Our guest is Granit Hasani, founder and CEO of The Rock Smart Security from Kosovo, a company that combines physical protection with cybersecurity. Granit and his team provide security services for homes, banks, institutions, and even critical infrastructure.
In addition, they offer cybersecurity services, including red team and blue team training, as well as cyber insurance coverage in case of a breach.
We talk about what it’s like to build a security business in Kosovo, why physical and digital security can’t exist without each other, and what the Balkan mindset still needs to learn when it comes to safety.
London, June 2025 – Digitalization is high on the agenda, or well under-way, in all kinds of commercial environments. As part of this process, many businesses are discovering an additional ROI when they digitalize access management for offices, retail spaces, entertainment venues, warehouses and more.
The challenges of securing these buildings are no secret. Staff and business security are a priority, including the resilience of operations and the maintenance of a company’s hard-earned reputation. Filtering access, however, should not erect barriers to accessibility. Buildings should be comfortable to use for all those who are authorized to enter them.
Digital access makes this much easier to achieve, providing day-to-day benefits for each building stakeholder – employees and building managers, owners and the contractors who come and go through commercial building spaces every day. During use, when employees, contractors and visitors can come-and-go with ease, collaboration is simpler and administration for building managers is more streamlined. This functionality supports the broad contribution to business efficiency that digitalization brings.
There’s a device to lock almost any opening and a digital solution which can either extend existing access management capability or implement digital access from scratch without cabling or invasive installation. Mobile credentials stored on a smartphone can simplify and accelerate the process of issuing, amending and revoking access. Facility and security managers can benefit from web management software, including mobile access management, which enables remote monitoring and control from one convenient point, or even while off-site.
According to digital transformation experts, digital access enhances operational agility, improves productivity, enhances security and encourages innovation*. Deloitte research found evidence that businesses with greater ‘digital maturity’ generated higher revenues**.
“Access is an increasingly important part of a digital picture which incorporates both physical and cyber security measures,” says Joachim Mahlstedt, Director and CCO Digital Access Solutions at ASSA ABLOY Opening Solutions EMEIA.
“Digitalizing access quickly provides benefits which a business can turn into a competitive advantage. It puts powerful tools in the hands of a commercial building manager, as these four real projects demonstrated.”
Example 1 – Office building
Managing access manually and updating multiple systems in parallel can eat up a large amount of facilities staff time. There is a more efficient alternative: management of offices is more streamlined and errors are minimized when multiple building technologies, including access, are connected. At a new corporate headquarters for Canal+ near Paris, for example, various devices from ASSA ABLOY’s suite of connected Digital Access Solutions – including battery-powered Aperio® wireless handles with integrated readers and ABLOY electromechanical security locks – integrate with a Genetec system to filter access to and through all technical areas, for 1,200 employees plus visitors and contractors. This native integration adds control without adding management complexity. Aperio is not an ‘add-on’, no extra database is required. It becomes part of one streamlined system, controlled from a single interface.
Example 2 – Manufacturing site
Digital access is also available for high security environments and/or locations where multiple different cylinder types must be used. In Germany, RheinfelsQuellen opted for ASSA ABLOY’s eCLIQ programmable key-operated digital access. At its Duisburg HQ and other locations around North Rhine–Westphalia, their new digital locking operates reliably both indoors and outside. The system is managed via the CLIQ Web Manager (CWM); system data may be accessed at any time, and from any location, via the CWM interface. The software’s flexibility makes it especially suited to large access systems or for multiple locations which are geographically dispersed. “We would choose this secure and flexible locking solution time and time again,” says Marcus Schlötels, Project Manager at RheinfelsQuellen.
Example 3 – Small retail
Petty theft from stockrooms and shop floors is a persistent problem for retailers. Yet in small premises, a software-powered digital access solution may not be appropriate. In Leuven, Belgium, upscale fashion boutique Patio sought an easy, low-cost deterrent. ASSA ABLOY’s Code HandleÒ locks fitted on a few key doors were the answer. Door security is operated by a discreet PINpad built into a brushed-chrome handle. Two standard batteries slot inside each Code Handle to power the digital security. These typically last for 30,000 lock/unlock cycles. Code Handle comes with one Master PIN; the store manager issues up to 9 additional 4–6-digit PINs. When an employee leaves Patio, it’s simple to delete their PIN.
Example 4 – Flexible workspace
Modern workplace design needs access control that is powerful, flexible and aesthetically in tune with building users. At Plexal, an East London flexible work environment used by up to 800 entrepreneurs, ASSA ABLOY Aperio digital access achieves all three. Plexal offices are fitted with Aperio wireless digital locks which are integrated with DoorFlow, NetNodes’ online platform for managing and auditing access. These locks provide Plexal with physical security and transmit door status to DoorFlow in real time. Because they are battery- rather than mains-powered, Aperio locks also keep maintenance costs and energy consumption low.
“Digitalization presents huge challenges and opportunities for businesses of every size and type, in access management and beyond,” adds Joachim Mahlstedt. “Our expertise in access, established over decades, enables us to work with customers to truly get their access ready for what’s ahead. With ASSA ABLOY, they digitalize with confidence.”
To learn more about Digital Access Solutions from ASSA ABLOY, visit https://www.assaabloy.com/group/emeia/solutions/topics/access-control
According to a new research report on smart cities, published by Marketsandmarkets, this sector will grow to USD 1,445.6 billion by 2030 from USD 699.7 billion in 2025, at a compound annual growth rate (CAGR) of 15.6% from 2025 to 2030.
A smart city uses advanced technologies and data-driven solutions to enhance urban living, optimise resource use, and improve sustainability. Key components include IoT sensors, AI analytics, smart grids, and connected infrastructure. These technologies enable real-time monitoring and efficient management of utilities, transportation, and public services. Smart infrastructure improves energy efficiency, reduces traffic congestion, and enhances public safety through predictive analytics.
The adoption of smart city solutions, according to the researchers, is largely driven by rapid urbanisation, environmental concerns, and the need for resilient infrastructure. Applications of these solutions range from smart waste management—which minimizes landfill use—to intelligent transport systems that reduce emissions, and green buildings that lower energy consumption. By integrating renewable energy sources and promoting eco-friendly practices, these solutions contribute to a greener future, fostering sustainable urban ecosystems that prioritise environmental conservation and improve residents’ quality of life.
Commercial smart buildings at the forefront
Commercial smart buildings are at the forefront of the smart building segment within the smart cities market, largely due to their high adoption rates in office buildings, retail spaces, and corporate office parks. This trend is driven by the demand for increased operational efficiency and cost reduction. These buildings implement various solutions, including automated building management systems (BMS) that help to reduce HVAC, lighting, and energy consumption. Smart visitor and access systems enhance security and streamline entry processes. AI-driven space optimisation and data analysis maximize the use of space based on occupancy patterns.
Additionally, IoT sensors monitor real-time environmental conditions, improving occupant comfort and facilitating facility maintenance. Collectively, these solutions enhance operational efficiency by minimizing power wastage, boosting security, and lowering operational costs. The strong demand for these solutions in commercial settings, combined with their scalability and measurable return on investment (ROI), solidifies their leading position in the market. Businesses are increasingly investing in sustainable, data-driven solutions to meet the evolving needs of modern cities.
PIM demand drives smart transport segment
Passenger information management (PIM) is expected to experience the fastest growth rate within the smart transportation segment of the smart cities market. This is largely due to its essential role in improving commuter experiences and operational efficiency. PIM systems utilise real-time information, the Internet of Things (IoT), and artificial intelligence (AI) to provide accurate and timely details about transit schedules, delays, and routes.
This information is delivered through mobile applications, digital signage, and in-vehicle systems. PIM enhances commuter satisfaction, encourages the use of public transport, and helps to reduce traffic congestion. The rapid growth of urban areas and the increasing demand for seamless, technology-driven transportation solutions are key factors driving the adoption of PIM.
Furthermore, the integration of PIM with smart ticketing platforms and mobility-as-a-service solutions enhances accessibility. As the focus shifts toward sustainable transport initiatives and data-driven city planning, the scalability of PIM, along with its ability to streamline transit networks, is driving its growth within the intelligent transport ecosystem.
Significant population in Asia creates greatest geographical demand
The Asia Pacific region is projected to experience the highest CAGR in the smart cities market during the forecast period. This growth is driven by urbanization, the rise of a growing middle class, and increasing government investments in digital infrastructure. The significant population increase, particularly in India, China, and Southeast Asia, is creating greater demand for smart urban solutions. Initiatives such as India’s Smart Cities Mission and China’s New Urbanization Plan are key factors contributing to this growth.
Additionally, an improved macroeconomic outlook, the expansion of 5G networks, and public-private partnerships are promoting the development of smart cities in areas such as energy, transportation, and public services. Marketsandmarkets analysts also suggest that the adoption of new technologies, along with goals for environmental sustainability, is further fueling market expansion. As megacities continue to develop, the Asia Pacific region is well-positioned to lead global innovation in smart cities, creating technology ecosystems and catering to a large consumer base that seeks an enhanced urban quality of life.
Major players
The major vendors covered in the smart cities market report include companies such as Cisco, IBM, Microsoft, Siemens, Hitachi, Schneider Electric, Huawei, NEC and ABB. These players have incorporated various organic and inorganic growth strategies, including collaborations, acquisitions, product launches, partnerships, agreements, and expansions to strengthen their international footprint and capture a greater share in the smart cities market. These organic and inorganic strategies have allowed market players to expand across geographies by offering solutions to smart cities.
Ibiza, Spain – May 9, 2025 – Alarm.com successfully concluded its 2025 Partner Connections event at the Hard Rock Hotel in the sunny setting of Ibiza, bringing together top-tier partners, thought leaders and innovators from across the globe. Held from May 6 to 8, the three-day event celebrated progress, partnership and cutting-edge innovation in smart security and automation.
The event opened with a stunning rooftop welcome reception at The Ninth Rooftop Bar, setting the tone for a high-energy agenda. Reed Grothe, Alarm.com’s SVP of Global Business Development, kicked off the proceedings with inspiring opening remarks, followed by an evening of fine dining at Tatel Restaurant giving partner guests an opportunity to catch up as well as enjoying social engagement with Alarm.com’s senior leadership team.
Day two featured a full slate of insightful sessions and engaging discussions. Highlights included:
Dan Kerzner, President of Platforms, presented corporate insights and shared Alarm.com’s strategic direction.
Juan Camilo Salazar led a compelling session on global market trends, spotlighting case studies and success stories from around the world.
Mikalai Zaiko explored non-traditional sales channels and growth opportunities in emerging verticals.
Jorge Barragan from ADT provided expert strategies on partner engagement and customer retention.
Alex Freixas delivered an in-depth look into tech infrastructure, cloud solutions and IT security.
The day ended with an idyllic beachside dinner and networking party, a memorable evening that underscored the event’s emphasis on collaboration and connection.
Thursday’s sessions continued the momentum with a focus on innovation and partner success:
Aitor Gauna addressed the challenges and opportunities of the DIY smart security market.
Aydin Bolkar and Pronet’s Engin Kurtay reflected on a decade of growth and transformation in partnership with Alarm.com.
AnneMarie Ferraro shared insights into quality investments and engineering excellence.
David Rimmer and Freddi Arce Gomez provided practical strategies for upselling, automation and the use of business intelligence to drive revenue.
Hector Avalos explored how to upsell, automate and scale using Alarm.com tools for revenue growth.
The event concluded with an enlightening product demo and vendor showcase, including standout presentations from CHeKT, EBS and OpenEye.
“Partner Connections Ibiza 2025 was a successful platform for inspiration, exchange and partnership,” said a spokesperson for Alarm.com. “We’re proud to be able to support our partners in their journeys and create spaces where innovation and collaboration can thrive.”
About Alarm.com
Alarm.com is the leading platform for the connected home and business. Millions of consumers and businesses depend on Alarm.com’s technology to manage and control their security systems, smart devices and energy management tools through a single, intuitive interface.
MOBOTIX has received three new SySS certifications for the MOBOTIX One and MOBOTIX 7 platform, and MOBOTIX c71 Nurseassist – powered by Kepler Vision Technologies.
This is the first SYSS certification for the new MOBOTIX One platform and the MOBOTIX c71 Nurseassist, which specialises in the healthcare market. All tests were carried out by the renowned SYSS GmbH, a leading provider of penetration tests in Germany.
“For MOBOTIX, cyber security is an integral part of our product promise,” explains Christian Cabirol, CTO of MOBOTIX. “With the current certifications, we are once again demonstrating that our products – from robust all-round cameras to highly specialised, AI-supported system solutions – also set standards in IT security.”
As part of comprehensive tests, the cameras and solutions were checked by SYSS GmbH for vulnerabilities, potential points of attack and defense mechanisms with regards to the web interfaces. The MOBOTIX 7 platform has once again demonstrated its cyber security capabilities and the new MOBOTIX One platform was also certified, confirming that it meets the highest cyber security standards at market launch. The MOBOTIX c71 Nurseassist designed for use in care facilities, with its integrated fall detection AI, also successfully passed the strict test standards.
“Data security is a key decision criterion – especially in sensitive areas such as healthcare or critical infrastructures,” emphasises Cabirol. “We not only develop high-performance cameras, but also holistic, trustworthy systems. The three new SYSS certifications are a strong signal to our customers and partners worldwide.”
G4S has been awarded the contract as the principal security provider for Sizewell C, the new 3.2GW nuclear power station under construction on the Suffolk coast.
G4S will supply and support the main Sizewell C construction sites, as well as securing the project’s off-site infrastructure locations, including its bus operations centre where the project’s hydrogen-powered bus fleet will be maintained, two park and ride locations, and an accommodation campus.
At the project’s peak, G4S will employ up to 350 people, and the vast majority will be recruited from the local community. It is estimated that employees will complete around 300 apprenticeships over the life of the contract, ranging from level 2 to degree level 7 qualifications. G4S already has 220 employees at Sizewell C project locations and 14 are undertaking apprenticeships.
G4S also secures the Hinkley Point C nuclear power project, which is under construction in Somerset.
James Self, Account Director for G4S at Sizewell C said: “We are really proud to be a trusted partner for this vital project and we are committed to playing our part in having a significant positive impact on the local community. We are investing in developing our people to ensure they get the most out of their careers at Sizewell C. We have employed people from a wide range of backgrounds who haven’t worked in security before, but have transferable skills and we provide the training they need.
“The security solutions deployed will encompass cutting-edge systems and security technology – many of which have been tried and tested successfully at Hinkley Point C – and around 300 Enhanced Security Officers (ESOs).
Experience at Hinkley brings benefits
“Whenever possible and applicable, we will use what we have learnt at Hinkley Point C to bring the greatest benefit to this project, whether that’s the use of the best technology and systems, or the highest quality training and development for our people.”
Physical security team roles also include supervisors, team leaders and duty security managers. The security control room forms the hub for site incident and emergency management, enabling all site communications and the issuing of security tasks.
This will be supported by nuclear site regulation compliant technical infrastructure to provide high-security data storage, sourced through a local supply chain and a dedicated team of experts and engineers to maintain it, who live and work in the local area.
One of the biggest clean energy projects in Britain, Sizewell C will provide low-carbon electricity to six million homes for at least 60 years and save nine million tonnes of carbon dioxide from entering the atmosphere annually.
Supporting employment across the UK
The project will support thousands of jobs across the UK, creating 1,500 apprenticeships, and will deliver 70% of its construction value to British suppliers. It is already delivering £2.5bn in contracts to nearly 300 UK suppliers and is committed to spending £4.4bn in the East of England alone across the construction period.
Damian Leydon, Site Delivery Director, said: “G4S bring the very highest level of safety and security to all our sites in Suffolk, making an important contribution in helping us deliver this incredible project for the UK.
In the latest episode of our podcast, we explore what happens when technology reaches the limits of security – literally. Our guest is Maciej Kolbuszowski, Sales Director for Eastern Europe at Senstar, a pioneer in perimeter security innovation.
Senstar is much more than just a detection system – they create predictive security solutions that not only react to threats but anticipate them. For over four decades, their sensors and microwave barriers have protected critical infrastructure around the world – from airports and warehouses to military installations. If you think a camera can protect you, maybe it’s time to rethink that.
In this episode, discover:
• How Senstar technology predicts security threats before they happen
• Which attacks even the most advanced systems can’t capture
• How to balance high-tech protection with personal challenges in life
Maciej also shares his inspiration – his mother, a former bank director, who taught him what it means to be a leader who isn’t authoritarian but motivates his team to follow with trust. He talks about how he transitioned from programming to sales and how he successfully builds relationships with clients.
This episode is a unique mix of futuristic technology and personal stories.
Follow us and change your view on security – because true protection isn’t just about reacting to threats, but predicting them!
Genetec has integrated its Autovu Cloudrunner, the company’s vehicle-centric investigation system (VCIS), with the Saferwatch real-time alerting and reporting platform. Initially developed for the Hawaii Department of Law Enforcement, the integration brings together Cloudrunner’s vehicle search capabilities and Saferwatch’s live communication tools into a single platform, enhancing how public safety agencies and communities coordinate in real time during incidents involving vehicles of interest.
The initiative was born out of the Hawaii Department of Law Enforcement’s pressing need to strengthen situational awareness and inter-agency communication. Saferwatch was already being used widely throughout the state, providing secure, real-time communications between citizens, public institutions, and law enforcement. Their vision was to combine real-time technologies to enhance public safety, not only to respond more quickly to incidents, but also to proactively identify potential threats before they escalate.
“This partnership represents a major step forward in how we protect our communities across Hawaii,” said Mike Lambert, Director, Hawaii Department of Law Enforcement. “By integrating Genetec advanced license plate recognition technology with the Saferwatch real-time alert platform, we’re giving our officers and public safety partners the tools to act faster, smarter, and with greater precision. This technology helps us stay one step ahead while keeping transparency and community trust at the forefront.”
Improving situational awareness with real-time data
Cloudrunner automatically captures license plate information, vehicle characteristics (colour, type, make, and model), and driving behaviours, regardless of time of day or weather conditions. With this data now available within Saferwatch, law enforcement agencies can receive instant alerts when a vehicle on a hotlist is detected. These alerts are automatically pushed to 911 dispatchers, investigators, and authorised personnel through the Saferwatch alerting ecosystem. In addition to the license plate information, each alert can include critical context, such as case reports or related vehicle intelligence—enabling faster, more informed decision-making.
Beyond law enforcement
The integration of Autovu Cloudrunner with Saferwatch also extends meaningful new capabilities beyond law enforcement, benefiting educators, healthcare administrators, and public venue operators who already use Saferwatch to monitor potential threats. With Cloudrunner’s vehicle intelligence now embedded in the platform, users can submit tips about suspicious vehicles directly through the app. If a license plate is deemed actionable, it can be added to a hotlist—triggering real-time alerts the moment the vehicle is detected by a Cloudrunner camera. This streamlined flow of information reduces response times and ensures that key stakeholders are aligned and ready to act.
The integration also empowers community members to play an active role in public safety. Through the Saferwatch app, citizens can report sightings or suspicious activity, contributing critical information that could lead to identifying vehicles or individuals of interest. In high-priority scenarios—such as when a most-wanted vehicle is spotted nearby—law enforcement can instantly issue mass notifications to users in surrounding areas, helping alert the public to potential danger and guiding coordinated response efforts.
“Time and collaboration are critical when addressing public safety threats,” said Larry Legere, Commercial Director, Autovu Cloudrunner at Genetec Inc. “This integration streamlines how agencies share vehicle intelligence, enabling faster coordination across jurisdictions and more effective community engagement.”
The integration is now available to Cloudrunner and Saferwatch customers across North America. The Saferwatch app remains free for citizens to download and use for submitting tips, but organisations need an active account on each service to unlock the full benefits of the combined solution.
Smiths Detectio has been awarded a contract by Dubai Aviation Engineering Projects (DAEP) to deliver state-of-the-art checkpoint screening solutions across all terminals at Dubai International Airport (DXB). This initiative marks a significant step in advancing security operations and enhancing the passenger experience at one of the world’s busiest airports.
“As part of this contract, Smiths Detection will provide its latest, most advanced technologies for checkpoint screening, including the Hi-Scan 6040 CTIX Model-S, an industry-leading computed tomography (CT) screening system,” said Smiths Detection President Jerome de Chassey. “We are proud to be awarded this contract, and the deployment of this cutting-edge technology will significantly enhance both the security and efficiency of passenger screening processes.”
The new systems, powered by artificial intelligence (AI) and machine learning capabilities, offer superior image resolution, automatic detection, and quicker, more accurate threat identification. These innovations will contribute to a seamless travel experience while ensuring the highest standards of safety for all passengers.
DAEP continues to lead the way in adopting innovative technologies that improve operational efficiency and security. The introduction of advanced screening solutions aligns with its ongoing commitment to providing a secure, seamless, and world-class airport experience.
The 2025 Ruijie & Reyee Global Channel Partner Summit concluded in Xi’an, a historic city and ancient symbol of global connectivity via the Silk Road. The event brought together 700+ global channel partners to align on strategic vision and collaborative innovation. The summit underscored our shared commitment to transforming localised expertise into worldwide impact, featuring the global strategy launch, product innovation announcements, and interactive sessions ranging from technical deep dives to best practice exchanges.
45% growth in sell-in and 50% growth in sell-out
Ruijie Networks CEO Zhongdong Liu opened the 2025 Global Channel Partner Summit by celebrating partners worldwide and highlighting the company’s remarkable achievements in 2024 and outlining a strategic roadmap for 2025. Liu highlighted Ruijie Reyee’s 45% growth in sell-in and 50% growth in sell-out, driven by effective market strategies and strong partner collaboration. Key milestones included a near doubling of Tier-2 partners to 1,400, contributing 60% of revenue, and a balanced business structure rooted in market insights and operational excellence.
Liu emphasized Ruijie’s leadership across multiple domains: AI-driven computing solutions for hyperscalers like ByteDance and Alibaba, innovative SOE campus networking technologies, and AI-powered cybersecurity advancements. The opening of a new digital intelligent factory in 2024, featuring 80% automation and 90% digitalized processes, further underscores Ruijie’s commitment to a stable, efficient, and eco-friendly global supply chain.
Looking ahead, Liu expressed confidence in Ruijie Reyee’s ability to sustain rapid growth through refined market segmentation and a robust 4P strategy, while reaffirming the critical role of partners in shaping the future of networking. “Together, we are not just growing; we are shaping the future of networking and achieving even more success,” Liu concluded, echoing the summit’s theme: “Refine Markets, Unleash Growth.”
Ruijie Networks CEO Zhongdong Liu delivers the opening keynote, setting the vision for collaborative growth and market leadership.
Market segmentation and product operation plans key drivers of growth
Ruijie Networks Vice President Patrick Zhu outlined the company’s 2025 strategy centered on refined market segmentation and product operation excellence during his keynote. Zhu highlighted Ruijie Networks’ remarkable achievements in 2024, alongside the expansion of its market presence through the recruitment of over 2,000 ADPs.
Looking ahead to 2025, Zhu emphasized the strategic focus on Market Segmentation and Product Operation Plans as key drivers of growth. By refining market segmentation to address distinct customer needs—from SMB installers prioritizing cost to ISP clients focused on reducing TCO—Ruijie aims to deliver tailored solutions and channel strategies. The Product Operation Plan, likened to a coordinated marketing campaign, will translate market insights into actionable strategies, supported by accurate PSI (Purchase, Sales, and Inventory) data from partners. Zhu’s speech underscored the importance of collaboration, innovation, and data-driven execution, inviting partners to join Ruijie in shaping a prosperous future.
Keynote Speech by Vice President of Ruijie Networks, Patrick Zhu
Refine Markets, Unleash Growth
Ruijie Networks Deputy General Manager Wilson Deng unveiled a customer-centric strategy at Ruijie Reyee’s 2025 Partner Summit, aiming to refine market segmentation and drive growth through tailored solutions and partnerships. Focusing on SMB Installers, SME SIs, and Small & Medium ISPs, the plan emphasizes ultra-lightweight APs, AI-powered troubleshooting (Hawkeye), and cost-effective cloud platforms like Cloud ISP to address unmet customer needs. A cornerstone of this strategy is the Product Operation Plan (POP), integrating product, pricing, placement, and promotion with a three-step framework—Verify, Co-Create, Execute—to ensure alignment with partner goals. Deng highlighted Indonesia’s 2024 success, where POP integration achieved a 126.9% order completion rate and stated that the Products Operation Plan (POP) is the most important work for all Ruijie & Reyee’s team in 2025. “Let’s take action together. Refine market by understanding customers deeply, unleash growth with Products Operation Plan,” Deng concluded.
Wilson Deng, Deputy General Manager of Ruijie SBG
Trailblazers bridging new horizons- Partner Award Ceremony
Ruijie Networks celebrated outstanding partners at the 2025 Partner Summit with awards, including the Most Valuable Partner Award, Outstanding Product Operation Award, and Digital Marketing Elite Award, recognizing achievements in strategic collaboration, operational innovation, and market leadership. These accolades underscored partners’ critical role in driving global growth through refined market strategies and synchronized execution.
The award ceremony highlights as partner representatives take the stage to receive recognition for their outstanding contributions.
2025 Ruijie&Reyee New Product Launch
During the 2025 New Product Launch session, Ruijie Networks unveiled cutting-edge hardware tailored to global market demands. Lim Shi, Director of the International GTM Department, unveiled Ruijie’s streamlined cloud strategy, introducing three market-specific platforms accessible via a single web/app ecosystem. Ruijie Cloud Pro empowers SMB integrators with AI-driven troubleshooting and configuration tools, while Ruijie Cloud ISP offers batch processing and role-based workflows for streamlined ISP operations. The SMB Cloud features E-Workflow, an AI-powered self-driving tool that auto-resolves network issues in seconds. All solutions share a unified login, eliminating silos and enabling seamless cross-market collaboration—a move underscoring Ruijie’s commitment to operational efficiency and partner-centric innovation.
Feliz Qin, GTM Manager of the SMB Market, introduced the industry’s smallest WiFi 7 AP, featuring expanded coverage and ultra-compact design for seamless indoor/outdoor deployments. Conner Zheng, GTM Manager of the SME Market, highlighted the EG Gateway RG-EG3010XS (3,000 concurrent clients) and e-Lighten 2.0 (Wi-Fi 6 upgrade with PoE+ and POF support), emphasizing scalability and power efficiency. Catherine Chen, GTM Manager of the ISP Market, unveiled a 2.5 G-port high-end home router for premium Wi-Fi 6/7 connectivity and the Reyee Starlink SD-WAN solution, enabling ISPs to unlock new revenue streams through hybrid networking. Together, these innovations reinforce Ruijie’s commitment to delivering high-performance, future-proof solutions across segments.
Product Operation Practice Partner Sharing Highlights Global Success Strategies
Partner Representatives from AFC Wave (Indonesia), Anana Computer Co., Ltd (Cambodia), and ZC MAYORISTAS S.A. (Ecuador) shared actionable insights on product operations across SMB, SME, and ISP markets, demonstrating localized strategies that drive growth.
Partner representatives from AFC Wave (Indonesia), Anana Computer Co., Ltd (Cambodia), and ZC MAYORISTAS S.A. (Ecuador) share insights on localized growth strategies across SMB, SME, and ISP markets.
Enhanced Partner Support Programs Unveiled to Refine Markets, Unleash Growth
Directors from Ruijie Headquarters Sylvia Song, Lim Shi, Jim Qu, and Amy Zheng detailed 2025 support programs across channel management support, GTM product operations support, marketing support, and service support. As for Regional Support Strategies, Regional Heads Alvin Li (LATAM), Robin Li (Europe), Ryan Liu (MEA), and Dirk Yin (APAC) reinforced localized strategies to empower partners in refining markets and unleashing growth.
Directors from Ruijie Headquarters and Regional Heads detail comprehensive Partner Support Programs aimed at empowering channel partners.
Innovative Exhibition Zones Highlight 2025 Channel Ecosystem Capabilities
The 2025 Ruijie Reyee Partner Summit featured seven dynamic exhibition zones designed to highlight the company’s commitment to market innovation and partner success. The SMB Zone showcased digital tools and cloud solutions tailored for small-medium-businesses, while the SME Zone presented strategies to overcome growth barriers for mid-sized enterprises. The ISP Zone offered immersive demonstrations of cutting-edge networking hardware and home solutions, emphasizing ultra-fast connectivity. The Innovation Technology Zone displayed user-friendly product design and R&D breakthroughs, and the Marketing and Service Support Zone provided comprehensive resources, from offline materials to digital marketing tools, to enhance channel effectiveness. The Interactive Experience Area blended engagement with education through gaming stations, photo rewards, coffee tasting, and cultural crafts, creating an immersive environment that reflected the summit’s theme: “Refine Markets, Unleash Growth.” Each zone underscored Ruijie Reyee’s dedication to empowering partners with practical tools and localized strategies for sustainable growth.
Featured exhibition zones display Ruijie Reyee’s innovative ecosystem solutions, highlighting the company’s technological advancements and market focus.
