Intersec, Light Middle East, and Prolight + Sound Middle East to Run Side-by-side in January 2021
Messe Frankfurt Middle East, the regional subsidiary of Messe Frankfurt, one of the world’s largest trade fair, congress and event organisers, is to co-locate three of its exhibitions in Dubai to capitalise on visitor and exhibitor synergies.
Light Middle East, the region’s premier exhibition, conference and awards for lighting design and technology; Prolight + Sound Middle East, the dedicated exhibition and conference for Professional Lighting, Audio and AV Technology; and Intersec, the world’s leading trade fair for security, safety and fire protection, will now run side-by-side at the Dubai World Trade Centre from 24-26 January, 2021.
“This is a strategic move to maximise visitor and exhibitor turnout as all three shows share a similar visitor appeal, whether system integrators, installers, specifiers, or consultants,” explained Simon Mellor, CEO of Messe Frankfurt Middle East.
“With all three shows taking place at the same time, exhibitors will meet a more focussed audience and visitors will be able to take in the entire integration range under one roof. We’re creating a powerful event alignment featuring more than 1,700 exhibitors from 60 countries.”
The alignment of Intersec, Light Middle East, and Prolight + Sound Middle East follows a visitor survey of all three events which clearly demonstrated an appetite for the co-location.
More than 1,500 of the Intersec 2019 visitors expressed an interest to visit Light Middle East, while a further 1,125 would also be keen to stop by Prolight + Sound Middle East. Similarly, a large percentage of Prolight and Light Middle East visitors voiced their intent to visit Intersec.
Nour Assafiri, CEO of Venuetech, a Light Middle East Gold Sponsor and exhibitor at Prolight + Sound Middle East, believes the move to co-locate the three events will deepen the product and service offerings for visitors.
“Many of our clients already attend Intersec and our sales teams make the trip down there when the show is on. There’s definitely a cross over for us, especially in the audio/visual space and it will allow us a better platform for us to interact and build relations with existing and prospective customers.
