VR Days Europe 2018 challenges reality
Over 140 thought leaders and experts will reveal how XR solutions will transform business, healthcare and the arts
AMSTERDAM, 04 October 2018: Taking place on 24-26 October, VR Days Europe 2018 is Europe’s leading conference and exhibition celebrating virtual, augmented and mixed reality (XR) business innovation and creativity.
The focus of this year’s three-day festival is to provide attendees with key takeaways on the topical theme: ‘What role does XR technology currently play, and what can be expected of mixed reality solutions in the future?’
The answer, to be explored at VR Days Europe, is that it will deliver widescale business opportunities to an ever-increasing range of vertical market sectors.
Over 140 of the world’s leading thought leaders and experts are participating in the event and speakers will include XR technology practitioners, ground-breaking creatives and technology developers. These include: David Helgason, Founder of Unity; Michael Buckwald, Founder of Leap Motion, Mel Slater, Co-Director of the Event Lab, Universitat de Barcelona; Miriam Reiner, head of the virtual reality and neurocognition lab at the Technion, Israel Institute of Technology and Jaroslav Beck, CEO of Beat Saber.
VR Days Europe Festival Director Benjamin de Wit commented: “VR Days Europe inspires creative minds and drives business forward utilising VR, AR and XR. We will explore business use cases and show how XR solutions can improve productivity, innovative training and professional development. Whether you are an XR veteran or keen to discover what it has to offer your business, make sure you visit VR Days Europe to immerse yourself in the future.”
VR Days Europe will benefit from two dedicated locations within Amsterdam. The DeLaMar Theatre will play host to the Vision & Impact Conference on 24 October, with an exhibition, features and workshops taking place at the Kromhouthal Amsterdam on 25-26 October.
The inspirational one-day Vision & Impact Conference will welcome industry thought leaders to present delegates with new ideas, technologies and solutions, building on experience across arts, healthcare, storytelling and corporate backgrounds.
At the Kromhouthal, over 100 exhibitors will present exciting VR, AR and XR technologies across two days, with a programme of unique events running in tandem to the exhibition. The Church of VR celebrates the most creative VR content, with over 30 artists’ work presented during the event, and the XR Creators’ Lab enables teams to work on projects during the event. A trio of market-specific summits will feature talks, panel discussions and roundtables focussing on enterprise, healthcare and media, and arts and entertainment.
VR Days Europe is produced in collaboration with Integrated Systems Events. Mike Blackman, Integrated Systems Events Managing Director, commented: “Virtual, augmented and mixed reality (XR) solutions are already a dynamic part of the AV business landscape. We are seeing this technology being implemented by ISE exhibitors and partners all over the world, and end-users are now benefitting from AR, VR and XR solutions across a variety of applications.”
All-access tickets for VR Days Europe 2018 are available for €299 ex VAT. For more information on the event, and to purchase tickets, please visit: www.vrdays.co
Ends
Additional information is available from:
Joe Hosken, Director of Content and Communications: jhosken@iseurope.org
Benjamin de Wit, Founder VR Days Europe: benjamin@vrdays.co
About VR Days Europe
VR Days is a leading business-to-business event for the professional virtual, augmented and mixed reality industries. It was established in 2015 as one of the first professional XR events in the world, establishing a prominent role in uniting the emerging community, inspiring creatives and innovators, and developing business opportunities. With substantial year-on-year growth, VR Days has grown to become THE European XR event. In 2017, VR Days entered into a partnership with Integrated Systems Events, allowing the event to leverage industry expertise in sales, operations, marketing and content development. This makes VR Days a truly international entity with a global reach. To learn more about VR Days Europe please visit, www.vrdays.co
About Integrated Systems Events
Integrated Systems Events organises, manages and develops leading business-to-business events for the professional audiovisual, electronic systems integration and IT industries. Integrated Systems Events was established in 2003 as a joint venture of two trade associations CEDIA and AVIXA, and has grown every year since. With employees engaged in sales,operations, marketing and content development across Europe, we are a truly international company with an international reach. Our flagship event, Integrated Systems Europe, is the best-attended AV trade show anywhere in the world, attracting over 80,000 attendees and more than 1,200 exhibitors to its Amsterdam location every February. Visit www.isevents.org
