Assa Abloy and LG agree “first-of-its-kind” collaboration
Assa Abloy Entrance Systems has announced a memorandum of understanding (MOU) with LG Electronics Inc. (LG), the leading consumer Electronics Company for high-end display devices, home appliances, and multimedia goods for the development of a high-quality automatic sliding door equipped with LG’s Transparent OLED digital technology.
Under the MOU agreement, Assa Abloy Entrance Systems and LG will collaborate to provide an innovative, first-of-its-kind solution – a transparent OLED automatic sliding door. Combining LG’s industry-leading OLED display technology with Assa Abloy’s best-selling automatic sliding doors.
“It will not only provide convenient, touchless, and automated access,” says Mikael Carleson, President Pedestrian Door Solutions. “It will also present new opportunities for high-end retailers, commercial buildings, and enterprises to display advertisement, communication, and greetings to customers, visitors, or employees entering a building or area.”
The new Assa Abloy automated glass sliding doors have digital signage incorporated into the glazed door and will be able to project high definition images and videos. It will combine LG’s Transparent OLED signage (model 55EW5G) and Supersign Solution for integrated content management. By being far more transparent than similar LCD displays, the door will blend in seamlessly and naturally with its surroundings by reproducing accurate colours with exceptional brightness and high contrast. The product will also offer excellent durability and improved safety due to the robust design featuring tempered glass.
