed to transforming the future of fire protection.”

The event continues to enjoy the support of leading UAE government bodies, including The General Command of Dubai Civil Defense, the Security Industry Regulatory Agency (SIRA), Dubai Municipality, the Cyber Security Council, and the Dubai Electronic Security Center (DESC).

For more information and to register for the event, please click here.

 

HMF Smart Solutions presents convergent solutions for public safety in Europe

In a world where public safety increasingly depends on reliable and flexible communication, the importance of modern, mission-critical infrastructures is growing rapidly. Police, fire, rescue, and civil protection organizations are under mounting pressure to respond effectively in complex emergency situations. Traditional radio technology alone is no longer sufficient. Forward-looking solutions combine proven systems with the possibilities of new broadband technologies.

One company consistently building this bridge is HMF Smart Solutions GmbH. Based in Bad Münder, Germany, HMF has been developing customized communication solutions for safety-critical applications for over 40 years. With projects across Europe and beyond, HMF is a trusted provider of Professional Mobile Radio (PMR), particularly based on TETRA, as well as innovative LTE/5G Mission Critical Services (MCX).

Convergent communication: TETRA meets MCX

At the heart of HMF’s current portfolio is a convergent communication solution that unites the strengths of two worlds: the mature, highly reliable TETRA technology for mission-critical voice communication, and the capabilities of LTE/5G for broadband data and video services. This hybrid concept allows emergency organizations to design their communications flexibly, depending on their needs:

  • TETRA remains the first choice for robust group communication, high availability, secure voice channels, and direct radio connections even without network coverage (DMO).
  • MCX services, in line with the 3GPP standard, complement this foundation with video streaming, data transmission, geo-information, and multimedia applications in real time.

The result is a platform that enables seamless interoperability between radio devices and modern broadband end devices such as smartphones, tablets, or bodycams. This allows fire departments, police, and rescue services to exchange information not only faster, but also more comprehensively—a decisive advantage in critical situations where every second counts.

ACCESSNET®-T IP: Scalable TETRA infrastructure

A key component of HMF’s portfolio is the ACCESSNET®-T IP TETRA infrastructure, one of the most flexible and scalable platforms on the market. It is suitable for both small local networks and nationwide radio infrastructures. Authorities and organizations can tailor the network architecture precisely and expand it step by step—without interrupting operations.

Key features of ACCESSNET®-T IP include:

  • High scalability — from a few base stations to nationwide networks.
  • Redundancy and reliability through modular architecture.
  • Open interfaces for integrating other technologies.
  • Support for hybrid networks where TETRA and LTE/5G work seamlessly together.
  • High availability and cost efficiency.

An example of this advanced technology is the DIB-R5 outdoor base station, which HMF will present at the upcoming Romanian Security Summit: robust, powerful, and optimized for critical operating conditions.

Mobile communication: handheld and mobile radios

Beyond infrastructure and systems, HMF offers an extensive portfolio of mobile devices. This includes handheld radios such as the PT590, known for their ergonomic design, intuitive operation, strong performance, and rugged construction. The range is complemented by mobile radios and third-party solutions that can be seamlessly integrated into existing networks via open interfaces.

In addition, HMF supports hybrid communication devices capable of using both TETRA and MCX services. This opens up entirely new possibilities for emergency services: classic push-to-talk functionality is enhanced with broadband applications such as video conferencing, database queries, or access to digital situation maps.

 Safety that creates trust

In public safety, it’s not only speed that matters, but also security and reliability. HMF solutions meet the highest standards for data protection, encryption, and network stability. Interoperability tests conducted as part of international MCX Plugtests™ have repeatedly confirmed compliance with European Telecommunications Standards Institute (ETSI) requirements.

For emergency services, this means whether it’s voice communication, data transmission, or live video streams—all information remains protected while still being available in real time.

Live demos at the Romanian Security Summit 2025

Romanian security organizations will soon experience this firsthand. On November 5–6, 2025, HMF Smart Solutions will showcase its solutions in live demonstrations at the Romanian Security Summit in Bucharest (ROMEXPO). Visitors to the HMF stand will see how the convergent communication platform combines TETRA and MCX, discover the potential of modern MCX applications, and explore how the latest generation of end devices supports field operations.

A special highlight will be the presentation by Tsvetomir Benchev, Sales Director East & South Europe & BeNeLux, on November 6 from 10–11 a.m. in the Sherlock Holmes Hall. His talk, “Securing the Future with HMF: Mission-Critical Communications for Public Safety & Beyond”, will demonstrate how HMF is shaping the future of secure communications.

Future-proof communication for Europe

By combining proven TETRA technology with modern MCX communication via LTE/5G, HMF Smart Solutions is setting new standards for mission-critical communication in Europe. This enables authorities and organizations to modernize their systems step by step—without compromising the security and stability of established networks.

HMF’s mission is clear: communication without compromise—available when it matters most.

Ruijie Networks Recognized as a Representative Vendor in Gartner’s 2025 Market Guide

Ruijie Networks has been recognized as a Representative Vendor in Gartner’s Market Guide for Campus Infrastructure and Operations Software 2025. According to the report, the campus networking market has reached a level of maturity where hardware has become a commodity, shifting the focus toward software that enables advanced automation, security, and centralized network management.

Gartner defines Campus Infrastructure and Operations Software (CIOS) as a solution that connects, secures, and optimizes network environments—allowing IT teams to automate tasks, monitor performance, and manage user experience through a unified platform. Ruijie Cloud builds its advantage precisely on this foundation, offering unified management of multi-vendor network environments through a single console and providing real-time visibility into all critical network parameters.

The report highlights that the CIOS market is expanding rapidly due to three major challenges: increasing security risks, the commoditization of hardware, and the global shortage of IT resources. By 2028, Gartner predicts that over 90% of new enterprise campus network projects will be based on infrastructure-platform architectures that integrate automation and security capabilities.

Ruijie Networks earned its place in the Market Guide thanks to its innovative Ruijie Cloud platform, which provides comprehensive network control—from planning and deployment to ongoing maintenance. Its reliability has been validated by the Tolly Group, the industry’s leading independent testing authority.

Today, Ruijie Cloud supports more than 45 million devices and 6 million users across over 120 countries, confirming the platform’s global reach, stability, and scalability for organizations of all sizes—from small businesses to large distributed enterprises.

Adria Security Summit: Thank You, Skopje! See You in Zagreb, October 7–8, 2026!

The 10th anniversary edition of the Adria Security Summit has successfully concluded in Skopje, following two days filled with inspiring discussions, dynamic presentations, and numerous new business connections. The event once again confirmed its reputation as the largest and most influential security gathering in Southeast Europe, bringing together leading regional and international companies from the fields of physical and cyber security, smart technologies, automation, and IoT solutions.

The organizers expressed their gratitude to all sponsors, exhibitors, speakers, and attendees, stating:

“Thank you for turning this milestone edition into an exceptional gathering of innovation, collaboration, and vision. Your energy, ideas, and commitment continue to unite technology and trust into real-world results that shape the future of the security industry.”

After the success in Skopje, Adria Security Summit 2026 will take place in Zagreb on October 7–8, bringing together experts from across the region once again to connect, share experiences, and lead discussions on the future of security and technology.

Next Stop – Bucharest: Romanian Security Summit & Awards 2025

The focus of the regional security community now shifts to the Romanian Security Summit, scheduled for November 5–6, 2025, in Bucharest. An equally strong and inspiring program is expected, featuring the Romanian Security Summit Awards 2025.

Applications for the awards are now open! This is an opportunity for companies and professionals to showcase their most innovative solutions and contributions to the industry across multiple categories – from video surveillance and access control to cyber security, fire alarm and PA/VA systems, software solutions, intrusion detection, and the Most Innovative Product Award.

The Awards program celebrates achievements that move the industry forward, honoring resilience, technology, and leadership. Don’t miss the chance for your innovation to be recognized among the best – apply today via the link below:
👉 https://lnkd.in/euVP3xVJ

Global Access Control Market to Hit $15.8 Billion by 2030, Driven by IoT and Cloud Adoption

The global access control market is projected to grow from USD 10.62 billion in 2025 to USD 15.80 billion by 2030, achieving a compound annual growth rate (CAGR) of 8.3%, according to new data from MarketsandMarkets. The expansion is fueled by the widespread adoption of IoT-enabled security systems and cloud-based platforms that improve automation, scalability, and cost efficiency.

The shift toward Access Control as a Service (ACaaS) is a major driver of this growth. Hosted ACaaS solutions eliminate the need for heavy on-premises infrastructure, allowing organizations to centrally manage access rights across multiple sites. This model offers greater flexibility, real-time updates, and reduced maintenance costs. Analysts highlight solutions like Identiv’s Freedom Cloud as examples of always-available, resilient systems that ensure uninterrupted operations.

Key sectors fueling ACaaS adoption include oil and gas, pharmaceuticals, power, and water treatment, where secure and scalable access control is essential to protect critical infrastructure.

The residential market also represents a strong growth opportunity, with increasing demand for electronic locks and video surveillance systems driven by home automation trends and rising concerns over burglary and personal safety. Advanced access control systems are becoming integral to smart home ecosystems, offering homeowners greater control and protection.

North America remains the largest regional market, led by robust demand for cloud services, mobile access control, and biometric authentication. Organizations across commercial, government, and enterprise sectors are embracing these technologies to enhance security and efficiency. Major initiatives by U.S. agencies such as the Department of Defense and Department of Homeland Security continue to drive adoption of fingerprint and multi-technology readers.

Leading global players shaping the access control landscape include ASSA ABLOY, Dormakaba, Johnson Controls, Siemens, UTC, Allegion, Honeywell, Hirsch, Nedap, Suprema, Keenfinity, and Thales. Collectively, their innovations are propelling the market toward a more secure, connected, and passwordless future.

Hytera PNC660 Sets New Standard for Mission-Critical Communication

Building on the proven success of its MCX Series, Hytera launched the PNC660, its latest mission-critical ruggedized smart device, at MWC 2025 earlier this year. PNC660 elevates connectivity by harnessing the full power of 5G/LTE networks, delivering unprecedented speed and reliability for critical communications. Combining advanced mission-critical communication capabilities, multi-layered security features, and a user-centric design, the PNC660 is the ideal communication solution for sectors such as public safety & security, airports, and energy.

Compliant with 3GPP Release 15 standards, the PNC660 supports Mission-Critical Push-to-Talk (MCPTT), MCVideo, and MCData, enabling seamless voice, video, and data communication over 5G/LTE networks. This ensures low-latency, real-time communication, crucial for enhancing situational awareness and decision-making in high-stress environments. With QCI values of 65/66/67/69/70, the PNC660 guarantees reliable connectivity even in demanding conditions. Furthermore, eMBMS technology optimizes network efficiency, enabling real-time multimedia communication for both public safety and industrial users.

Unmatched Security and Enterprise Mobility Management

Security is a top priority for the PNC660. The device is equipped with multi-layered security protection, including an independent security chip compliant with IC/COS CC EAL5+ standards, alongside robust encryption and key management mechanism. Its anti-tampering system integrates mesh circuit detection, SE-CPU binding, and eMMC-CPU binding, safeguarding the device against unauthorized access.

To address the evolving demands of enterprise mobility, Hytera introduces its latest Enterprise Mobility Management (EMM) solution alongside the PNC660. This solution provides centralized and secure management of mobile devices, data, and content, ensuring robust data security. Additionally, the PNC660 prioritizes user safety with features such as man down detection, lone worker mode, covert mode, and other workplace safety enhancement functions.

Powerful Performance and Ruggedness

Powered by a high-performance 8-core processor with a 2.7GHz main frequency, the PNC660 ensures smooth multitasking and seamless operation. Its 5000mAh detachable battery provides all-day power, while the 33W fast charger fully recharges the device in just 1.5 hours. The dual-frequency GPS and GALILEO offer precise location tracking, even in challenging environments.

The PNC660 is designed for user convenience, featuring a Secure Key for high-security modes, a Smart Key for quick actions, and reliable dual Type-C interfaces for charging and accessory use at the same time. With an IP68 water and dust-proof rating and 1.5-meter drop resistance, the device is ideal for harsh environments.

About Hytera
Hytera Communications Corporation Limited is a leading global provider of professional communications technologies and solutions. With advanced voice, video, and data capabilities, Hytera provides faster, safer, and more versatile connectivity for both business and mission-critical users. From everyday operations to emergency response, Hytera is making the world more efficient and safer by enabling customers to achieve more.

MIBA: The Building Supply Chain At Fiera Milano

The evolution of the built environment toward greater environmental sustainability, higher energy efficiency, and improved living quality is now at the core of European policy. The transposition of the EPBD IV Directive (Energy Performance of Buildings Directive IV), together with the Renovation Wave — the EU strategy aimed at promoting the redevelopment and energy efficiency of buildings — forms the foundation for a structural transformation of the sector. The coming years will be crucial for the relaunch and renewal of the building stock not only in Italy but throughout Europe.

Within this context, Fiera Milano presents the 2025 edition of MIBA – Milan International Building Alliance, the format that, starting on November 19, will once again bring together four trade shows offering a holistic vision encompassing materials, technologies, solutions, and systems for the evolution of buildings and cities. GEE – Global Elevator Exhibition (vertical and horizontal mobility), MADE expo (construction and architecture), SMART BUILDING EXPO (technological integration), and SICUREZZA (security & fire) present impressive figures: more than 1,250 companies from 38 countries, eight exhibition halls, and significant international presence, accounting for 28% of total exhibitors. The most represented countries include Germany, Spain, Poland, France — Europe’s major producers — and China, confirming the global reach of the event.

A strong focus is placed on training and professional development, with over 100 sessions dedicated to the major challenges shared by all four markets: sustainability, digitalization, security, and artificial intelligence applications.

“MIBA is the result of a growth path that has united markets and exhibitions that were once separate, creating a system capable of transforming technological innovation and professional know-how into concrete business opportunities,” explains Paola Sarco, CEO of Made Eventi and Head of Building & Industry Exhibitions at Fiera Milano. “With over 1,250 companies, increasingly international and representative, MIBA offers a unique platform where numbers, projects, and ideas translate into real solutions for sustainable building and urban regeneration. Today more than ever, integration is the key to meeting the challenge of sustainability and leading the evolution of living spaces”.

Sustainable Construction: €20 billion in opportunities for the european market

GEE – Global Elevator Exhibition, Made expo, SBE – Smart Building Expo and SICUREZZA return together to represent the entire building supply chain: 8 halls, over 1,250 companies and more than 100 events. The Third MIBA Observatory, produced by the Politecnico di Milano, was presented: between 2025 and 2027, New European Bauhaus projects will mobilize more than €20 billion across Europe, €2.5 billion of which in Italy. Sustainability, digitalization, security and AI are the key themes driving market development and the focus of all training programs.