The industry expresses its confidence in the event, which reaffirms itself as one of the leading European exhibition.

 Milan, 1 October 2024.- The organizational machine is in full swing for the next edition of SICUREZZA, which will take place from November 19 to 21, 2025, at Fiera Milano, and the sector is reaffirming its confidence in the event. Already, over 120 companies from 16 countries have formalized their participation, with representation across all product sectors and the presence of major Italian and international manufacturers.

These are significant figures, especially considering that more than a year remains before the inauguration, which highlights the validity of the project and the proactive nature of a market capable of continuous innovation. Despite the global economic challenges, the market continues to grow. According to the latest data from ANIE SICUREZZA, the Italian Association of Security and Building Automation, the Italian market in 2023 continued its expansion, which began after the pandemic, with an annual growth of 11.7% in aggregate turnover. The Fire Prevention (+12.6%), Intrusion Detection (+13.9%), and Video Surveillance (+15.8%) sectors led the growth. While domestic market growth (+8.5%) benefited from construction investments, exports provided great satisfaction, increasing by 20.3%, driven by demand from the United States (+74%), the top foreign market for sales in 2023.

“The security and fire prevention sector has so far demonstrated a solid foundation. – said Andrea Monteleone, President of ANIE SICUREZZA -However, companies now face a new major challenge: they must swiftly adapt to the mandatory implementation of NIS2, CER and CRA regulations, issued by the European Union to strengthen resilience and cybersecurity in member states. This represents a significant change for companies and organizations, requiring them to adopt new protection and risk management measures. The Italian market has all the technological and production capabilities to excel, but it is essential to quickly adapt to these new scenarios and learn to ‘work as a system’. In this rapidly changing context, the role of our Association is more important than ever in helping companies overcome potential organizational and systemic challenges that could slow their growth, and in supporting them to fully seize opportunities for innovation and internationalization. Together with an event like SICUREZZA – a showcase for industry innovation – we can provide companies with crucial support throughout the process”.

“SICUREZZA 2025,” – comments Paolo Pizzocaro, Exhibition Director of Fiera Milano – “will be a litmus test for understanding how the market has reacted to these changes a year after the application of the new regulations, and it will showcase the excellence in the security and fire prevention sectors. The event will demonstrate the evolution of a market that has always had research and innovation in its DNA and will support companies in their transformation processes. Not only an updated showcase of the latest solutions but also a business networking opportunity to discuss the challenges and opportunities of the current landscape”.

Once again, SICUREZZA 2025 will give voice to key technologies and issues of the moment. Through the offerings of leading European and global manufacturers, many of whom have already confirmed their presence, attendees will have the opportunity to learn about increasingly customized solutions for every application context, made even more efficient through artificial intelligence, which is profoundly transforming how protection and prevention challenges are addressed by improving the effectiveness, speed, and accuracy of systems.

At a time when Europe’s focus is on data protection, increasing impacts and responsibilities for manufacturers and installers, the Cybersecurity Arena will return, with in-depth discussions on the risks and potential of interconnected digital solutions.

Additionally, SICUREZZA will feature a dedicated space for drones, which are playing an increasingly central role in security intelligence – with 44% of drones worldwide used for inspections and surveys – as well as in rescue operations and civil protection, with 20% of drone applications used to monitor critical areas or emergency situations (source: Drone Observatory and Advanced Air Mobility of the School of Management, Politecnico di Milano).

A key part of SICUREZZA 2025 will be a rich and structured educational offering, which during the event will provide a comprehensive overview of the market scenario and offer professionals concrete tools to face the profound changes currently taking place.

SICUREZZA 2025 will also be part of MIBA, Milan International Building Alliance, so it will take place concurrently with GEE – Global Elevator Exhibition, the exhibition dedicated to horizontal and vertical mobility, MADE Expo, Italy’s leading construction event, and SMART BUILDING EXPO, the show focused on home and building automation and technological integration. Drawing from the success of the previous edition, which attracted over 80,000 professionals from 111 countries, MIBA will turn Fiera Milano into an international hub for topics related to the evolution of buildings and cities, thanks to the synergies created between the participating events.

The building sector is facing many major challenges: rising construction costs and a shortage of skilled workers are colliding with an urgent need for new housing. Simultaneously, the energy and heating transition, not to mention the rapid pace of digitalisation, are creating new opportunities for a sustainable future. Messe Frankfurt has responded to the dynamic challenges in the market with a newly formed management team for its Building Technologies division.

Johannes Möller, who was previously responsible for Light + Building, has been appointed Group Show Director, Building Technologies Shows, with immediate effect. Over the last four years, a really challenging time, he successfully managed the world’s leading trade fair for lighting and building-servieces technology while simultaneously expanding its international network. Against this background, he has been responsible for the management and strategic orientation of the Light + Building, ISH and Intersec brands since August 2024.

He continues to report to Iris Jeglitza-Moshage, Senior Vice President Technology. She assumed responsibility for the division 14 years ago and is also a member of the Executive Board of Messe Frankfurt. Möller’s promotion means she will now be able to focus more on her managerial duties, while her many years of expertise will ensure the necessary continuity. “By taking this step, we have not only settled the succession for three of our most important brands at an early stage but also reinforced the managerial resources needed for our Building Technologies Industry Cluster,” explains Iris Jeglitza-Moshage.

Furthermore, she explains, “We are delighted that we have been able to find a successor within the company, especially because Johannes Möller has made an important contribution to the success of our international portfolio of Building Technology trade fairs over recent years. Now, he will be able to concentrate fully on the strategic growth of these brands in both Germany and abroad.”

Johannes Möller began his career in the trade-fair industry as a graduate exhibition, congress and event manager in the sales department of Prolight + Sound. He then spent four years as the personal assistant to the CEO of Messe Frankfurt before assuming responsibility as Director of Brand Management and Development, Technology, in 2017. After managing Light + Building, taking on overall responsibility for the Technology division is the next logical step and represents the continuation of his previous successes.

ISH will remain under the experienced management of Stefan Seitz. For the past twelve years, he and his team have been planning and organising the world’s leading trade fair for HVAC and water every two years. The management team for the Building Technologies Shows Group also includes Dominique Ewert, who is responsible for the company’s marketing-communication activities in the field of technical trade fairs.

From 1 October 2024, Steffen Larbig will be responsible for the development of Light + Building. Commenting on the new member of the management team at Messe Frankfurt, Ms Jeglitza-Moshage says, “Mr Larbig brings with him extensive international sales expertise, experience in key account management and a wealth of ideas for the future direction of Light + Building.” The next chapter in the successful development of the brand will be written in close collaboration with the highly experienced Light + Building team.

ISH – World’s leading trade fair for HVAC + Water – will be held from 17 to 21 March 2025. www.ish.messefrankfurt.com

The next Light + Building – World’s leading trade fair for Lighting and Building-Services Technology – will take place in Frankfurt am Main from 8 to 13 March 2026.

www.light-building.messefrankfurt.com

Further information about the Building Technology Network:

www.technology-marketing.messefrankfurt.com

Romanian Security Fair (RSF), organized by the Romanian Association for Security Technology, will take place between October 16-18, 2024 in the ROMEXPO Exhibition Center in Bucharest.

RSF’s 7^th edition will take place in Pavilion B1, offering a total area of over 5.000 square meters for exhibition stands, conference areas and work- shops, media meetings or set up rooms for small business meetings.

“RSF 2024 gathers at the start more than 50 exhibiting companies from Romania and abroad, on a usable area of approximately 2.500 square meters. As in the previous edition, the exhibition will enjoy a modern space, at the highest international standards thanks to the excellent partnership and collaboration between ARTS and Romexpo… The world changes, evolves, security requirements also and obviously, in future editions we will have to consider more and more the new technologies that have definitively entered our field. I mean cyber security, artificial intelligence, multifunctional drones, secure high-speed telecommunications and much more,” said Liviu Mateescu, President of ARTS.

During the three days of the fair, several thousands of people, professionals in the field of private security, are expected to see and test the newest and performing anti-burglary, access control, fire detection and signaling, fire extinguishing systems, video surveillance, and not least mechanical and electromechanical security systems.

Register and get a free ticket at: https://www.romaniansecurityfair.eu/en/

Trade visitors benefit from exclusive insights and expert knowledge

What to do if a disaster suddenly strikes? Whether it is flooding, a major fire or a power cut – every second counts in an emergency. Essen was one of the first cities in Germany to prepare for such scenarios with a disaster protection plan. Trade visitors to Security Essen will find out what these plans and measures look like on 20 September 2024, when the organisers will present their concept live at the security fair. “With this, we provide a unique insight into the strategies and technologies that have been developed in Essen to ensure the best possible security for our citizens,” says Christian Kromberg, Councillor for Law, Public Safety and Order of the City of Essen.

The City of Essen’s emergency response plan is a comprehensive concept designed to significantly improve the preparation for and management of crisis situations. In close cooperation, the city administration, emergency services and other partners have analysed various risks and defined specific measures in order to be able to respond effectively to different scenarios in the event of an emergency. These include, for example, severe weather events, terrorist attacks, heat waves or power failures. At Security Essen, those responsible will explain, among other things, what requirements exist here, how they are coordinated and what processes are involved in preparation, procurement and modernisation.

Exclusive added value for visitors of Security Essen

In Germany, such a detailed plan, which integrates both preventive and reactive measures for a wide range of areas and players, is hardly widespread to date. The presentation at Security Essen therefore offers real added value for trade visitors. Experts from the security industry and representatives of authorities and organisations can find out first-hand about the latest developments in disaster protection and gain exclusive insights. The organisers from the City of Essen will be on standby to explain the individual measures and strategies and answer questions. Julia Jacob, Project Manager of Security Essen: ”The presentation of the disaster protection requirements plan of the City of Essen at Security Essen 2024 underlines the importance of security technologies and strategies for the protection of our society. We are delighted to offer our trade visitors the opportunity to exchange ideas directly with experts and learn about the latest approaches in disaster prevention.”

The presentation of the disaster protection requirements plan will take place on Friday, 20 September, from 10 a.m. to 1 p.m. in the security experts forum in exhibition hall 6 and will be interpreted into English. Admission is free of charge for trade fair visitors.

Information on Security Essen, the supporting programme and tickets at: www.security-essen.de.