“Push Beyond”: ISE Wins Sammy Award for Marketing Campaign for the Second Consecutive Year

Integrated Systems Europe (ISE) has won the prestigious Sammy Award (Sales and Marketing Excellence Award) for the second consecutive year, taking top honours in the Creative Awards – Power Players category for its “Push Beyond” campaign. Presented by the Business Intelligence Group, the award recognizes the creative initiative that successfully energized the global AV community, promoted innovation, and reinforced ISE’s position as the world’s leading exhibition for the professional audiovisual and systems integration industry.

According to the organizers, the campaign contributed to the most successful edition in the show’s history, delivering record numbers of attendees, exhibitors, and audience engagement. The judging panel highlighted the campaign’s ability to combine a bold creative vision with clear business objectives, measurable results, and strong attendance growth despite challenging market conditions.

“When an entire category is in decline, most teams play defence. ISE did the opposite—they turned ‘Push Beyond’ into a rallying cry that united their internal teams and challenged an entire industry to think bigger. That kind of bold, two-word clarity is exactly what creative excellence looks like,” said Russ Fordyce, Chief Recognition Officer at the Business Intelligence Group.

“Being recognized with a Sammy Award for the second consecutive year is a tremendous achievement for ISE and reflects the creativity, ambition, and commitment of our entire team. With ‘Push Beyond,’ we wanted to capture the energy of a global community that continues to challenge expectations, drive progress, and shape the future of the AV and systems integration industry,” said Mike Blackman, Managing Director of Integrated Systems Events.

The next edition of ISE 2027 will take place from 2–5 February 2027 at Fira de Barcelona Gran Via. More information and newsletter registration are available at: ISE Newsletter.